• Managed and redesigned the digital crises communications process for social media, providing reporting and analysis as well as the regular retooling of key messaging on university health policy and news for social channels• Oversaw university social media strategy for flagship accounts, developing social processes, content calendars, best practices, and campaign initiatives, including paid social-- By identifying target audiences and understanding preferred methods of interaction, increased the Instagram audience's growth rate by 51% and engagement rate by 134% in one month. Over 12 months, grew the account's audience count by almost 50% organically.-- Developed a content and execution strategy for a TikTok channel, launching and working with the social media team to optimize performance-- Managed the strategy and development of multiple augmented reality filters for use on Instagram, Facebook, and other social channels-- Coordinated all livestreaming events, utilizing multiple channels for campaigns and events• Managed the University Social Media Council, a cross-departmental team of social media staff from internal USC schools and departments-- Activated social media accounts across the organization for large-scale campaigns and provided support such as account verification and monthly workshops

• Oversaw marketing strategy for multiple brands, identifying target demographics and developing unique brand positioning • Project managed the development of six eCommerce sites for wholesale and retail customers-- Managed an external agency on developing site maps and navigation, submitting design and content approvals, and required eCommerce features• Managed the marketing team, setting content strategy and goals and developing a holistic campaign calendar encompassing website updates, product launches and sales, email marketing, online advertising, social media, and public relations-- Developed and managed digital marketing campaigns across all channels (SEM, Paid Social, SEO, Affiliate, Paid Email, Display), with a focus on driving positive, incremental return on ad spend and new customer acquisition-- Led reporting and analytics across all channels on the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.)-- Built a comprehensive PR outreach strategy, securing placements on Buzzfeed, SWAAY Media, Reader's Digest, Oprah.com, and Parade Magazine within 6 months of launch-- Developed influencer relations campaigns, securing social media shout-outs from reality TV stars with 1+ million followers-- Using A/B testing, optimized the email strategy to triple retail income within 5 months-- Worked in conjunction with the art department and national sales team to develop bi-annual wholesale catalogs with a consistent look and feel to our new brand marketing strategy

• Developed and executed an editorial strategy and voice for Comedy.com's website, developing a content calendar and managing freelance writers• Worked closely with brands to develop sponsored activations with influencers-- GlassesUSA sponsored video with creator Splack received 1M+ views on Facebook• Oversaw strategy for Comedy.com social media accounts, developing campaigns, content calendars and overseeing the development of creative assets-- Implemented social media best practices, including video subtitles and end cards, growing the Facebook account by more than 55% in 3 months-- Identified top video content from the network that could be repurposed and shared via social-- Provided live coverage of events and behind-the-scenes moments with top influencers such as Curtis Lepore and Tonio Skits on Facebook, Snapchat and Instagram-- Organized Snapchat takeovers by top influencers such as Khadi Don and Juhahn Jones• Developed a partnership with Giphy, developing a brand page and facilitating influencer shoots for featured GIF content• Maintained relationships with Comedy.com influencers and developed outreach strategies to grow the network, including crafting press releases and organizing media interviews

• Led the Integrated Marketing Team for Frederator Networks, including the Cartoon Hangover brand and the multi-channel network Channel Frederator • Oversaw strategy for multiple brand social media accounts, developing campaigns, content calendars and overseeing the development of creative assets-- Through strategic optimization, grew Facebook reach to over 1M -- Grew the average month Instagram engagement by 71% in 6 months-- Oversaw the launch of the SnapChat account, with a 2016 content calendar built out • Developed and maintained relationships with key online influencers, driving awareness in key demographics• Optimized and repurposed YouTube videos for use on other social media accounts-- Developed a closed captioning system, increasing view thru rate on Facebook to 60%• Developed the marketing plan for the launch of a SVOD service with multiple partners• Developed strategies and campaign calendars for the e-commerce site, StashRiot-- April sweepstakes campaign generated a growth of over 15k to the newsletter• Managed paid digital advertising campaigns on search and social media-- Maintained an average cost per like of $0.09 on Facebook

• Oversaw and trained the Digital and Social Marketing Team for nationally syndicated show Dish Nation for 20th Century Fox• Developed and executed an editorial strategy and voice for show websites and social accounts• Oversaw strategy for show social media accounts, developing campaigns and overseeing the development of creative assets-- Increased the number of YouTube subscribers for by 30%-- Created and produced a weekly web series with on-air talent with had twice the engagement as regular show clips-- Provided live coverage of events and behind-the-scenes show moments, growing Twitter reach to over 1.2 million• Worked with affiliate relations to brainstorm campaigns, unique partner campaigns and provide assets• Developed and maintained relationships with key online influencers, driving national and geographically targeted conversations and awareness• Implemented display ads on all sites, generating more than $10k in 5 months• Researched vendors and launched an internal video hosting solution to grow revenue• Oversaw the development of a Spanish-language website and social accounts for the Dish Nation brand• Managed two daily newsletters, one for affiliates and one for consumers, implementing redesigns, content strategy, and landing page testing-- Used A/B testing to optimize open rates to 25% and click-thru rates to 15%• Managed paid digital advertising campaigns on Google & social media--Maintained an average cost per like of $0.10 on Facebook (industry avg $0.95)• Generated weekly social media reports, analyzed data and optimized content

