Senior Marketing Manager
Current Responsible for defining and achieving targeted sales Value and Volume Responsible for managing marketing, advertising, promotional staff and activities. Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines. Demand generation - develop the strategy and manage the marketing programs that drive demand for products. Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management. Provides historical records by maintaining records on area and customer sales. Develop product positioning and messaging that differentiates company products in the market. Responsible for developing & continuous updating to the products lineup, taking into consideration the products lifecycle. Responsible for defining with the team and distributor the sales and marketing strategies supporting the operational business plan. Responsible for Distribution Management including periodic Business Reviews with our partners. Responsible for products profitability & budget plan yearly. Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Responsible for providing a continuous/cohesive flow of market intelligence in his territory on competition, pricing, market shares, trends, benchmarking, distribution and visibility. Design market research projects to assess customer attitudes to the current product range and new product introductions Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers Focuses sales efforts by studying existing and potential volume of dealers