Managing Breeder & Shelter Business Unit in Royal Canin Malaysia, focusing on developing the right strategy and perfect execution through sales team for the business growth, especially on market penetration and breeders' recommendations to pet owners. Work closely with Retail and Veterinary Business units and brand team to build seamless user experience for the brand users.

To support the growth and awareness of ROYAL CANIN brand in SEA Cluster (Thailand, Philippines, Indonesia & Malaysia) amongst DOG Breeders/Kennels, accountable for the development and drive of PRO strategic marketing plan and championing puppy recruitment program to build sustainable cat & dog breeding business across SEA marketsKey functions: 1. Effectively plan and execute promotion plan that bring best value for Breeders and Royal Canin,aligning with brand portfolio strategies and Promotion Golden rules.2. Ensure all activation plan implemented accordingly with appropriate measurement to determine the impact on NSV, Cost Ratio, and ROI. Including pre and post evaluation on all major activities for achievement of objectives with mutually beneficial solutions/relationship by customer strategies and goals.3. Propose appropriate targets for key drivers such as coverage, penetration, price, promotions, byarea/customers.4. Lead and accelerate Puppy & Kitten Recruitment by increasing the active participation of the breeders in the program and meet the targeted conversion rate of Pet Owner’s 1st Royal Canin purchase4. Effectively work with external parties to ensure the objectives are achieved in timely manner5. Effectively and efficiently manage marketing budget given to ensure objectives are achieved in timely manner6. Understand and monitor key competitor’s activities (product development, pricing, distribution,merchandising, and promotion activities), provide feedbacks and alternative solutions7. Driving Proactive campaign and education activations for Breeders, with Scientific Communication and Sales Team8. Develop strong ambassador partnership with Associations, to increase education reach andgeographical coverage alongside with sales team

Implement global brand communication and marketing strategy locally & enhance the brand awareness across all business channelsDesign and implement the annual marketing and merchandising plan to deliver topline, profitable growth & penetrationsMonitor marketing campaign execution & sales activation New product launching planning and executionSupport the Sales & Marketing Manager on decisions regarding client and consumer pricingSupport Sales & Marketing Manager on decisions in sales team sales target settingWork closely with Sales operation Manager on providing periodic sales forecastDevelop strong ambassador relationships with cross-channel Key Accounts through marketing and merchandising supportSales team motivation to build effective team Select, develop and lead relations with PR agencies, AD agencies and promotional agenciesand other key suppliersWork closely with Scientific Communication manager and Sales and Marketing managerson educating all internal and external stakeholders (product and brand trainingsBudget Management Event management Sponsorship organization Design and implement Recruitment Program

1. BUILD STRATEGY AND MEASURE- Build strong merchandising strategy for company Brand to gain increased field visibility & awareness, to improve numeric distribution of products, and to clarify the company's offer in shelves.- Develop & implement merchandising plans to assist marketing and promotion of products at their client locations.- Contribute to the advertising, marketing and sales efforts of a retail location by designing, developing and taking charge of the visual look of the store and its merchandise.- Responsible to manage budget for merchandising execution.2. TRAIN THE STAKEHOLDERS- Train sales force and customers about merchandising and Royal Canin Merchandising principles and rules.- Create merchandising educational material for in-store training3. PROVIDE MATERIAL- Create a set of schematic diagrams called planograms to support our salesforce.- Together with salesforce, help create shop-in-shop concepts within our clients’ stores.- Negotiate with local vendors to ensure cost efficiencies without compromising on thequality of output.- Merchandise inventory management 4. EVENT MANAGEMENT - To work with creative agencies on developing booth structures for events - Closely work with event contractor on the fabrication of booth structures, timely setup and uninstallation.

- Transfer Royal Canin Veterinarian Diet & Nutrition knowledge with Education plan to recruit users through trade partner. - Develop sustained collaborative relationship with customer (Veterinarian doctors) through identifying business opportunities via increase product distribution.- Develop business plan to accelerate sales growth and deliver KPI which contributes to overall growth of the Company.

Main Responsibilities: 1. