Lead sustainability and social impact strategy development and execution, ensuring goals and actions are clearly connected to brand purpose, deliver against consumer needs, and deliver true impact. Lead strategy and vision for operation as a certified B Corporation, and as a brand that prioritizes sustainability, social impact, and justice, equity, diversity and inclusion (J.E.D.I) Champion internal and external initiatives, ensuring all employees are trained and understand connection to business and brand needs.

Drive brand awareness, equity and conversion for multi-million dollar natural personal care company. Oversee strategy and execution of annual cross-channel communication strategies, with particular emphasis on digital, social, and search marketing. Manage company advertising and promotion budget. Review and approve all consumer-facing media, across all touchpoints. Drive integration within the company, and ensure efforts lead to superior clarity, uniqueness and appeal. Lead strategic partnerships and governance of corporate giving.

Manage and support the development of all consumer facing marketing communication for multi-million natural personal care company. Oversee content marketing, digital marketing, social media marketing, consumer affairs, earned media and social responsibility functions. Establish brand awareness and brand equity KPIs and ensure progress is made against these metrics. Ensure integrated understanding of brand positioning is developed with all internal and external stakeholders. Manage media agencies relationships and annual budgets

Oversee brand equity development for multi-million natural personal care company, ensuring consistent execution and ongoing improvement in desired equity traits. Manage social media marketing, eCommerce, and consumer affairs functions. Oversee internal and external social media team, ensuring superior consumer communication, responsiveness, and engagement. Lead social media integration within the Company, ensuring social is core to business strategies and operations. Provide KPIs and report on progress to ensure commercial campaign targets are met. Monitor social media trends and competition, and adapt based on market changes and developments.