Autumn Johnson Email and Phone Number

• Shot, edited, and produced short-form video content for daily social media posts across platformsincluding Meta, LinkedIn, Pinterest, TikTok, and YouTube.• Created visually compelling static graphics and images to support social media campaigns and emailmarketing efforts.• Designed and developed visual assets for digital marketing materials, ensuring consistency with brandguidelines.• Developed seasonal product copy and integrated it into Shopify Plus, including tasting notes andproduct labels.• Refreshed content-heavy sections of the website, including About Us, recipes, articles/blogs, andPress/Awards pages.• Designed training and launch decks for the Sales & Marketing department and leadership teams.

• Managed content calendars, ensuring the timely delivery of high-quality content, while maintaining thebrand's voice and aesthetic standards.• Initiated collaborations with other TikTok and IG content creators to expand brand reach and fosteredcommunity engagement through active account management and response to comments.• Curated content across 4 social channels ensuring a cohesive online brand identity• Tracked, analyzed, and reported weekly analytics and KPIs to management using Hootsuite andSprout Social, adapting strategies to optimize results.• Pitched, developed, and produced short video content on Tiktok and Instagram, resulting insubstantial growth in 2 months• Coordinate with PR and marketing teams to identify and hire content creators for paid collaborations

• Developed engaging video and photo content for Instagram, TikTok, & Facebook resulting in current 22,000+ weekly impressions on Instagram, achieved over 12k followers within a 1 year period, and current 9.24% conversion rate for online store• Scheduling and posting original social media content, including product shots, videos, stories, and infographics that supports the company's marketing, branding, and community on all socials• Staying educated and informed on new trends/practices in marketing and experiences by finding creative ways to adapt content to stay meaningful, as well as strategize new opportunities for connection and revenue on emerging platforms

• Worked with founder directly coordinating all aspects of platforms, creating and implementing new ideas for social media plan in preparation for launching line of products• Scheduled posts in advance and monitoring engagement metrics• Research and report on skin care industry design trends• Collaborated with internal team of graphic designers, motion artists, photographers, andeditors to create and direct high-quality campaign creatives and maintain brand aesthetics• Assisted with styling sets for photoshoots and content creation• Identified and developed measurable influencer partnerships that align with company’s goals

• Developed logo and brand assets, web design, social media collateral, stationary, style guide, color palette, etc. from initial conception to completion aligning with brand’s values & purpose• Created vivid concept imagery and physical packaging mock-ups for rebranding existing package labels to to create a unified aesthetic for all brand materials