+ Led and optimized the Visual Department, managing UI/UX, Graphic, and Video teams to execute business projects, enhance automation, and streamline collaboration with other departments.+ Increased team efficiency through optimization and automation solutions without additional costs or headcount.+ Conducted research and developed new products to enhance market competitiveness.+ Successfully orchestrated a comprehensive redesign of the DMI’s brand identity, elevating its market positioning and reinforcing its visual presence across all platforms.

- Responsible for ensuring the artistic creativity quality of the project, ensuring that every element meets and exceeds customer expectations.- Build and maintain an effective creative process that is cohesive and reflects the current trends and overall project strategy.- Manage and develop the image principle system, ensuring consistency and a unified brand across all creative works.- Guide and train the design team, ensuring every member understands and adheres to the project's design strategy and standards.- Interact closely with customers to understand requirements, gather feedback, and ensure that the product meets business goals and customer satisfaction.

- Conduct user research & analysis to understand user needs and behavior and provide appropriate design solutions.- Design user interfaces and ensure compatibility between interfaces.- Ensure product alignment with brand and company values.- Maintaining design guide system to ensure synchronization and time-saving for future projects.- Collaborate with other teams in the company, including production, technical, and business teams, to ensure that the product is developed accurately and fully.- Ensure feasibility and deployability of the product in the product development process.- Monitor the design team's activities in project to ensure that schedules, quality, and resources are properly allocated.

Responsibilities:- Established and managed Graphic design team to support content production, streamlining the design process to meet product needs- Led visual execution and quality control efforts- Communicated with account colleagues and clients to understand client needs and provide design solutionsAchievements:- Developed a new visual concept to serve as the foundation for the product- Developed a standardized quality and risk management process, enabling the Graphic Design team to operate independently from ideation to delivery and design acceptance.- Successfully fulfilled visual requirements for various content types, including infographics, e-magazines, and long-form content- Contributed to the successful execution of the project "Chuyến Xe Văn Minh" with Grab as a partner, which received positive feedback on the solution and design quality. The program has received 2000 human-interest stories shared by 2000 drivers and over 10,000 comments shared by users on the product.

Responsibilities:- Conduct research and analysis to identify design solutions that align with the business growth objectives of Tuoi Tre's products.- Create user-centered design solutions that deliver positive outcomes.- Track and measure metrics to continuously improve the user experience.- Manage and maintain the design system as the interface hub for the Tuoi Tre product ecosystem.Key Achievements:- Successfully launched a comprehensive revamp of TuoiTre Online V1.0 with an entirely new structure, which resulted in significant growth in key metrics.- Developed various satellite products within the TuoiTre product ecosystem, including Tuoitre TV, TuoiTre News, Tuoitre Cuoi Online, Tuoitre Jobs, iTuyensinh, RaoVat, etc.- Achieved record growth in viewership for Tuoitre Online, the core product of Tuoitre's ecosystem, ranking 2nd in the field of News and media in Vietnam, at 2020 (compared to 6th place in 2017).