Victoria Mendoza Email & Phone Number

Los Angeles, CA, US

Greater Los Angeles Area

• Managed and redesigned the digital crises communications process for social media, providing reporting and analysis as well as the regular retooling of key messaging on university health policy and news for social.
• Oversaw university social media strategy for flagship accounts, developing social processes, content calendars, best practices, and campaign initiatives, including paid social-- By identifying target audiences and.
• Managed the University Social Media Council, a cross-departmental team of social media staff from internal USC schools and departments-- Activated social media accounts across the organization for large-scale campaigns.

Culver City, California

• Oversaw marketing strategy for multiple brands, identifying target demographics and developing unique brand positioning
• Project managed the development of six eCommerce sites for wholesale and retail customers-- Managed an external agency on developing site maps and navigation, submitting design and content approvals, and required.
• Managed the marketing team, setting content strategy and goals and developing a holistic campaign calendar encompassing website updates, product launches and sales, email marketing, online advertising, social media.

Hollywood, CA

• Developed and executed an editorial strategy and voice for Comedy.com's website, developing a content calendar and managing freelance writers
• Worked closely with brands to develop sponsored activations with influencers-- GlassesUSA sponsored video with creator Splack received 1M+ views on Facebook
• Oversaw strategy for Comedy.com social media accounts, developing campaigns, content calendars and overseeing the development of creative assets-- Implemented social media best practices, including video subtitles and.
• Developed a partnership with Giphy, developing a brand page and facilitating influencer shoots for featured GIF content
• Maintained relationships with Comedy.com influencers and developed outreach strategies to grow the network, including crafting press releases and organizing media interviews

Burbank, CA

• Led the Integrated Marketing Team for Frederator Networks, including the Cartoon Hangover brand and the multi-channel network Channel Frederator
• Oversaw strategy for multiple brand social media accounts, developing campaigns, content calendars and overseeing the development of creative assets-- Through strategic optimization, grew Facebook reach to over 1M.
• Developed and maintained relationships with key online influencers, driving awareness in key demographics
• Optimized and repurposed YouTube videos for use on other social media accounts-- Developed a closed captioning system, increasing view thru rate on Facebook to 60%
• Developed the marketing plan for the launch of a SVOD service with multiple partners
• Developed strategies and campaign calendars for the e-commerce site, StashRiot-- April sweepstakes campaign generated a growth of over 15k to the newsletter

Greater Los Angeles Area

• Oversaw and trained the Digital and Social Marketing Team for nationally syndicated show Dish Nation for 20th Century Fox
• Developed and executed an editorial strategy and voice for show websites and social accounts
• Oversaw strategy for show social media accounts, developing campaigns and overseeing the development of creative assets-- Increased the number of YouTube subscribers for by 30%-- Created and produced a weekly web.
• Worked with affiliate relations to brainstorm campaigns, unique partner campaigns and provide assets
• Developed and maintained relationships with key online influencers, driving national and geographically targeted conversations and awareness
• Implemented display ads on all sites, generating more than $10k in 5 months

Greater Los Angeles Area

· Supervised a social editorial strategist, as well as all social media interns· Oversaw the development of a social media editorial calendar, working with partners such as Mashable, Buzzfeed and The Huffington Post to develop and push out content strategically-- Buzzfeed Video featuring Whisper content received more than 1.4 million views· Developed.

· Supervised a marketing specialist and all new media interns· Led digital communications on a brand marketing campaign launch-- Led social media blitz with celebrities & partners on Twitter, which led to the #USOMoments hashtag trending in the DC metro on Veterans Day and a social media reach of 43 million· Worked with social content aggregator, Postano.

• Managed the Sallie Mae New Media Panel, a cross-departmental team managing all of Sallie Mae & Upromise’s social media communications
• Project managed the development of a company-sponsored Facebook Application-- Was downloaded more than 42,000 times and shared shared more than 25,000 times over 2 years
• Developed and maintained an official corporate blog-- Managed two authors chosen from a pool of current customers
• Developed, implemented & maintained Sallie Mae social media accounts
• Managed company participation in online, virtual college fairs, including approval of creative assets, organization of live web presentations, booth staffing & training-- Booth links maintained an average 30% CTR
• Managed search engine advertising campaigns with budgets over $3M-- Improved average CTRs from 2.01% to 3.04%

Washington D.C. Metro Area

• Scheduled resources and project timelines, proposed budgets, and coordinated online advertising campaigns
• Designed and programmed web advertisements (banner & email)
• Created and analyzed email performance reports--Increased a client's average email open rate from 38.9% to 41.2%--Increased a client's average email click rate from 5.6% to 9.8%
• Monitored the blogosphere for client mentions and generated and analyzed reports factoring in tonality and influence of the post
• Researched and implemented relevant search engine advertising keyword phrases in Google Adwords, Yahoo! Search Marketing, MSN adCenter and Ask.com to drive relevant traffic to the company's web sites
• Created, reviewed and analyzed monthly reports on company's search engine optimization program, linkage program, and search engine advertising program through use of web traffic reports, ranking reports, click through.

-Reported to the VP of Marketing--Provided an average of 2 qualified, in-bound sales leads per week-Coordinated and implemented on- and offline advertising-Designed web advertisements(banner & pop-up), including writing the copy-Executed effective copywriting skills into meta-tags that include descriptive and enticing keyword-rich content to optimize.

Besthesda, MD

Managed search engine marketing campaigns for a variety of hospitality clients, focusing on both organic and paid

Bs, Media Arts & Design

Activities and Societies: Alpha Phi Omega, WXJM, Harmony, Equestrian Team

Master Of Science - Ms, Marketing