John W. Email & Phone Number

Chicago, Il, Us

San Luis Obispo, California, Us

Accountable for B2B customer acquisition, conversion rate optimization, and delivering a higher-leverage sales model through demand generation and account-based marketing. Portfolio also includes B2C performance marketing to scale Mindbody's marketplace.-- Leading marketing team responsible for increasing B2B software sales and B2C marketplace acquisition for multi-sided health and wellness platform* Grew SQLs by +40% YoY and +8% vs. Plan through market and channel expansion* Increased SEM Non-Brand accounts closed by 74%* Increased Display and Paid Social share of revenue contribution from 3% to 18% * Improved funnel conversion rate by 48% through landing page and form experimentation-- Mobilized cross-functional stakeholders to develop innovative messaging and promotional strategies

Chicago, Illinois, Us

Served as subject matter expert for digitally-enabled revenue transformation and customer experience. My return to the firm was unfortunately abbreviated due to family circumstances.

Chicago, Il, Us

Transformed a low-impact B2B marketing function into a go-to-market engine for supply acquisition. Delivered material wins that were featured in Groupon's quarterly earnings calls. Proven ability to bootstrap, engage senior executives, lead cross-functionally, and develop people while maintaining high employee satisfaction. Accountable for brand management (B2B), performance marketing, lifecycle marketing, product marketing, sales enablement, event marketing, and marketing technology. -- Increased share of more cost-efficient inbound and self-service channels - unlocking >50% sales productivity* Managed $232M in marketing-driven ARR* Improved effectiveness of marketing programs:* Grew leads generated by 27% and accounts closed by 11%* Developed concepts to improve top-of-funnel brand awareness and perception* Increased SEO performance from 8% to 20% of leads generated* Implemented funnel optimization strategies that unlocked a 12% increase in lead conversion* Deployed B2B lifecycle marketing programs that doubled self-service lead-to-close conversion rates and activated >80% of high-value accounts into self-service management * Established product marketing and sales enablement functions-- Drove marketing technology rationalization that yielded expanded capabilities and $1.25M in cost savings-- Implemented CDP and ABM technologies that increased decision-maker conversations by 24%, appointments scheduled by 16%, and sales quota performance by 18%

Chicago, Il, Us

Partnered with senior executives on a portfolio of business transformation initiatives.

London, Gb

Delivered large customer-led transformation projects, including:-- Led B2B marketing and sales transformation for a multinational media company to streamline fragmented regional and industry organizations into a unified go-to-market model-- Led strategic planning for an incumbent print service provider's digital innovation lab, including improvements in customer engagement, insights, retention, and lowering the company's cost-to-serve

Chicago, Illinois, Us

Recognized subject matter expert and project leader with experience including:-- Go-to-market strategy, operating model transformation, and implementation planning for a B2B2C marketplace's sales transformation-- Business model innovation and rapid prototyping for a global commercial truck manufacturer's over-the-road rental business-- Digital product commercialization for a Canadian conglomerate’s health and wellness platform-- Scenario-planning for a North American railroad to prioritize long-term digital transformation investmentsSelect Publications:-- 2017 Global Services Location Index, a flagship publication for IT/BPO offshoring that has been cited by The Economist, The Wall Street Journal, and the Financial Times

Hoffman Estates, Illinois, Us

Led transformation Shop Your Way Rewards into Bond Loyalty’s #1 ranked coalition loyalty program - ultimately surpassing competitors like Plenti, Jet.com, and Shopkick-- Defined, incubated, and scaled new digital business models and customer experiences-- Developed growth strategies for new digital products-- Synthesized consumer insights into compelling value propositions-- Managed innovative multi-channel brand and performance marketing-- Redesigned cross-functional processes to improve customer experience management-- Supported business development with the addition of 10,000+ new partners and affiliates-- Resulted in 2M+ new customers, 40% repeat purchasers, $7.5M gross profit, $3M in indirect revenue (e.g., mobile and SMS activations), and 30% improvement in NPS score from loyalty program members

Hoffman Estates, Illinois, Us

Led executive-sponsored projects to improve customer experience and engagement-- Developed vision for digital rewards products and marketing, incubated new B2B2C business models, and aligned cross-functional stakeholders to strategic objectives-- Developed go-to-market plan for B2B digital product offerings - increasing customer engagement by 3X, delivering $5M in vendor funded marketing, and $10M in savings from streamlining-- Worked with category managers to identify incremental revenue opportunities from increased frequency and cross-selling, assortment optimization, and innovative omnichannel customer experiences

Chicago, Illinois, Us

Recognized contributor, with experience including:-- Industry promotion strategy for the New York City Mayor's Office to incubate digital startups-- IT/BPO offshoring strategy for a top 5 U.S. financial institution-- Go-to-market strategy for the State of Louisiana to attract foreign direct investment -- Strategic foresight and scenario-planning for a top 5 global chemical companySelect Publications:-- Rethinking Green: IT-Enabled Sustainable Products and Services-- Green NYC 2025 Final Report-- Gender Matters for Generation Y-- Global Strategies for Girls and Growth

Washington, Dc, Us

-- Completed industry analysis, financial modeling, and due diligence for greenfield foreign investments

Washington, Dc, Us

-- Monitored developments in East Asian economies, and authored policy briefings for the Undersecretary of International Affairs on Chinese currency and regional current account imbalances

Washington, Dc, Us

-- Conducted business, market, and country analysis for project finance, political risk insurance, and sovereign debt instruments

Lexington, Kentucky, Us

-- Cincinnati Children's Hospital Medical Center, Emergency Services Lead - Coordinating trauma arrivals via ambulance and helicopter.-- UPS, Package Handler - Slinging packages, weekdays between 4am and 8am.-- Frisch's Big Boy, Server - Learned early and often how to multi-task, manage chaos, and keep customers satisfied.-- European University at Saint Petersburg - Coordinating North America recruitment efforts for one of Russia and Europe's most prestigious private universities.

B.A., International Affairs, Russian, Economics

M.A., Economics, International Business

M.A., Russian Political Economy

College Prep