Valentina Urtubia Walton Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Led and mentored a diverse team of 21 talented professionals across sales consulting, marketing, customer experience, and business administration, fostering a collaborative and high-performance culture. With a data-driven approach, I spearheaded comprehensive market research initiatives to identify emerging trends, customer needs, and competitive landscapes, ensuring our strategies were always aligned with market dynamics. Proven success in developing, leading, and executing end-to-end sales and marketing strategies, driving alignment with strategic CX priorities and business goals, and achieving a VIP sales increase of 40% YoY. Engaged effectively with executive stakeholders and over 200 strategic external partners, leveraging insights from market research to influence mutually positive outcomes. Led seamless sales and marketing campaigns through effective budget management, optimizing market positioning to maximize ROI, and surpassing target revenue growth by 54% YoY.

Led a dynamic sales and marketing team specializing in outdoor billboards, orchestrating strategic campaigns that aligned with company objectives and capitalized on key marketing opportunities. Leveraged in-depth marketing research and consumer insights to uncover emerging trends, optimize targeting strategies, and refine messaging for maximum impact. Utilized Agile methodologies and data-driven insights to drive business initiatives, effectively addressing customer pain points and enhancing campaign effectiveness. Demonstrated expert stakeholder management by collaborating with media and advertising agencies, while also conducting competitor analysis and market segmentation to tailor strategies for diverse industries, including Wellness, Retail, Financial Services, Wine, Luxury, and Entertainment. Consistently steered high-profile corporate accounts towards success in a fast-paced, evolving environment, adapting strategies based on ongoing research and real-time feedback.

Worked closely with stakeholders and the Director to streamline operational digital platforms, enhancing customer experience alignment and sustainability. Developed and executed market strategies that ensured our digital platforms were not only efficient but also tailored to evolving customer expectations. By integrating market insights and customer feedback, I identified key trends and shifts, adapting our digital solutions to better meet market demands. Implemented agile methodologies to facilitate rapid adjustments, enabling the team to respond quickly to changing market dynamics and customer preferences. This proactive, strategic approach ensured that our platforms remained competitive, customer-centric, and aligned with long-term business goals.

Sydney, New South Wales, Australia

Led the launch of a new Studio with a strong emphasis on customer-centric strategies, effectively managing the marketing budget to maximize ROI. Conducted comprehensive market research to identify key customer behaviors, preferences, and pain points, utilizing these insights to shape both B2C and B2B campaigns across ATL and digital channels. This research-driven approach ensured the alignment of campaigns with the overarching CX strategy, optimizing targeting and messaging. Regularly analyzed industry trends and competitor performance to refine marketing tactics, ensuring a competitive edge. Cultivated strong relationships with over 60 external partners, negotiating mutually beneficial outcomes, and collaborating cross-functionally to deliver initiatives on time. This data-driven and market-informed approach resulted in surpassing sales targets by +26%.

Santiago, Chile

Invited by the Business School Dean to create, teach, and lead a Consulting Minor in English for 40 future business leaders. The course centered on developing critical consulting skills, with a particular focus on business case analysis, market research methodologies, and data-driven decision-making. I integrated real-world consulting frameworks to teach students how to conduct thorough market assessments, analyze consumer behavior, and evaluate competitive landscapes. By combining strategic problem-solving with practical market insights, students were equipped to deliver actionable recommendations across industries. The course also emphasized the importance of leveraging market research to drive business strategy, fostering skills in both qualitative and quantitative analysis. This hands-on approach led to a remarkable outcome, with students securing second place in the KPMG Ace the Case National Championship, competing against 17 universities.

Santiago, Santiago Metropolitan, Chile

Led, coached, mentored, and empowered over 500 women to excel, nurturing future leaders. Spearheaded customer-centric marketing projects for over 80 clients, including global brands like Sony, Coca-Cola, Caterpillar, Gatorade, Skechers, and Lay’s. Developed and executed innovative market strategies by integrating unconventional elements like dance and art, creating unique campaigns that resonated deeply with diverse audiences. These creative strategies were designed to differentiate brands in crowded markets and drive consumer engagement. Led multiple diverse teams to achieve national recognition, securing finalist positions in the World Championship in the US four times. Through a combination of strategic marketing insights, cross-functional collaboration, and bold, outside-the-box thinking, consistently delivered results that aligned with both client objectives and broader market trends.

Santiago, Santiago Metropolitan Region, Chile

Spearheaded KPMG Way, a global initiative focused on fostering customer-centricity and business agility. Leveraging in-depth market research and insights, I guided teams in identifying emerging customer trends, competitive dynamics, and market opportunities, enabling us to craft tailored strategies that delivered exceptional value. By integrating Agile principles, I empowered teams to iterate quickly and respond proactively to market shifts, ensuring our client solutions were both innovative and highly relevant. In addition to driving compelling customer experiences, I focused on strategic alignment across departments, ensuring that marketing, sales, and product strategies were cohesively executed to support business growth in a dynamic marketplace. Through comprehensive sales enablement and data-driven decision-making, I helped optimize client interactions, fostering long-term relationships and driving sustained value. Built strong relationships with Partners and Directors globally, collaborating effectively to manage competing priorities, align strategic objectives, and meet diverse stakeholder needs.

Santiago, Santiago Metropolitan Region, Chile

Supported revenue growth and cost efficiency initiatives through strategic commercial planning and execution. Leveraged comprehensive data analysis and market insights to identify emerging trends, customer needs, and competitive opportunities, aligning them with the company’s vision and mission. By incorporating these insights, I helped refine business strategies, optimize resource allocation, and uncover growth areas. Coordinated cross-functional projects, providing Senior Leadership with actionable, data-driven recommendations that informed strategic decision-making. This approach not only supported short-term goals but also ensured long-term sustainability by positioning the company to effectively respond to market shifts and capitalize on new opportunities.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Activities and Societies: Distinction; Assistant professor of Management, Marketing Research and Strategy; Student Council member; founded.

International Leadership And Economics

Activities and Societies: Future Leader Scholar; Competition Winner; Political & Economic System, International Leadership, International.

Bachelor Of Psychology, Psychology

Activities and Societies: Student Council Member, Assistant professor of Statistics and Econometrics, Dance National team and World Dance.

Bachelor Of Science - Bs, Medicine

Activities and Societies: Distinction, Student Council Member, Volleyball Team, Art Sculpture Team, Science and Math teacher for Senior.

High School Diploma, A (Us) | 7 (Au)

Activities and Societies: High Distinction, US GPA 3.996 (AU GPA 7) - Senior: USA Dance Team Competitor, Volleyball Team - Junior.