Jess Smith Email & Phone Number

Daytona Beach, Florida, Us

Kannapolis, Nc, Us

Lead and coach the marketing team responsible for social media, digital, content, creative and brand strategy at Stewart-Haas. In addition, I work cross-functionally across the commercial business to support partnership and sales strategy.Since joining Stewart-Haas, our team has developed and produced some incredible work, including the 4EVER retirement campaign for future Hall-of-Fame driver Kevin Harvick, a rebrand for Stewart-Haas, and a revamp of the team's social and content approach that has amassed more than 857M impressions, 23M engagements, and $36M in social value over three years.

Kannapolis, Nc, Us

New York, Ny, Us

Developed and oversaw the New York Rangers’ vision and strategy across the full ecosystem of social media platforms, leading a team of two full-time employees and one intern responsible for the execution of 7,500+ assets/posts throughout the year.In addition to leading the team, a key piece of my role was collaborating with the marketing partnerships team to concept, build, and execute revenue-driving platforms that added value to our partners, our brand, and our fans.

Bronx, New York, Us

Directed the marketing strategy across social, email, and .com, focused on individual ticket sales, revenue opportunities, and tentpole moments. A large portion of my role was focused on digital advertising to drive ticket sales, managing the calendar, creative, and budget across SEM, display, and social. While I was at the Yankees, I implemented a consumer segmentation and messaging strategy for digital advertising to go from "selling tickets" to "selling the experience" and overhauled all digital creative to transform the visual identity.

Baltimore, Maryland, Us

Managed the organic, day-to-day social media strategy and publishing for the Women's and Youth categories at Under Armour. Additionally, I led the go-to-market digital plans for seasonal campaigns and product launches for those categories working closely with the Women's VP of Brand Marketing on those plans.In addition to Women's and Youth, I worked across major brand campaigns for Under Armour to ensure the campaign translated and showed up on social. This included leading one of the largest UGC campaigns for the brand, #RuleYourself. The campaign resulted in 1.5B in reach, 3.8M engagements and 37K UGC submissions.

Atlanta, Georgia, Us

Led the development of the agency's social media capabilities, working across clients from National Car Rental, Marriott, and Direct TV. Additionally, I consulted senior management on social media trends and business opportunities.

Indianapolis, In, Us

Served as the social media lead across NCAA wrestling, softball, and football and assisted in the development of the overall NCAA strategy. While at the NCAA, I fostered some of the most engaged sports communities at the brand, driving growth and passion across platforms.

Indianapolis, In, Us

Atlanta, Georgia, Us

Served as the social media, email, and web manager for the second-largest running organization in the US. While at the Atlanta Track Club, I had the opportunity to take on some large projects, including the organization's website redesign and building out a digital program for their youth running initiative, Kilomer Kids.

Responsible for connecting professional athletes with charitable opportunities. Developed, maintained and managed relationships with Athlete for Hope (AFH) members. Assisted with social media and PR projects.