Missy W. Email & Phone Number

Los Angeles, CA, US

London, GB

• LoopMe, the leading outcomes-based advertising platform, closes the loop on digital advertising. We solve attribution in real time, use AI to optimize media delivery and create measurable, incremental uplift against.
• Coordinate with data science team for custom data pullsManage global client relationships, advising on survey development to measure sentiment across a variety of brand verticals. Advise on survey / questionnaire.
• Work cross-functionally with sales, data science, custom analytics, and product teams to support custom research projects to help clients inform their business decisions and strategic initiatives.
• Independently move projects forward in accordance with SLAs, ensuring timely delivery. Proactively provide updates to clients while project managing multiple studies and any ad hoc analyses or reporting required to.
• Create customized, story-driven decks and present research and insights to partners.
• Use primary research, syndicated research, and third-party audience data to support Excel and Powerpoint wrap reports, developing a clear story and recommendations to clients to inform the strategic initiatives.

London, GB

• LoopMe, the leading outcomes-based advertising platform, closes the loop on digital advertising. We solve attribution in real time, use AI to optimize media delivery and create measurable, incremental uplift against.
• Produce brand measurement reporting and analysis
• Support Client Services team with custom campaign reports and data storytelling
• Create campaign performance and brand vertical benchmarks
• Collaborate with Marketing team on market research

Vancouver, Washington, US

• Infinite Red is a premiere React Native design and development agency specializing in mobile apps. My responsibilities included:
• Served as the point of contact for client leads throughout the pre-sales cycle. Worked with client representatives from companies such as Domino’s Pizza, UC Berkeley, Zoom, GasBuddy, and SeedFi.
• Forecasted sales to measure against KPIs for weekly qualified leads, allowing for Infinite Red to grow the team by 30% in 2021 to meet market demand.
• Oversaw the sales cycle, including coordination, preparation, and execution of sales proposals. Presented a clear understanding of client expectations to the proposal team.
• Ensured that opportunities were recorded in CRM. Tracked and maintained data integrity in CRM. Provided weekly sales reports to the entire company.
• Provided reporting and analysis of sales/marketing metrics to C-level executives through weekly and monthly reports. Presented KPIs from Google Analytics in an easily digestible format.

RENO, NV, US

• Breadware is an IoT (Internet of Things) product development company turned IoT development marketplace platform. I worked at Breadware during this shift and during its seed funded stages before it was acquired by.
• Responsible for creating, implementing, and maintaining social media marketing campaigns.
• Worked with VP of Sales to prioritize sales opportunities and ensure timely lead qualification. Maintained opportunities in Salesforce CRM.
• Prepared marketing reports by collecting, analyzing, and summarizing sales and marketing data.
• Worked with Marketing Manager in lead research and generation.
• Worked on marketing and social media campaigns.

Reno, NV, US

• Using a strategic plan, implement strategies to target inconsistent referral sources & increase referral rates. Use KPI's to evaluate the progress of referral strategies. Increased referrals by 33% in Q1 of 2018 as.
• Manage social media channels: website, Facebook, Twitter, LinkedIn. Produce all content & craft social campaigns for awareness months.
• Manage social channels such as Facebook, Twitter, Instagram, and LinkedIn: Secured one of the physicians as the silver medalist in the "Best of Reno" 2017 contest through social media marketing.
• Update website content as needed & use keywords for Search Engine Optimization. Copywrite all content, choose photos and verify quality across all devices. Integrate industry trends into content. Collaborating with a.
• Design/distribute all branding & communication materials e.g. press releases, flyers, brochures etc.

Reno, Nevada, US

• Wrote 13 published blogs on events and attractions in Reno/Tahoe. Copy wrote and curated all content for blogs. Used link-building to increase search engine optimization.
• Updated the Reno Tahoe website using WebGen content management system.
• Assisted in managing an engaging online presence by monitoring the social media accounts of Reno Tahoe including Facebook, Instagram, Twitter and Trip Advisor. Interacted with followers of accounts, adhering to brand.

Reno, NV, US

• Helped cultivate funding and partnership opportunities using a strategic plan. Copy-edited grant applications and tracked progress on funded projects.
• Supported special event coordination of five special events.
• Drafted stakeholder e-newsletters, acknowledgement letters and blog entries in coordination with Marketing Director.
• Called on 30 community organizations to promote Museum Overnight Program.