Cayla Consulting provides operational and performance consulting , executive implentation management and corporate finance services to a wide set of Industries. Through a hands-on results based approach , by experienced business managers, we provide tangible, consistent and long term value to our clients .Contact us :w.verhelst@caylagroup.com or look us up @ www.caylagroup.com

> 20 years of commercial and business leadership experience as GE Executive -Leading change across multicultural business in Europe -Managing p&l ’s of up to 150mm$ and asset bases of ? 500 MM Euro through different cycles-Expert in commercial vehicle finance, operations and associated services ..-Created Vwise , the Nr 1 telematics based service for trailers ( Frost& Sullivan 2011) Specialties: Growth & Innovation- Commercial vehicle asset finance and services- Intelligent services , telematics enabled- New product and service introduction - Multi country business restructuring and change strategies- Talent building

Managing Director @ Novacom Europe B.V. , providing GE Veriwise telematics based solutions in the EU market.Since May 1 2010 Asset Intelligence,a divsison of GE Equipment Services Europe, is owned by Novacom Europe B.V. . Novacom Europe is a joint venture of GE ESE and Novacom Services (owned by Telespazio SpA and CLS S.A). The joint venture was created to enable the long term development of the service and facilitate deleivery to new market segments .

Deliver growth for Asset Intelligence / GE Veriwise Europe (telematics operated solutions & services for mobile and fixed assets) initiative through new asset types served, new sales channels and geographical expansion . ·Recruit and organise a product line team. ·Launch and lead development of global gprs based communications platform that delivers scalable, flexible and sustainable solutions for the target segments ·Through direct interaction with end-users and in close cooperation with the various operating units, identify segments for growth, develop product and service solutions and deliver consistently and accurately. ·Provide bundling opportunities for other services such as 3P Maintenance and FleetProtect.·Develop in adjacent markets and geographies, through industry channel partners.·Implement a profitable a business model . Bundling hardware , communications, data and services in monthly recurring fees that enable to sustain the business for continued development .·Today the business is the lead provider of telematics solutions in its core segment , and is engaging growth in adjacante segments such as trucks, corporate cars, LCV, rail .

Accelerating change and innovation, transforming the rental and lease business into a service solutions business. Growing service revenue to > 100mm $ ·Recruiting and organising a combined European/Country service growth team.·Engaging core and functional business team on idea generation and change execution.·Leveraging existing local initiatives to a larger scale or bundling into more powerful solutions.·With CMO developed vertical branding structure effectively fitting historical portfolio with new initiatives.·Identifying and developing BD opportunities with strategic fit to the services growth initiative. ·Re-enforcing portfolio offering base by launching Tractor rental and leasing activities across 8 new countries.

Driving change and growth in 3 diverse markets, France, Italy and Iberia . 100+ employees in 20 locations and 3 countries, 300mm$ ANI, 12000 assets , ·Growing revenue >15% year . ·Imagining products and services such as 3d party maintenance, indirect channels and asset trade in, now implemented as European initiatives. ·Changing operational and distribution structure from atomized and inconsistent to agile centres of excellence, the first in TIP Europe, and a physical distribution network creating proximity and service depth though “maxi” sites and partner network.·Rebuilding local and regional supplier relations leveraging their sales network to increasing commercial reach of the business and adapting to local market conditions. ·Leading ownership conversion initiative with 43% operational lease portfolio growth. Bypassing direct competition through upstream solutions approach. ·Developing indirect sales channel in Italy .·Implementing fleet rejuvenation program, delivering 20+ROE on 100mm$ speculative capex, retaining margin on obsolete fleet, and matching need for structural specification changes.·Retaining and attracting talent, engaging all functions in strategy for growth. South region achieved 3 straight wins in European ACE (Achieving Customer Excellence) competition

·Developed Pan European customer value proposition and go to market strategy for Fleet Services and TIP Europe. ·Retaining and attracting key talent to build growth organizations. ·Using multiple language skills to engage diverse cultural teams.·Roll out European Equipment management initiative for Pan European accounts. Basis for TIP Trailer Services PEA program, delivering 20% yearly growth.

Driving change and growth in 3 diverse markets, France, Italy and Iberia . 100+ employees in 20 locations and 3 countries, 500mm $ invested in 12000 assets Growing p&l @ 20% AAGR Introducing 3d party service to reduce dependency on lease/ rental ( capex).Member of EU manangement team