Colby Watson Email & Phone Number

Solution-oriented and customer-centered Business Architecture and Strategy professional. Leads teams focused on integration and CRM ecosystem projects. Provides strategic direction through CRM architecture, business process analysis, value propositions, and risk management planning. Relationship liaison between the Business and IT has been key in working across business capabilities. CRM Business Architecture: - Determine business value for proposed features, risk mitigation plans, and strategic direction for improved operational efficiencies and enhanced user experience.- Define KPIs and establish visualization dashboards and business process diagrams. - Set expectations, deliver, and promote the value of IT to their business partners.- Demonstrated expertise in data and technology including, SAP ERP Ecosystem(MDG, S/4 Hana), Veeva CRM, Sales Force Service Cloud, Data Warehouses, and Alteryx.- Developed CRM Roadmap.Data Architecture:- Create strategic data requirements aligned to business needs and IT capabilities. - Developed application-specific logical data models for CRM systems. - Participate in data cleansing, migration, and analysis.Integration Project Lead - Business owner of integrations in the CX ecosystem centered around CRM. - Ownership of US business processes, integrations, and data lineage architecture throughout the ecosystem. - Lead integration migration activities for the business to a single SAP ERP/MDG solution and all downstream systems. - Participated in data mapping, integration evaluation, and data flow analysis.

Listed skills include Customer Relationship Management, Application Development, Microsoft Dynamics Crm, Technical Leadership, and 46 others.

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  Georgia State University

  Computer And Information Systems Security/Information Assurance