Toni Wall Email & Phone Number

East Windsor, Connecticut, United States

The Collins Companies (www.collinspipe.com) is one of the largest industrial distributors of pipe, valves, and fittings (PVF), and engineered specialties serving the Northeast and upstate New York. In 2019 and 2021, we launched our service division by acquiring IVI, full-service valve repair, and a grassroots endeavor, Collins Compressors now allowing us to maintain and install compressed air systems.- Create and drive marketing strategy for the company.- Drive awareness and customer engagement through email/social marketing campaigns.- Manage and create the messaging around all collateral material. - Create channel marketing for the brands we represent to specific industry channels.- Created an online portal for our service divisions to organize, schedule, and create customer work orders seamlessly through our website.-Launched our Collins Quick Tip and Vendor Spotlight video series.- Work with the management team to identify and vet new markets before entering. - Lead in the creation and implementation of digital punch-out catalogs which communicate with outside ERPs and SAP/Ariba buying platforms,- Lead in recruiting new employees as well as training and development for our nine locations.

Western Massachusetts Or Northwestern Connecticut

-Create and drive marketing strategy for the company.- Drive awareness and customer engagement through email/social marketing campaigns.- Write, design and execute all collateral marketing material. - Create channel marketing for our brands we represent to specific industry channels. - Project Manager on complete new website for the company. Currently responsible for creating and maintaining all content on site. - Work with sales team to identify and manage strategic new business opportunities with EPCs and Mechanical Contractors.- Lead for e-commerce project to implement digital catalogue to third party procurement sites.- Lead in recruiting new employees and building our team for our nine locations.

Hartford, Connecticut Area

• Champion of New Business Development winning business of 9 new client companies in 3 years and 20% of the company’s overall billings• Managed the recruiting and project management of an estimated $200K of business year over year this includes two major 7 to 10 position projects resulting in over $100K of business per contract• Managed Recruiting Coordinators, effectively maximizing their ability to find qualified finalists in a timely manner• Created a niche market for our firm in the Building Materials and Industrial Products Industries. Utilizing a variety of business generation methods including winning full searches as well as identifying outstanding candidates and marketing them to companies where their skillset would be the best fit • Strong Strategic Consultant for all matters relating to Sourcing and Staffing and Compensation Analysis.

Agawam, Ma

• Managed a $3.4 million territory (New England and Upstate New York) and grew territory by 25%• Conducted product training sessions with wholesalers, dealers, contractors and architects• Spear headed a joint marketing venture between Emery-Waterhouse and FastenMaster allowing FastenMaster presence at all Bostitch SWOT events• Trained and mentored new Sales Representatives coming on-board through in-class and ride along activities• Brought back over $10K of loss composite screw business with 6 store lumberyard chain through strong client relations and technical product knowledge• Increased sales by 10% in the Upstate NY market by establishing a consistent presence, building distributor and dealer relationships as well as meeting with architects• Received Rookie of the Year Award in 2004

Agawam, Ma

• Created and analyzed reports to track sales for the Wholesale and Co-op Channel• Inside sales liaison for Wholesale channel including fielding technical product questions and creation of the Winter Buy Program• Maintained inventory turns, sales, price changes and promotions for TruValue, ACE and Do-It Best• Created strategic marketing promotions for all TruValue, ACE and Do-It Best Trade Shows throughout the year which consisted of product discounts and creation of all marketing material• Created a newsletter that communicated our needs and brand identity to national third party merchandising companies that supported our business at Home Depot

Agawam, Ma

• Identified and executed the setup of over 15 Nationwide Trade Shows including pricing promotions, logistics, and break down• Identified theme and fully executed customer appreciation night, hosting over 50 customer companies, held after major tradeshow once a year • Organized and created all marketing material for annual sales meetings• Responsible for updates to division website• Supported outside sales staff by fielding customer calls, order entry and shipping marketing support materials• Assisted Director of Marketing with the branding and creation of marketing communication projects