• Drove a user-centric product vision and roadmap in collaboration with cross-functional teams and stakeholders, effectively balancing user needs, business goals, and constraints, leading to significant business growth.• Led the career resources section revamp to enhance content discoverability and user engagement, resulting in a significant increase in page views, a reduction in bounce rate, and a streamlined content management process.• Integrated One-Time Password (OTP) login… Show more • Drove a user-centric product vision and roadmap in collaboration with cross-functional teams and stakeholders, effectively balancing user needs, business goals, and constraints, leading to significant business growth.• Led the career resources section revamp to enhance content discoverability and user engagement, resulting in a significant increase in page views, a reduction in bounce rate, and a streamlined content management process.• Integrated One-Time Password (OTP) login functionality, significantly enhancing security and login experience, leading to increased successful logins and decreased unauthorised login attempts.• Redesigned over 40 email campaigns with optimised aesthetics and copywriting, improving conversion rates and brand consistency.• Designed a messaging platform for job seekers and employers to streamline the hiring process, expected to increase direct job applications and new member sign-ups.• Established a design management framework, including the first design system, a shared workspace, and team mentorship, significantly increasing design productivity and streamlining workflows. Show less

• Spearheaded the comprehensive mobile app revamp, refining user interfaces and optimising critical user journeys, significantly improving user satisfaction and daily active users.• Launched the award-winning "Self-introduction Video" feature across web and mobile app, boosting user engagement and job applications.• Championed product growth by analysing user feedback, behavioural analytics, A/B testing results, and KPIs, identifying key areas for feature enhancements and spearheading… Show more • Spearheaded the comprehensive mobile app revamp, refining user interfaces and optimising critical user journeys, significantly improving user satisfaction and daily active users.• Launched the award-winning "Self-introduction Video" feature across web and mobile app, boosting user engagement and job applications.• Championed product growth by analysing user feedback, behavioural analytics, A/B testing results, and KPIs, identifying key areas for feature enhancements and spearheading iterative improvements.• Pioneered the adoption of Figma, leading tool evaluations and conducting training sessions, accelerating design cycles and significantly improving collaboration across design and cross-functional teams. Show less

• Developed user flows, wireframes, high-fidelity mockups, and interactive prototypes to enhance job search and talent matching functionalities, driving a measurable increase in user engagement and satisfaction.• Facilitated cross-functional collaboration with product and development teams, conducting design reviews, quality assurance, and user acceptance testing (UAT), resulting in seamless product launches with minimal post-release issues.

• Revamped landing pages for e-learning platforms, implementing design revisions based on user feedback to enhance usability and user experience.• Designed and developed new features for an e-learning platform, prioritising intuitive navigation and incorporating gamification elements to improve the learning experience.

• Collaborated with the product team to design UI mockups and interactive demo pages for an e-learning platform, fostering reading engagement among primary students.

• Created a comprehensive suite of design deliverables, including wireframes, high-fidelity UI mockups, and interactive prototypes, to illustrate user interactions within the internal system.• Supported the design manager in optimising web performance by researching and implementing best practices, enhancing overall user experience and efficiency.

• Designed packaging for a range of household goods, maintaining brand consistency by adhering to established design guidelines.• Assisted senior designer during product photography shoots, contributing to the creation of high-quality visuals for marketing materials.