John W. work email
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John W. personal email
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I'm a professional with >15 years of e-commerce and management consulting experience. One of my core strengths is a highly adaptable, multi-disciplinary background. I've been a trusted advisor to CXO and VP leadership across multiple organizations. I'm very passionate about developing high-performing teams. I have proven expertise in marketing, strategy, operations, and digital innovation, and am capable of bridging big ideas into actionable recommendations. I have a track record of delivering excellent results delivered across multiple high-visibility, cross-functional B2B and B2C go-to-market transformations. At the end of the day, I'm a happy warrior who is hard-working and fun-loving. In no particular order my non-work interests include international traveling, craft breweries, political science, and Russian history. I'm also a recovering Cincinnati sports fan with a deep interest in next-generation sports analytics.Expertise: Strategic Foresight | Innovation Management | Digital Business Models | Marketing & Sales | Go-To-Market Strategy | Digital Customer Experience | Operating Model TransformationRelevant Industry & Consulting Experience:-- Partnered with global conglomerates to identify, evaluate, and navigate disruptive trends-- Built a large global B2B marketing organization that transformed revenue operations and delivered board-level impact via highly-scalable digital capabilities-- Incubated and scaled a top-ranked coalition loyalty program that unlocked customer insights, engagement, and revenue model effectiveness-- Commercialized digital customer experiences for a major retail pharmacy, printing solutions company, and consumer retail loyalty program-- Successfully implemented agile principles for organization, process, and technology innovation-- Developed and implemented offshoring/outsourcing strategies for multiple companies-- Led RFPs for $100M+ in sales and marketing technology
Farmer'S Fridge
View- Website:
- farmersfridge.com
- Employees:
- 353
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Chief Revenue Officer (Cro)Farmer'S FridgeChicago, Il, Us
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Global Head Of Growth MarketingMindbody Oct 2023 - PresentSan Luis Obispo, California, UsAccountable for B2B customer acquisition, conversion rate optimization, and delivering a higher-leverage sales model through demand generation and account-based marketing. Portfolio also includes B2C performance marketing to scale Mindbody's marketplace.-- Leading marketing team responsible for increasing B2B software sales and B2C marketplace acquisition for multi-sided health and wellness platform* Grew SQLs by +40% YoY and +8% vs. Plan through market and channel expansion* Increased SEM Non-Brand accounts closed by 74%* Increased Display and Paid Social share of revenue contribution from 3% to 18% * Improved funnel conversion rate by 48% through landing page and form experimentation-- Mobilized cross-functional stakeholders to develop innovative messaging and promotional strategies -
Senior ManagerKearney Apr 2023 - Oct 2023Chicago, Illinois, UsServed as subject matter expert for digitally-enabled revenue transformation and customer experience. My return to the firm was unfortunately abbreviated due to family circumstances. -
Senior Director & Global Head Of B2B MarketingGroupon Mar 2020 - Apr 2023Chicago, Il, UsTransformed a low-impact B2B marketing function into a go-to-market engine for supply acquisition. Delivered material wins that were featured in Groupon's quarterly earnings calls. Proven ability to bootstrap, engage senior executives, lead cross-functionally, and develop people while maintaining high employee satisfaction. Accountable for brand management (B2B), performance marketing, lifecycle marketing, product marketing, sales enablement, event marketing, and marketing technology. -- Increased share of more cost-efficient inbound and self-service channels - unlocking >50% sales productivity* Managed $232M in marketing-driven ARR* Improved effectiveness of marketing programs:* Grew leads generated by 27% and accounts closed by 11%* Developed concepts to improve top-of-funnel brand awareness and perception* Increased SEO performance from 8% to 20% of leads generated* Implemented funnel optimization strategies that unlocked a 12% increase in lead conversion* Deployed B2B lifecycle marketing programs that doubled self-service lead-to-close conversion rates and activated >80% of high-value accounts into self-service management * Established product marketing and sales enablement functions-- Drove marketing technology rationalization that yielded expanded capabilities and $1.25M in cost savings-- Implemented CDP and ABM technologies that increased decision-maker conversations by 24%, appointments scheduled by 16%, and sales quota performance by 18% -
Head Of Strategy & OperationsGroupon Dec 2018 - Mar 2020Chicago, Il, UsPartnered with senior executives on a portfolio of business transformation initiatives.
