• Develop and execute social media strategies, including post scheduling, content creation, and video editing, aligned with marketing objectives to enhance brand engagement.• Coordinate with coworkers to ensure visual content meets goals; expedite approval processes for timely post publication.• Analyze and report on social media performance to optimize strategies and present key insights at monthly client meetings.• Foster community engagement through prompt responses to comments and messages, building strong follower relationships.

• Consistently meets/exceeds all print and digital revenue targets• Develop and demonstrate knowledge and understanding of all sales and marketing assets, including newspaper products, digital products and digital marketing services• Develop new business by understanding customer needs and selling products and services that provide value to the customer• Effectively communicate with management to provide accurate revenue forecasts and market intelligence that may impact revenue

• Delivered excellent customer service to students and facility members Planned and executed engaging campaigns and activities• Provide customer service in-person and over-the-phone • Assist at the circulation desk with checkout and book return • Display leadership capabilities by motivating co-workers to complete mandatory tasks

• Supported marketing team by writing and editing 20+ social media posts, blogs, and email campaigns • Created campaigns on Facebook toward the target audience, resulting in 900+ likes, comments, and shares • Worked closely with the video marketing manager to generate new videos and amplify them on social media • Developed and implemented comprehensive digital marketing strategies to drive online growth and meet business objectives• Conducted keyword research, optimized website content, and managed SEO initiatives to improve organic search rankings and increase website traffic• Created and managed PPC campaigns on platforms such as Google Ads and Bing Ads, optimizing budgets, keywords, and ad placements for maximum ROI• Managed social media accounts, developing engaging content and executing social media advertising campaigns to drive brand awareness and engagement• Planned and executed email marketing campaigns, optimizing content, subject lines, and calls-to-action to improve open rates and conversions

• Improved the Canada Amazon Store performance, resulting in conversion rate improvement of 12% • Connected with 50+ live streamers and achieved 1.13 million views with the ROI of 10 • Created Amazon posts 90+ and reached 2.59 million impressions Strategized and managed seller live streams monthly and communicated with the audience, resulting in sales over $0.9 million • Produced and curated high-quality content for various digital channels, including blog posts, white papers, infographics, and videos • Monitored and analyzed campaign performance using Google Analytics and other analytics tools, providing insights and recommendations for improvement • Collaborated with internal teams and external vendors to ensure seamless execution of marketing initiatives • Stayed updated with industry trends and emerging technologies, recommending and implementing new strategies and tactics to drive results • Prepared regular reports on key performance metrics, campaign effectiveness, and ROI for management and stakeholders

• Developed comprehensive marketing strategies for 5 brands across media channels, including email and social media • Led in Business Process Management, Digital Content Management, and client relation, generating Hundreds of leads annually • Designed and implemented comprehensive marketing strategy incentive programs, prepared quarterly sales forecasts, projected revenue, developed annual and quarterly marketing budgets, and mentored team in marketing methodologies • Drove initiatives such as marketing performance reports, developed new scoring techniques, reporting a 20% marketing performance increase to management in the first 6 months • Led over highly-skilled team members, prioritizing work assignments, and overseeing personnel operations for smooth running of activities • Conducted routine follow-up with upper management to ensure satisfaction of service • Responsible for creating and managing a marketing plan executed through various projects including website design, email blasts, brochures, and other marketing materials • Managed all company events including; seminars, trainings, celebrations and off-site meetings • Developed integrated communications plans to analyze and document corporate objectives, target audiences, strategy and positioning, key messages, and specific tactical recommendations • Executed paid social media campaigns across Facebook and Instagram with CPR of $0.32 and 1000+ engagements

• Negotiated and managed 400+ customers on WeChat groups with excellent service • Led the implementation of strategic business plans to address the needs of the customer to position the company as the preferred service provider • Developed, presented, and utilized innovative marketing plans while collaborating with internal and external partners to meet the operational and procurement needs of each customer • Negotiated transaction terms, conditions, and pricing for each customer during business process • Addressed client's customer queries and grievances pertaining to documents, payments, project updates and registrations • Created and nurtured marketing leads for the assigned suite of products & services