• Managed 3 key accounts who are major financial institutions & FMCG company, including client communication & engagement, data product training, data analysis & report delivery, and upselling• Managed end-to-end research projects, including both quantitative & qualitative research• Managed & cooperated with APAC regional team & Qualitative Research team to ensure smooth end-to-end project facilitation • Organised & led 10+ data product training sessions with 20+ attendees per session• Leveraged YouGov’s database on brand performance and consumers’ usage & attitudes, along with advanced statistical analysis (e.g., correlation analysis, regression analysis, relative importance analysis) to deliver insightful & actionable reports, helping clients to achieve their business objectives (e.g., measuring brand performance, setting brand KPIs, identifying conversion bottlenecks, designing go-to-market strategies, etc)• Conducted secondary research (with sources being industry reports, brand websites, newspapers, etc) to identify relevant trends, forming the foundation for primary research and/or explaining insights observed in collected data• Organised & led 10+ presentations to present key insights & recommendations to clients who are brand/group managers & CMOs• Led, trained & supported 3 junior team members in client communication, utilising data products to serve clients, data analysis & reporting• Initiated upselling opportunities and prepared proposals for existing clients, bringing in USD 25,000+ deals

• Conducted secondary research on potential clients’ business background, industry practice & trends to build relevant business proposals. • Created winning business proposals in both English & Vietnamese, bringing in major deals with clients being leading financial institutions & FMCG company in Vietnam• Worked in liaison with business development manager, following and servicing sales-qualified leads throughout their journey, from prospecting, to meeting and demoing data products, to onboarding new clients• Built proposal structure which has been used for all data product proposals• Cooperated with APAC regional & global teams to ensure smooth client onboarding and implementation of data products & services

Lives Project by Study Melbourne X The Room Xchange - Conducted market research focusing on consumer behaviours & market segmentation- Gathered and created a dataset of enterprise customers and bespoke strategies to target each prospect.

Global Management Consulting at The University of Melbourne- Designed a KOL marketing campaign as a part of a market entry strategy- Conducted market research focusing on consumer behaviours & competitive landscape