• Analyze current workflows and processes to identify areas for effective Lead-Gen and conversions for B2B SaaS Clients in USA, Europe, MENA and Australia region• Testing and implementation of latest automation solutions to boost sales, improve operational efficiency, and enhance overall productivity.• Utilization of advanced tools such as GoHighLevel, Instantly, Dripify, and Linkedin (NAV) etc to optimize sales processes and drive results for B2B SaaS clients.• Implementation of Email automation strategies to nurture leads, improve conversion rates, and maximize ROI for clients.• Coordination with Account Managers, Developers, and other Stakeholders to integrate automation features seamlessly into the existing SaaS platform.• Testing and quality assurance to ensure the accuracy and effectiveness of automation integrations through tools Zapier and Pabbly Connect.• Analysis of performance metrics and KPIs to measure the results of automation initiatives and identify areas for improvement.• Staying updated on industry trends and emerging technologies related to automation and SaaS platforms to drive innovation and maintain a competitive advantage

- Worked as a Product Manager – Liability Deposit Products- Won Top Product Trainer Award Nationally for 2023 - Tasked with Developing new products and managing the existing portfolio (CA/SA) and all Term Deposits (Digital and Conventional Channels).- Part of the team that launched Faysal Bank's first Women dedicated account called ‘Amal Women Account’. Our Financial Literacy drives partnering with State Bank of Pakistan has targeted women from every background, and its focused on bringing unbanked customers under the financial umbrella. In 12 months since its launch, Amal deposit stand at PKR 2.5 Billion, with over 4500 Amal Women Accounts.- I've lead Market Storming activities for all deposit products across Pakistan. I'm proud of the promising results. Since its kick off in October, 2022, almost PKR 900 Million Deposit was generated. It was hailed as a massive success by the whole Retail team.- Execution of CA/SA and TD Digital Media Marketing campaigns on all social media platforms in close co-ordination with the Marketing Team, average audience size for these campaigns was 1 million. At any time, at least 3 of these campaigns would be live.- Worked on launching Faysal Bank’s first Youth Bank Account in Q3-2023 through multiple channels.- Trained over 3000 Branch staff (physical and online trainings) from all 1000+ FBL branches nationwide.Routine tasks include constant coordination with different internal and external stakeholders, market research, comp-scans, presentations, conducting UATs, optimizing existing liability portfolio, as well as working on launching new USP products

• Responsible for introducing new products, and maximizing the potential of existing portfolio.• We managed to achieve a record figure of PKR 88 Million in June 2021 against our budgetary target of 36 million for that month (266% Target Achievement). Record high in HMB Bancassurance history, achieved through innovative sales incentive campaign called Formula 1.• Conducting Training sessions for our sales staff (BMs and Area Managers), across 425 branches (Both In-person and virtual sessions). Successfully training staff of over 400 branches countrywide through virtual sessions due to Covid.• Working with Insurance providers (EFU, TPL, and Adamjee, Askari, Salaam and Jubilee Insurance) to develop product strategies to maximize revenue.• I am credited with developing a innovative Health Insurance product, one of its kind in the Bancassurance Industry of Pakistan. It is the Only Single Ticket Premium available in Pakistan’s Bancassurance Industry

• Managing Social Media platforms, focusing on Instagram and Facebook.• Daily posting of creative and engaging stories and posts to attact new clients and build interest from our existing followers. • Handled customer communication on these platforms and responding to any queries to convert potential leads.• Regular running of facebook and Instagram ads to boost awareness and push our new catalogue which was updated every few weeks.• Developed comprehensive CRM strategy that boosted customer engagement and retention across various Social Media platforms.• Managed the CRM database with a focus on Active Campaign, ensuring optimal data integrity and vital insights for marketing campaigns.• Coordination with Head of Marketing, Operations Team, Sales, and IT departments to strategise personalized communication strategies to significantly enhance the customer journey at each touchpoint.• Analyzed consumer behavior and CRM campaign outcomes, utilizing platforms like Tableau for data visualization to drive strategic adjustments and improve campaign performance.• Provided comprehensive training to over 15 team members on CRM best practices and data handling, particularly focusing on maximizing features within the CRM platform.• Successfully achieved a 18% increase in customer retention rates year-over-year by implementing effective loyalty programs and personalized marketing campaigns.• By the end of the first year, CRM campaign response rates increased by 22% through enhancements in CRM system functionalities and user engagement strategies.

● Oversaw Marketing and Sales strategies of the company● Exceeded the Sales target by 18% and 31% for the first two quarters of the project, by acquiring new distributors and capitalizing from different online and offline avenues for sales● In-charge of the company’s corporate communication when dealing with National and International Clients and Distributors.● In charge of the Project named “Carlton London”. I was solely responsible for Framing and conducting an extensive Market Feasibility Study. Which involved using first hand and second hand data through market research. To determine whether to introduce this London based shoes brand to the Australian Market through our company.

● Worked directly under the Marketing and Corporate Communication Manager.● Helped organize a successful Initial Public Offering (IPO) event of LOADS ltd at the Karachi Stock Exchange. Opening at PKR 14 per share.● Contributed to the visual design, content writing and editing of the Arif Habib Limited Annual Report 2015-16.● Assisted with corporate communication via emails and calls to existing and potential clients, and executives of the other companies