· Supervised a social editorial strategist, as well as all social media interns· Oversaw the development of a social media editorial calendar, working with partners such as Mashable, Buzzfeed and The Huffington Post to develop and push out content strategically-- Buzzfeed Video featuring Whisper content received more than 1.4 million views· Developed in-app content for breaking news and marketing campaigns with partners such as Hulu and NBC· Managed the Whisper social media accounts, executing growth hacking campaigns· Managed paid social advertising campaigns on Facebook and Twitter· Worked with influencer agencies to develop relationships and campaigns with Instagram and Vine personalities such as AlliCatt and Becca Carter-- Tripled Whisper’s Instagram following in 4 months

· Supervised a marketing specialist and all new media interns· Led digital communications on a brand marketing campaign launch-- Led social media blitz with celebrities & partners on Twitter, which led to the #USOMoments hashtag trending in the DC metro on Veterans Day and a social media reach of 43 million· Worked with social content aggregator, Postano, to display real-time social media conversations during events-- The 2013 USO Gala, with more than 1,000 attendees, saw a 175% increase in tweets utilizing the #USOGala hashtag· Developed digital marketing strategies for partners like the White House’s Joining Forces Initiative and VH1· Drafted and implemented the social media policy & procedure guidelines to build a cohesive social media strategy from the ground up· Oversaw the development of a social media editorial calendar, working across departments to create consistent organizational messaging· Developed a Military Blogger Program, building relationships with 25 top influencers and organizations· Managed the USO Blog strategy, editorial calendar and 2013 redesign· Maintained and developed strategy for the USO social media properties-- Provided training for over 80 USO centers in social media strategies for their own accounts-- Saw the average Facebook engagement ratio increase from 7% to 25%-- Provided live updates at multiple USO events and shows· Drafted a Vision & Scope for a USO mobile app

• Managed the Sallie Mae New Media Panel, a cross-departmental team managing all of Sallie Mae & Upromise’s social media communications • Project managed the development of a company-sponsored Facebook Application-- Was downloaded more than 42,000 times and shared shared more than 25,000 times over 2 years• Developed and maintained an official corporate blog-- Managed two authors chosen from a pool of current customers• Developed, implemented & maintained Sallie Mae social media accounts• Managed company participation in online, virtual college fairs, including approval of creative assets, organization of live web presentations, booth staffing & training-- Booth links maintained an average 30% CTR• Managed search engine advertising campaigns with budgets over $3M-- Improved average CTRs from 2.01% to 3.04%• Researched & managed mobile ad campaigns, including ad & landing page approval & result analytics

• Scheduled resources and project timelines, proposed budgets, and coordinated online advertising campaigns• Designed and programmed web advertisements (banner & email)• Created and analyzed email performance reports--Increased a client's average email open rate from 38.9% to 41.2%--Increased a client's average email click rate from 5.6% to 9.8%• Monitored the blogosphere for client mentions and generated and analyzed reports factoring in tonality and influence of the post• Researched and implemented relevant search engine advertising keyword phrases in Google Adwords, Yahoo! Search Marketing, MSN adCenter and Ask.com to drive relevant traffic to the company's web sites• Created, reviewed and analyzed monthly reports on company's search engine optimization program, linkage program, and search engine advertising program through use of web traffic reports, ranking reports, click through reports, and ROI reports--Increased a client's campaign click through rate from 0.04% to 1.2%• Performed in-depth analysis of clients'​ website (clients'​ rankings, Internet presence, linkage partnerships and popularity), advertising needs, and marketing objectives. Used industry related marketing tools and evaluation of marketing vendors to develop recommendations and strategies• Analyze clients'​ competitors, competitors'​ websites and keywords, and competitors'​ online advertising partnerships to develop recommendations and budget allocations base on clients' competitors in the market• Researched thought leadership opportunities such as speaking engagements

-Reported to the VP of Marketing--Provided an average of 2 qualified, in-bound sales leads per week-Coordinated and implemented on- and offline advertising-Designed web advertisements(banner & pop-up), including writing the copy-Executed effective copywriting skills into meta-tags that include descriptive and enticing keyword-rich content to optimize organic web site rankings--Increased organic search traffic to the website by 24% over 3 months-Analyzed and recommended e-mail marketing partnership opportunities-Developed and executed biweekly e-mail marketing campaigns promoting brand awareness and special promotions-Coordinated an e-newsletter which was sent out bimonthly-Redesigned the e-newsletter template for a higher readability--Increased subscriber rate to the e-newsletter by an average of 20% every two months-Researched and implemented relevant search engine advertising keyword phrases in Google Adwords and Yahoo! Search Marketing to drive relevant traffic to the company's web sites. -Developed and maintained enticing copy, relevant keywords relative the company's promotions and keyword bids in Google and Yahoo to increase relevant traffic to clients' web sites.-Designed web and landing pages for special promotions-Designed and wrote copy for product collateral sheets -Wrote and tracked press releases-Coordinated company sponsored events-Create, review and analyze monthly reports on company's search engine optimization program, linkage program, and search engine advertising program through use of web traffic reports, ranking reports, click through reports, and ROI reports.

Managed search engine marketing campaigns for a variety of hospitality clients, focusing on both organic and paid