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Caitlin Ward is a Product Owner at Country Road Group. She possess expertise in adobe creative suite, graphic design, digital media, online advertising, advertising and 5 more skills.
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Product OwnerCountry Road GroupMelbourne, Vic, Au -
Digital Analytics SpecialistCountry Road Group Jul 2022 - Present -
Programmatic Trading SpecialistCountry Road Group Mar 2020 - Jul 2022Melbourne, Victoria, Australia
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Digital Media ManagerInitiative Apr 2017 - Mar 2020Melbourne, Australia- Support the Digital Account Director in managing multiple complex projects.- Lead the strategy and planning of all digital campaigns.- Ensure effective media planning and activation processes are followed by the team.- Key operational day to day lead in digital campaign health across the account. Project manage, plan, implement, optimise and report to ensure campaign objectives are delivered.- Combine media market and technical knowledge, data analysis and client feedback to help manage and grow the client.- Work closely with offline team members to ensure campaigns work harmoniously.- Provide in depth performance analysis for digital channels in PCR’s – clearly understanding and communicating optimisations that have been carried out and the associated impact.- Lead programmatic strategic conversations and effectively leverage the ad tech platforms associated with each channel to drive business results.- Build relationships with key media owners and activation specialists to provide the best opportunities and outcomes for the client.- Mentor and develop the team including KPI setting, progression plans, training, feedback, reviews and other career development opportunities. -
Performance Media PlannerPhd Oct 2015 - Apr 2017London, United Kingdom- Support the Media Manager and Media Group Manager in establishing and maintaining effective client relationships.- Multi-task across a number of projects and clients.- Manage the flow of information to clients at the appropriate level.- Build and maintain client and media owner relationships.- Grasp the internal structure of clients’ media/marketing operations.- Harnesses tools and systems to provide relevant insights and data.- Ensures that account processes are rigorously adhered to with the greatest attention to detail.- Deliver on clients’ needs in an insightful, thoughtful and timely manner through planning and meeting deadlines.- Manage the process from briefing to campaign evaluation.- Use research to identify target audiences and insights that can be developed into a communications strategy.- Manage campaign evaluation, audience profiling and channel planning.- Create, analyze and enhance media plans.- Ensure that all administration associated with a campaign is kept up-to-date and all team members are informed.- Ensures the timely delivery of regular client reports.- Deliver high quality competitor/market-based projects.- Provide details for internal and external contact reports.- Support and contribute to new business opportunities and proposals.- Understand financial processes and internal expectations. -
Digital Media ExecutiveDentsu Aegis Network Jul 2015 - Sep 2015- Work closely with the team and other relevant departments to create clear and cohesive digital media plans.- Work collaboratively with the team on larger campaigns and independently on smaller campaigns.- Manage digital display campaigns in full from briefing and planning through to reporting and presenting final campaign results.- Management of campaign implementation and the reporting process.- Consult on new dynamic creative campaigns for a variety of clients; including planning and implementing, often requiring bespoke solutions and lateral thinking. - Provide creative analysis and recommendations when appropriate to improve media performance.- Proactively deliver against the client’s business goals/objectives and ensure ongoing client satisfaction.- Understand client’s tracking requirements and recommend and implement necessary floodlight tags and pixels. - Prepare media schedules based on agreed media strategy.- Provide support on new business opportunities. -
Digital Media CoordinatorDentsu Aegis Network Jul 2014 - Jul 2015- Assisted with the preparation of campaign reports and campaign analysis. - Worked with the Media Manager to prepare and present materials including media strategies and research documents.- Liaised with media publishers for planning, buying, booking, monitoring and optimisations of campaigns.- Fulfilled administrative tasks on behalf of the team as required. - Developed a strong working knowledge of DoubleClick Campaign Manager, liaising with the traffic team for campaign testing, deployment and changes.- Managed day-to-day administration of campaign activity including resolution of campaign issues.- Developed an excellent knowledge of DoubleClick Studio and the dynamic creative process, managing dynamic creative campaigns for multiple clients.- Compiled accurate weekly campaign reports through Datorama and Microsoft Excel that provided analysis of performance for the online campaigns.
Caitlin Ward Skills
Caitlin Ward Education Details
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Advanced Diploma Graphic Design -
Catholic Ladies College
Frequently Asked Questions about Caitlin Ward
What company does Caitlin Ward work for?
Caitlin Ward works for Country Road Group
What is Caitlin Ward's role at the current company?
Caitlin Ward's current role is Product Owner.
What is Caitlin Ward's email address?
Caitlin Ward's email address is ca****@****ive.com
What is Caitlin Ward's direct phone number?
Caitlin Ward's direct phone number is +4420744*****
What schools did Caitlin Ward attend?
Caitlin Ward attended Victoria University, Catholic Ladies College.
What skills is Caitlin Ward known for?
Caitlin Ward has skills like Adobe Creative Suite, Graphic Design, Digital Media, Online Advertising, Advertising, Digital Marketing, Media Buying, Media Planning, Graphics, Visual Communication.
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Caitlin Ward
Sydney, Nsw2 +614352XXXXX
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