Waylen Miki Email & Phone Number

Toronto, Ontario, Canada

Working with the Information and Technology department to support CN's Innovation Engine initiative. Building insightful content to promote new and innovative emerging technologies and processes throughout the organization. As well, supporting internal communication initiatives with creative marketing solutions including graphic and motion graphic design elements such as email banners, HTML email design, animated explainer videos, video case studies, and much more.

Toronto, Ontario, Canada

Creating thought-leadership content in the Learning and Development industry to drive organic traffic including: blog posts, landing pages, white papers, video case studies, client stories, and more. Basic video editing and motion graphic design for events and public-facing marketing.

Toronto, Canada Area

B2B content for Learning and Development industry, with a focus on emerging technologies (VR, AR, AI). Creating content for articles, ebooks, landing pages, award submissions, and social media. As well, sales enablement pieces (solutions sheets, pricing docs). Paid advertising, landing pages, and banner ads.

Toronto, Canada Area

Primarily, I'm focusing on bottom-of-the-funnel content to drive Account Based Marketing campaigns and increase pipeline velocity. These include customized pieces to fulfill sales deck requirements, or gathering requested data for customer pitches. I ensure that all content across the company channels and teams aligns with overall company brand and business objectives. I report to the VP of Growth and support the sales, customer success, and marketing teams. It's a startup, so I wear many hats. But my general duties and responsibilities include:- Developing overall, data-informed content strategy/thematic calendar/content deck- Writing for website, blog, sales enablement and business development pieces- Managing the content calendar and setting and meeting deadlines- Rallying support for internal content creators- Monitoring and reporting on social media channels- Designing scalable content processes for ABM- Graphic design work for social ads, marketing pieces, and sales decks- Video and animation (script writing and project management)- Managing 3rd party content providers- Using tools like: Adobe CS, HubSpot CRM, Atlassian/Confluence/Jira, Google enterprise tools

Toronto, Canada Area

At D2L I work with marketing directors, the PR team, product managers, creative team, and sales teams to build an effective content calendar around an Account Based Marketing strategy. Then, report upon success and engagement data. As a content creator and strategist, here are a few of the things I've been up to:-Work internally and with industry influences to create: Blogs, whitepapers, case studies, scripts for video and animation, and all that fun stuff-Analytic content analysis to write personalized and optimized content to specific personas-Launch of effective inbound and outbound campaigns (email, print, and social media)-Develop content strategy and align with sales strategy and with 3rd party content vendors and public relations groups-Develop website customer journey to tell brand story while driving lead conversion-Created and executed upon new content ideas like client roundtable discussions, podcasts, video one-on-one chats-Support events teams to provide print and digital advertising and promotional material-Content for account based marketing strategy: direct mail campaigns and long-term nurture drip campaigns-Content analysis to identify high-performing pieces that align to multiple stages in the marketing funnel (TOFU, MOFU, BOFU)-Driving engagement with ABM content to funnel leads effectively towards MQL and SAL-Worked closely with clients to develop co-branded content (blog posts, webinars, whitepapers, etc.)-Client site visits and work alongside client success managers to develop meaningful stories-Content creation for sales material: RFPs, one-sheets, product release notes and videos

Toronto, Canada Area

Contract position to help build the new website.As well, managing and maintaining the GroupeX marketing presence, print and digital, while establishing the company's unique brand story. Helped to establish new website design and concept in order to grow traffic and leverage high-value content, including whitepapers, blog posts, webinars and customer videos.-Digital campaign creation, design and execution-Created unique email banners, dynamic HTML content and GIFs for campaigns-Ensuring best SEO practices across all channels-Analytics of digital campaigns and website-Social media maintenance and governance-Growing SEO with best practices back linking plan-Building thought leadership content with partners-Established internal communication system in order to promote company and content-Designed and created content for marketing collateral (brochures, postcards)-Created motion graphic videos for internal and external viewing-Script and video editing of client testimonial videos-Graphic design of written whitepapers, testimonials, newsletters, social video ads

Toronto

Lead content marketing specialist, providing and managing content across digital, print and video platforms.-Writing SEO-friendly blogs, whitepapers, ebooks, guest blogging for back links-Managing and reporting upon lead nurturing campaigns-Managing content contributors, guest bloggers, internal employees-Developing brand story across all channels (website, social, advertising)-Supporting sales team for RFPs, solution sheets, customized sales videos-Spearheading video marketing initiative, including: video and animation creation, script and voice overs for both internal and public-facing projects-Writing and creating animated product videos for website-Producing on-site client video documentaries (coordinating film companies, edits and shooting)-Creating internal marketing material: videos, contests, company-wide activities-Producer and host of quarterly industry webinars

Toronto

Developing in-house campaign using Inbound Marketing techniques for B2C and B2B clients. This includes:• Developing and executing digital campaigns for clients• Copy deck building and maintaining for client campaigns• Proofreading and editing of all B2B marketing communications• Email & CRM lead nurturing management for B2C strategy• Brand maintenance through online social media channels• EBook and whitepaper content editing, writing and production• Researching through internal and client meetings• B2B Copywriting and design of print materials and direct mail campaigns• Contributing blogs to ColdAd about Inbound Marketing tactics• Managing / proofreading / editing writers’ content• Research for continually updating keyword list• Monitoring social media and digital portals using: HootSuite, HubSpot & Google Analytics

Toronto

• Creating SEO content based upon keyword research• Designing eBlasts and Direct Digital Marketing materials• Editing and development of client landing pages• Social media updates and posts done monthly• Independent research and analysis of various niche markets• Specialist in B2C creative and engaging monthly content requirements

Toronto

• Creating SEO-friendly blog posts on demand• Writing across many diverse markets in Canada, the US and Australia• Research and analysis of international niche markets

Toronto

• Co-created the children's musical "Vampire Campfire"• Led workshops in improvisation• Ran sound effects and played piano for Mainstage shows• Collaborated with students for Training Centre Showcases• Reported to Director and Artistic Director• Co-produced Improv Comedy Shows independently with SC

Advertising/Copywriting Program

Certificate, Creative Writing

Bachelor Of Arts Degree, Honours, English Literature