DigiAM:-A dynamic digital marketing agency dedicated to helping brands grow their online presence through tailored, data-driven strategies. Our team specializes in SEO, PPC, content creation, and social media marketing to deliver measurable results and elevate brand visibility in the digital landscape.Roles and Responsibilities Strategic Campaign Development- Plan and execute multi-channel digital marketing campaigns (SEO, PPC, social media, and content) that align with client objectives.- Set KPIs, budgets, and timelines to ensure campaigns deliver measurable results and maximize ROI.Performance Analysis and Optimization- Track and analyze key metrics using tools like Google Analytics, optimizing campaigns based on insights to improve effectiveness.- Prepare reports to communicate campaign results, demonstrating impact and areas for improvement to clients and internal teams.Content and SEO Strategy- Oversee content strategy, ensuring SEO best practices are followed to increase organic traffic and improve search rankings.- Collaborate with content creators to develop compelling materials that engage target audiences.Client Relationship Management- Act as the main point of contact for clients, providing strategic advice and regular updates to align with their business goals.- Address client feedback, adapt campaigns as needed, and build long-term relationships based on trust and results.Team Leadership and Collaboration- Lead and mentor junior team members, encouraging collaboration and continuous learning.- Work closely with designers, developers, and content teams to ensure campaign consistency and quality.Market Trend Monitoring- Stay updated on industry trends, tools, and best practices to keep campaigns innovative and competitive.

About Company:-As an Edtech Provide short term technical courses like full stack, frontend, data analytics. The customers are mostly students who cleared their graduation or PG and want to enhance coding skills. My Job Roll:- Leads Generation: Develop marketing strategy and find right audiences to market the courses.- Create end to end campaigns and analyse the performance - Set marketing campaign to spend less and get better ROI.- Handle Hubspot for the data management and analyse the quality of the leads data.- Coordinate influencers(YT, Insta) to promote the content on their profile or channel.- Content creation for sharing other social media channels.

Lead Generation through Meta Ads, Google Ads, LinkedIn Ads, and E-mail Marketing

Digital Marketing (Lead Generation, E-mail Marketing, Google Ads, Facebook Ads, LinkedIn Ads)

Search Engine Optimization, Social Media Optimization, Facebook Advert, Google Adwords, Image Optimization, Content Optimization, Google Analytics, Google Webmaster etc

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