Wajiha Khalid Paracha Email & Phone Number

Pakistan

Riyadh, Saudi Arabia

Autilent is a pioneering subscription based AI dashcam and fleet management solution provider in the ME region.

As a network member for GLG, i advise on SaaS pricing and GTM strategies in developing and developed markets.

Investments include Anthropic AI, Healium, WorldCoin

COVIS is a workflow collaboration and productivity platforms built for teams. It is specifically designed to target project managers in the software industry. Teams can effectively plan, collaborate and grow by using pre defined templates for sprints, QA protocol reporting etc.

Steering Committees are tasked to work with Global Shapers HQ and the Impact and Knowledge Advisory Council to expand network of leaders who are taking action and create synergies with World Economic Forum initiatives to amplify impact.Steering Committees are working groups of 8-10 Global Shapers and/or Alumni who work together to inspire action at the local, regional and global level on climate change, equity and inclusion, and education and employment.

Islamabad, Northern Punajb Rawalpindi, Pakistan

Served as the” Curator/Lead” of the hub. Primary work done:• Successfully conducted Ramadan drive 2018 for the hub and distributed food and ration packs to 1200+ families and individuals.• Participant for Global Shapers Annual Summit, Geneva 2018. Participated in day long workshop for Uplink, an exclusive digital startup community by WEF and delivered by Founder of WEF ( Dr. Klaus Schwab).

Islamabad

Got selected as “Global Shaper” for the Rawalpindi Hub on the basis of exceptional leadership potential. Primary work done till now:• Participant for Global Risks Perception Survey 2017.• Attended Shape Eurasia 2017 in Armenia and represented positive image of Pakistan through meaningful conversations on the forum. • Worked as survey designer for Global shapers Community Annual Survey 2017.• Worked as survey mobilizer for the Global Shapers Community Annual Survey 2016.• Attended Shape North America 2016 “Bridging Purpose” in Minneapolis and facilitated session on hub recruitments and growth. Played an active role in communicating Pakistan’s Global Shapers community agenda on the forum.• Worked as data analyzer for the global blood drive initiative held from Dec 5th –Dec 11th.• Advocating philanthropy and a spirit of volunteerism among masses, in general.

Northern Punajb Rawalpindi, Pakistan

Transitioned to the position of Head of Hub projects, based on active participation in local, regional and global activities of hubs across the globe. I primarily looked after the co-ordination and delivery of undergoing hub projects and making sure that they are completed on time.

Worked as “Digital Media Specialist” for Ufone account, where I was responsible for:• Digital media planning for campaigns and their setup on Digital platforms.• Developing understanding of new targeting techniques and new Digital platforms whilst integrating them in campaigns as per client requirements.• Strategic planning and execution of performance based marketing campaigns with good ROI.• Key POC for pitching and co-ordinating partnership proposals such as PSL, VOD platforms and VAS services.• KPI baselining for campaigns performance and respective ad buying methods.• Campaign monitoring and reporting on conversion metrics such as total number of subscriptions, Cost per Acquisition for the entire duration of campaign.• Post campaign analysis and reporting. Presenting recommendations for future strategy of campaigns.• Negotiation and alignment with local publishers on campaign requirements and impressions delivery.Trainings:1. Google Digital Bootcamp for Telcos2. Facebook Blueprint Live Training3. ABC of Business Etiquette( Advantage M)4. Xaxis Programmatic Training Workshop

• Developed complete understanding of Digital platforms across Mobilink. These platforms included, but were not limited to the Commercial Website, B2C Self-Care, One-Window Employee App(Mobilink People), M.Mobilink , Mobile Connect and Facebook at Work. • Identified and developed sustainable framework for capturing 360 degree customer analytics data, which includes capturing customer lifecycle and behaviour data on DWH.• Co-ordinated with agency and vendors for fleshing out reporting requirements .• Base-lined Digital channels KPI reporting and captured data from disparate digital platforms to consolidate the channels performance, for actively observing trends and making informed decisions across the properties. • Worked in close co-ordination with the Vimpelcom group, to report monthly and quarterly Digital and MFS KPIs. These KPIs were used to map and improve the current and future states of digital channels performance of the organization.• Maintained MFS P&Ls• Developed 2017 cost savings business plan for the dynamic E-care platform, with a user base of 2 lacs.• Operationalized contracts for setting up the largest Incubation Centre in Pakistan. Mobilink received a grant of USD 5.4 Million from National ICT-R&D Fund to establish and run the incubation activities. Played a key role in organizing the ground breaking ceremony as well.• Played a key role in rolling out and negotiating contract for the Enterprise Social Network “Workplace” by Facebook.• Assisted Digital team in mapping out end to end process flows of One-window Employee App, dubbed Mobilink People.• Assisted Digital team in formulating Mobile Web Experience RFP.

Project Manager Competency DevelopmentProgram and Portfolio ManagementTransfer of Technology

• Development of commentaries on Strategic Objectives• Development of Performance Measures and their progress tracking• Process Mapping assistance• Development of Sales Compensation Plan• R&D support on Modern Business Practices

Entrepreneurship Accelerator Program, Entrepreneurship/Entrepreneurial Studies

Bachelor Of Science (Bs), Telecommunications Engineering

Master Of Science (Ms), Engineering/Industrial Management, 3.90

• Problem solving and Decision making in Technical Concerns(Qualitative and Quantitative methods) • Human Resource Management(recruiting.

Marketing In A Digital World-Specialization, Digital Marketing

A detailed five module course that covered a thorough understanding of the shifting consumer mindset while using digital platforms.

Education record