Walt Elder Email & Phone Number

Spain

-Sentiment tracker: Developed and launched the Ad Sentiment Tracker. Critical measure of our players' perception of the in-game ad experience. Used as both a diagnostic tool and as a KPI measure.-UX research: Conducted eye tracking study to understand how players interact with a new ad format. Results key to inform design builds that streamlined development while meeting client goals. -Wrote the Video Game Industry Report. Provided a 7 chapter view of the video game industry from a macro perspective to the role of ads in games. Used countless times by the sales team to ensure our clients understand the ads opportunity in video games.-Supported the sales team by helping to build insights based narratives, in-person presentations, self-serve resources, etc.

Granada, Andalusia, Spain

-Lead the Impulse (Traditional Trade and Foodservice) insights and catman agenda for Europe

Madrid, Community Of Madrid, Spain

-Conducted multiple multi-market studies across Europe uncovering insights to drive our commercial and customer strategy. Including an 11 market study on missions in the gas channel.-Identified the sales and brand equity impact in the retail channel that results from foodservice consumption.-Developed "always on" shopper mission dashboard across 8 markets.-Developed foodservice category vision and landed it with both customers and internally to drive marketing activations.-Led customer Covid response.-Managed the European foodservice insights and data budget ($1M+).-Led foodservice insights European community ensuring best practices shared and insights projects delivered in the markets.

Reading, England, United Kingdom

-Partnered with leading foodservice concept on driving profit via their menuboard architecture by incorporating a bundle strategy into the pricing architecture. Grew beverages and sides by 6 & 8%.-Launched outlet landscaping across 6 European countries to better understand workplace opportunity and worked with local markets to ensure workstreams led to growth.

Plano, Texas

Owned foods strategy for Salty Snacks and Cereal Categories at Sysco Corporate Created and rolled out initiatives to our field sales team (100+)Responsible for growing over $300M of business. Achieved 6% growth in final year outpacing industry and like customers. Awarded Bronze supplier of the year 2016 and 2017.Grew sales by targeting segments, category management, and effectively developing and executing growth plans.Partnered with key customers to launch LTO innovation items. Including the most successful broadline distributor launch of a line extension which resulted in $1M in sales.Launched Aunt Jemima waffle iron program into foodservice. 800 new accounts secured in first 3 months.

Manage the relationship with 2 of Sysco's largest OpCos.Responsible for growing sales, bringing in new products, and training Sysco's sales force on our products.Outpaced plan by 4%.Honored with one of Sysco Central Texas' highest supplier honors, Partner in Growth

Austin, Texas Area

Consult 24 franchisees who own nearly 40 franchises. Responsible for increasing comp sales and growing their business.Developed a system-wide GM incentive program for 341 locations and a multi-departmental GM retraining program executed in eight US locations

Winston-Salem, Nc

Graduated with distinctionPresident of the Wine ClubPlaced 2nd in an international pitch competition

Raleigh-Durham, North Carolina Area

-Co-developed the Situation Analysis, a document used in the annual strategy planning session.-Created and executed a scenario analysis to assess the risks and opportunities of changing age demographics.-Analyzed promotion trends across the restaurant industry and created a system for tracking these trends.-Coordinated with Golden Corral's vendors as well as the purchasing department to ensure that product specifications were 100% up-to-date.-Reported directly to the Vice President of national marketing and media and worked closely with the Finance, Food and Beverage, and Purchasing departments.

Trained and integrated new hires into a team focused environment.Cultivated relationships with clientele to promote residual and new business.Demonstrated food and wine expertise necessary in one of the USA’s top 100 restaurants.Contracted by patrons to organize and lead a luxury anniversary tour of Spain.Rearranged dining room table layout for better workflow and a potential 5% nightly revenue increase.

Granada, Spain

Initiated, planned, and executed successful entrance into Granada breakfast market.Realized a profit in first year of operations.Responsible for all operations and decisions including, but not limited to, marketing, cost reduction, purchasing, and menu creation.

Master Of Business Administration (M.B.A.), Marketing, Distinction

Activities and Societies: Wine Club president Project Nicaragua consultant

B.A., English

Activities and Societies: Student Senate, Summa Cum Laude, Intramural Champs Basketball, Study Abroad in Chester, England and the Czech.