Warren L. Email and Phone Number

99% of fans aren't at sporting events. They're no less committed, but their commitment goes unmarked. No ticket stub, lanyard or event merchandise to cherish. In parallel, rights-holders and athletes can't easily monetize fans they don't know. And $100B of sports sponsorship money is demanding more measurable ROI. It's our mission to fix this. We need new connective tissue. Trace turns unknown fans into known consumers by giving them the recognition they deserve. It gives fans free-to-claim "Traces" - digital memorabilia in the form of generative art, capturing the story of the moment using data from the event. Collecting Traces is the only irrefutable "proof I give a f*ck" and unlocks access to real-time virtual rewards and exclusive merchandise.

I spent two years leading the creative department of a fast-paced, emerging technology startup. At SMS, we offered strategic advice to some of the biggest global brands on how best to utilise blockchain technology and created products, campaigns and experiences that redefined what audience engagement looks like.In late 2023, we launched our first product (Trace), which was aimed at the sports industry. Trace was an incredible success, attracting over 15,000 members in its first four weeks and leading to many conversations with global brands looking to create direct connections with their fans.

When I joined Poke 6 years ago, I helped to bridge the gap between the creative and strategy departments, I then quickly moved to focus solely on creative where I began working on a variety of digital campaigns for the likes of Ted Baker and EE. After a number of successful projects, I lead the award-winning ‘Mission Impeccable’ for Ted Baker, partnering with Google to produce the first audio search retail campaign across 200 stores in the UK and Europe. I was creative lead on the Heineken F1 sponsorship for the entire season, helped to reinvent the cruise ship experience for Virgin, and had fun building an app that let you ‘kill your colleagues’ at work. I have created multiple award-winning interactive experiences for EE and most recently I helped them partner with Niantic to become the official telco partner for Wizards Unite in the UK, a project very close to my heart.

A media company with the ambition to be more creative - Working with a small team within the creative department with the availability of valuable data to inform creative ideas. I worked on campaigns for Umbro, Sony and helped produce an award winning data tool for Kleenex.

An ideas agency dealing in non-traditional brand ideas - Our most successful project was For Coca-Cola during the Football World Cup where we installed massive sculptures of football fans, made from Coke crates, in popular locations across the country. They became such a hit with the public that they were renewed year on year for 6 six years running.

For a year I worked in Cape Town promoting well established brands such as Nike, Adidas, K-Swiss, MTV, Puma and Red Bull under my own company. For Nike, I created a series of 100 hand-made wooden posters and placed them all over the city to promote the Homeless World Cup. I curated a series of Art exhibitions for Red Bull, and a shop window installation for Adidas to promote the release of their latest trainers.

A street culture clothing brand and art gallery - I curated, co-ordinated and advertised 15 Art exhibitions over thirteen months in our self-owned gallery/clothing store. This included the responsibility of all marketing and advertising for each exhibition. During these shows I worked closely with supporting brands on custom Art Exhibitions and Event Promotions e.g. Red Bull, Adidas SA, Nike, K-Swiss to name a few. I also conceptualised, designed and handled full production of 45 unique retail garments over 18 months.