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Manager, Strategy & Customer PracticeEy Mar 2018 - Dec 2018London, GbDelivered large customer-led transformation projects, including:-- Led B2B marketing and sales transformation for a multinational media company to streamline fragmented regional and industry organizations into a unified go-to-market model-- Led strategic planning for an incumbent print service provider's digital innovation lab, including improvements in customer engagement, insights, retention, and lowering the company's cost-to-serve -
Associate, Digital Center Of ExcellenceKearney Jun 2016 - Feb 2018Chicago, Illinois, UsRecognized subject matter expert and project leader with experience including:-- Go-to-market strategy, operating model transformation, and implementation planning for a B2B2C marketplace's sales transformation-- Business model innovation and rapid prototyping for a global commercial truck manufacturer's over-the-road rental business-- Digital product commercialization for a Canadian conglomerate’s health and wellness platform-- Scenario-planning for a North American railroad to prioritize long-term digital transformation investmentsSelect Publications:-- 2017 Global Services Location Index, a flagship publication for IT/BPO offshoring that has been cited by The Economist, The Wall Street Journal, and the Financial Times
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Director, Digital LabsShop Your Way 2014 - 2016Hoffman Estates, Illinois, UsLed transformation Shop Your Way Rewards into Bond Loyalty’s #1 ranked coalition loyalty program - ultimately surpassing competitors like Plenti, Jet.com, and Shopkick-- Defined, incubated, and scaled new digital business models and customer experiences-- Developed growth strategies for new digital products-- Synthesized consumer insights into compelling value propositions-- Managed innovative multi-channel brand and performance marketing-- Redesigned cross-functional processes to improve customer experience management-- Supported business development with the addition of 10,000+ new partners and affiliates-- Resulted in 2M+ new customers, 40% repeat purchasers, $7.5M gross profit, $3M in indirect revenue (e.g., mobile and SMS activations), and 30% improvement in NPS score from loyalty program members -
Manager, Strategy & OperationsShop Your Way 2014 - 2014Hoffman Estates, Illinois, UsLed executive-sponsored projects to improve customer experience and engagement-- Developed vision for digital rewards products and marketing, incubated new B2B2C business models, and aligned cross-functional stakeholders to strategic objectives-- Developed go-to-market plan for B2B digital product offerings - increasing customer engagement by 3X, delivering $5M in vendor funded marketing, and $10M in savings from streamlining-- Worked with category managers to identify incremental revenue opportunities from increased frequency and cross-selling, assortment optimization, and innovative omnichannel customer experiences
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Associate, Global Business Policy CouncilKearney 2011 - 2014Chicago, Illinois, UsRecognized contributor, with experience including:-- Industry promotion strategy for the New York City Mayor's Office to incubate digital startups-- IT/BPO offshoring strategy for a top 5 U.S. financial institution-- Go-to-market strategy for the State of Louisiana to attract foreign direct investment -- Strategic foresight and scenario-planning for a top 5 global chemical companySelect Publications:-- Rethinking Green: IT-Enabled Sustainable Products and Services-- Green NYC 2025 Final Report-- Gender Matters for Generation Y-- Global Strategies for Girls and Growth
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Project Finance AnalystDelphos International 2011 - 2011Washington, Dc, Us-- Completed industry analysis, financial modeling, and due diligence for greenfield foreign investments -
International EconomistDepartment Of The Treasury 2010 - 2011Washington, Dc, Us-- Monitored developments in East Asian economies, and authored policy briefings for the Undersecretary of International Affairs on Chinese currency and regional current account imbalances -
Country Risk AnalystOverseas Private Investment Corporation 2009 - 2010Washington, Dc, Us-- Conducted business, market, and country analysis for project finance, political risk insurance, and sovereign debt instruments -
Graduate AdvisorPhi Gamma Delta 2007 - 2009Lexington, Kentucky, Us -
Other ExperienceVarious Companies Jun 2004 - Dec 2007-- Cincinnati Children's Hospital Medical Center, Emergency Services Lead - Coordinating trauma arrivals via ambulance and helicopter.-- UPS, Package Handler - Slinging packages, weekdays between 4am and 8am.-- Frisch's Big Boy, Server - Learned early and often how to multi-task, manage chaos, and keep customers satisfied.-- European University at Saint Petersburg - Coordinating North America recruitment efforts for one of Russia and Europe's most prestigious private universities.
John W. Skills
John W. Education Details
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Miami UniversityEconomics -
Elliott School Of International AffairsInternational Business
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European University At St. PetersburgRussian Political Economy
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St. Xavier High SchoolCollege Prep
Frequently Asked Questions about John W.
What company does John W. work for?
John W. works for Farmer's Fridge
What is John W.'s role at the current company?
John W.'s current role is Chief Revenue Officer (CRO).
What is John W.'s email address?
John W.'s email address is jo****@****ail.com
What is John W.'s direct phone number?
John W.'s direct phone number is +130158*****
What schools did John W. attend?
John W. attended Miami University, Elliott School Of International Affairs, European University At St. Petersburg, St. Xavier High School.
What are some of John W.'s interests?
John W. has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Health, Cooking, Gardening, Outdoors.
What skills is John W. known for?
John W. has skills like Strategic Planning, Business Strategy, Growth Strategies, Market Research, Market Segmentation, Competitive Analysis, Digital Business Models, Digital Strategy, Product Development, User Experience, Customer Insight, Customer Journeys.
Who are John W.'s colleagues?
John W.'s colleagues are Tarang Jha, Nicole Cummins, Robert Degeeter, Wendy Corona, Maria Elena Mendieta, Mathesh Rasammal, Edwin Rodriguez.
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