Caitlin Ward Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Australia

- Support the Digital Account Director in managing multiple complex projects.- Lead the strategy and planning of all digital campaigns.- Ensure effective media planning and activation processes are followed by the team.- Key operational day to day lead in digital campaign health across the account. Project manage, plan, implement, optimise and report to ensure campaign objectives are delivered.- Combine media market and technical knowledge, data analysis and client feedback to help manage and grow the client.- Work closely with offline team members to ensure campaigns work harmoniously.- Provide in depth performance analysis for digital channels in PCR’s – clearly understanding and communicating optimisations that have been carried out and the associated impact.- Lead programmatic strategic conversations and effectively leverage the ad tech platforms associated with each channel to drive business results.- Build relationships with key media owners and activation specialists to provide the best opportunities and outcomes for the client.- Mentor and develop the team including KPI setting, progression plans, training, feedback, reviews and other career development opportunities.

London, United Kingdom

- Support the Media Manager and Media Group Manager in establishing and maintaining effective client relationships.- Multi-task across a number of projects and clients.- Manage the flow of information to clients at the appropriate level.- Build and maintain client and media owner relationships.- Grasp the internal structure of clients’ media/marketing operations.- Harnesses tools and systems to provide relevant insights and data.- Ensures that account processes are rigorously adhered to with the greatest attention to detail.- Deliver on clients’ needs in an insightful, thoughtful and timely manner through planning and meeting deadlines.- Manage the process from briefing to campaign evaluation.- Use research to identify target audiences and insights that can be developed into a communications strategy.- Manage campaign evaluation, audience profiling and channel planning.- Create, analyze and enhance media plans.- Ensure that all administration associated with a campaign is kept up-to-date and all team members are informed.- Ensures the timely delivery of regular client reports.- Deliver high quality competitor/market-based projects.- Provide details for internal and external contact reports.- Support and contribute to new business opportunities and proposals.- Understand financial processes and internal expectations.

- Work closely with the team and other relevant departments to create clear and cohesive digital media plans.- Work collaboratively with the team on larger campaigns and independently on smaller campaigns.- Manage digital display campaigns in full from briefing and planning through to reporting and presenting final campaign results.- Management of campaign implementation and the reporting process.- Consult on new dynamic creative campaigns for a variety of clients; including planning and implementing, often requiring bespoke solutions and lateral thinking. - Provide creative analysis and recommendations when appropriate to improve media performance.- Proactively deliver against the client’s business goals/objectives and ensure ongoing client satisfaction.- Understand client’s tracking requirements and recommend and implement necessary floodlight tags and pixels. - Prepare media schedules based on agreed media strategy.- Provide support on new business opportunities.

- Assisted with the preparation of campaign reports and campaign analysis. - Worked with the Media Manager to prepare and present materials including media strategies and research documents.- Liaised with media publishers for planning, buying, booking, monitoring and optimisations of campaigns.- Fulfilled administrative tasks on behalf of the team as required. - Developed a strong working knowledge of DoubleClick Campaign Manager, liaising with the traffic team for campaign testing, deployment and changes.- Managed day-to-day administration of campaign activity including resolution of campaign issues.- Developed an excellent knowledge of DoubleClick Studio and the dynamic creative process, managing dynamic creative campaigns for multiple clients.- Compiled accurate weekly campaign reports through Datorama and Microsoft Excel that provided analysis of performance for the online campaigns.

Advanced Diploma Graphic Design

Education record