Lauren Walker Email and Phone Number

As chief of staff, I lead, manage, and hold department leaders accountable to the successful execution of their roles. This includes implementing an organization-wide strategic planning process to bring long-term goals down to short-term priorities.I'm responsible for integrating the major functions of the organization; overseeing our strategic planning process; resolving cross-functional issues; ensuring clear communication across the organization; managing human resources; and ensuring the integration of processes to support employees in the successful execution of their roles.

In the area of human resources and organizational development, I managed the hiring and onboarding processes, administered employee benefits, oversaw centralized IT systems and administrative processes, and created company rhythms and processes to promote a healthy staff culture and effective work environment.For communications, I developed and oversaw the annual communications plan, including the management of email, social media, website and graphic design.

Developed and implemented effective communications strategies, establishing best practices that enhanced the organization's brand identity.Crafted compelling brand messaging, voice, and conducted brand training, ensuring a consistent brand representation across multiple communication channels.Designed marketing and print materials for campaigns, fundraising events, executive communications, and annual reports, contributing to the success of diverse initiatives.Established and maintained a cohesive brand presence across email, web, social, and print platforms, fostering a unified and impactful organizational image.Created and executed editorial calendars and annual communication plans, resulting in proactive and strategic communication efforts.Successfully trained, managed, and developed marketing interns, contributing to their professional growth and the overall effectiveness of the team.

Led communication and marketing efforts for the Texas Psychological Association, a professional association representing and advocating for psychologists and mental health in Texas.Developed and executed annual communication plans; ensured consistent, strategic messaging across multiple platforms through the management, design, creation and curation of all communication channels: website, print publications, social media, direct mailings and email campaigns.Trained executive committee, board of trustees, speakers bureau members, and various divisions in media relations, interview preparation and social media best practices.Coordinated cross-functionally with staff and members to gather relevant practice and legislative content in conjunction with editorial calendar and strategic messaging. Wrote and edited content for the association’s website, emails, newsletters, printed materials and public notifications.Managed public and media relations; implemented social media strategy and monitored results.Developed and managed new project initiatives for grassroots and public education programs such as an association speakers bureau and media communications training program. Oversaw the association’s marketing budget and secured advertisers and sponsors for publications and conventions. Coordinated public education events surrounding legislative and fundraising activities.

Managed accounts for a variety of Reisman-White's philanthropic, healthcare and alumni association clients, including continued work for the Texas Psychological Association. Developed brand identity and corresponding marketing collateral for the company’s newest continuing education service, My Own Certificates. Implemented multiple website platform transfers for clients, focusing on brand consistency, content development and front-end user experience. Managed day-to-day client activities, adhered to budget and resource constraints, and operated under strict deadlines.

Managed, designed and curated content of all communication outlets: website, print publications, social media, direct mailings and email campaigns.Implemented marketing programs and corresponding materials, including a new membership level that obtained 85 members in its first year, far surpassing its goal of 10, and continued to see a yearly increase with a 92% retention rate. Assisted in writing content for the association’s website, emails, newsletters, printed materials and public notifications. Assisted in public and media relations; implemented and monitored social media campaigns.

Assisted with the development and implementation of LG and Waste Management’s South Carolina eCycles Day campaign. Drafted news releases and media advisories. Contacted media outlets and publications to ensure attendance at various events.

Maintained and updated employee intranet, district website and social media outlets. Created weekly employee newsletter and monthly volunteer newsletter. Edited project proposals and department materials.