Walter Sanchez Email & Phone Number

Metro Manila, Philippines

- Execute Marketing campaigns in Marketo, Bloomreach, Salesforce, and relevant third-party integrated systems including our CMS platform.- Subject matter expert for all B2B campaigns aligned to Digital and Customer (Engagement) Marketing.- Monitor changes in industry practice regarding deliverability and provide summaries and recommendations.- Maintenance of all operational campaigns including lead flow, lead scoring, and data quality.- Understand the levers for campaign optimization and be able to identify and articulate opportunities to increase performance.- Aligning with an agreed roadmap, complete tests to optimise existing campaigns.- Ensure each campaign has aligned reporting available to stakeholders.- Support the integration of Marketo and Bloomreach in Group website assets, including forms, tracking and personalised content.

- Support the CRM marketing team in building campaigns to drive customer engagement with FT.com content across multiple channels (email, onsite messaging, SMS).- Ensure all B2B campaigns are setup and processes are in line with overall platform architecture.- Work with the marketing team to plan, execute, and measure AB tests to improve customer experience.- Understand our customer data and be able to segment it for campaigns, in line with guidance from the Customer Strategy team.- Measure and report on campaign performance and provide regular updates to the CRM marketing team- Proactively make recommendations for improvements in how we target customers- Support stakeholders in the use and understanding of customer data to enhance and aid decision making when developing marketing initiatives.- Contribute to marketing platform best practice adding to the team’s knowledge share.

Philippines

- Work through assigned Market Intelligence accounts by segment to qualify potential prospects.- Develop new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery, and individual research.- Prepare and analyze sales pipeline reports and dashboards.- Develop an outreach strategy to drive appointments with Sales Representatives.- Follow up on leads and conduct research to identify potential prospects.

National Capital Region, Philippines

Philippines

Philippines