Key Client: FCV, Wipro

SCOPE OF WORKKey Account: Citibank (UOB VN)- Spearheaded efforts for the Digital team to ensure seamless program execution, including data collection and execution tasks:- Implemented project tracking, monitoring, and optimization on digital platforms such as Facebook and Google.Tracked and updated reports to prepare monthly, weekly, and daily summaries. Managed internal billing and payment processes, including collecting and reconciling data from vendors.- Maintained… Show more SCOPE OF WORKKey Account: Citibank (UOB VN)- Spearheaded efforts for the Digital team to ensure seamless program execution, including data collection and execution tasks:- Implemented project tracking, monitoring, and optimization on digital platforms such as Facebook and Google.Tracked and updated reports to prepare monthly, weekly, and daily summaries. Managed internal billing and payment processes, including collecting and reconciling data from vendors.- Maintained partnerships with key customers to set up ads on Facebook and Google, resulting in a significant enhancement of the customer's reputation.- Prepare monthly plan and monitor campaigns according to a detailed planACHIEVEMENTS- Leveraged insights to make data-driven optimizations to achieve a 20% monthly increase in lead volume for total products.- Adjusted budgets based on real-time performance data to optimize CPL and maximize ROI.- Acquired in-depth knowledge of platform functionalities, capabilities, and best practices through continuous learning and hands-on experience.- Conducted regular analyses of campaign performance, identifying opportunities for CPL reduction and implementing proactive strategies. Show less