Warren Eck Email & Phone Number

Responsiblities include working with dealers on sales and marketing plans, developing performance metrics for sales management to utilize in managing and incentivizing salespeople. Developing both attack and defend account startegies, working directly with sales people and sales managers in training and sales force development. Working with our dealer sales management teams to assure they are utilizing CRM properly to help measure and maximize their salespeople's performance as well as their forecast accuracy.Making direct customer calls and assisting in developing and presenting solutions for customer's material handling issues. Participating in presentations with both dealer sales people and national account representatives to win business and create partnerships with our clients. Having a complete understanding of what all of our products and services can do either individually or in concert with one another to help our clients create the most efficient and productive processes for their material flow. Creating and conducting training programs for our salespeople in product, financial merchandising, territory/ account coverage and sales management.One of the most important fuctions is to keep the information flowing from the OEM to the dealers and back to the OEM so that we are all aware of what our various clients needs are and directing our efforts on solving them.

Managed a network of Yale dealers focusing on building relationships with the OEM while at the same time assuring that dealer contract obligations were understood and met.This included reviewing specific performance criteria such as market share, management capabilities, financial performance and strength. Based on these measurements I made recommendations and participated in the decisons as to which dealers would help our company achieve our objectives and which dealers would not. I also evaluated and recommended new dealers to replace underperforming dealers. All of this required a close working relationship with senior management , sales/marketing, legal, accounting management and the overall dealer network.

Responsible for running a joint venture finance company between Yale of NACCO Material Handling Group and GE Capital. Annual revenue of over $350 million in wholesale and retail financing. Created and implemented all sales and marketing strategies and tactics to assure our continued growth as well as meeting or exceeding all financial objectives. Full P&L responsibilities.Responsibilities also included managing and directing all remarketing activities including staffing , sales planning as well as meeting or exceeding all remarketing financial objectives including full P&L responsibility.Responsible for the fleet mananagement division of Yale. This division managed over 30,000 units for various customers under contract on a national basis. Services included call center, tracking all maintenance costs and providing reports as well as oversight on charges, recommendations for fleet sizing, optimal replacement cylce as well as working with National Account sales people in creating and presenting proposals.Responsible for all planning, staffing, financial forecasting and full P&L responsibilities.

Flemington, Nj

A multifaceted job which included overall responsibility for corporate advertising and promtion, sales training, managing and directing all sales and marketing activities of a joint venture leasing and finance company including all asset remarketing activities.Responsible for all advertising and promotional functions. Coordinated and implemented advertising campaigns and trade show pariticipation. Conducted agency reviews and contracted outside ad agencies. Managed the creation of product literature and all sales collateral and promotional pieces.Managing, development and implementation af multi tiered sales training for our national account and dealer sale force both product and sales skill focused.

Ba, Sales And Marketing

Education record