Senior Digital Marketing Executive
CurrentTileStyle is an innovative, design-led interiors business supplying tiles, bathrooms, kitchens and wood flooring to residential and commercial clients. Operating from Europe’s largest tile & bathroom showroom, TileStyle now spans 10 divisions, including an eCommerce business, a Trade Store and a Kitchen Studio.I am responsible for devising and implementing the company’s digital marketing, social and content strategy for the entire TileStyle business generating showroom and website visitors and communicating TileStyle’s portfolio across B2B and B2C audiences.★ Leading and managing the planning, development, delivery and budget of all digital marketing acquisition channels (organic and paid) in conjunction with external agencies and suppliers★ Creating high quality written, visual and video content★ Planning and implementing compelling campaigns to attract the attention of retail customers and B2B audiences across all platforms (Instagram, Facebook, LinkedIn, TikTok, Youtube, Pinterest)★ Monitoring and analysing the acquisition funnel across all marketing channels to ensure constant optimisation and evolution★ Providing business reporting on insights and proposed actions to drive growth★ Technical and content SEO to drive traffic, footfall and sales★ Managing all aspects of digital communication for promotions, product launches and events★ Monitoring and responding to social media queries Additional projects I've worked on:★ Customer Project Gallery★ Room Visualizer Tool