Wally Balden is a Managing Director, Online Research at Focus Pointe Global. He possess expertise in market research, marketing research, quantitative research, strategic planning, new business development. Colleagues describe him as "I had the pleasure to work with Wally for five years when he and I were part of Market Facts. He was a great teammate. He understood research very well and was able to apply that knowledge to virtually any design a client threw at us. Along with being a great client service leader, Wally led our initial efforts into online interviewing. He conducted a ground-breaking study that examined the attitudinal and demographic differences of people as they were moving online. It was one of… Show more" and "Wally has that unique ability to see the big picture as well as manage the details. He knows a great deall about online marketing research and helped us develop products the marketplace has reacted well to."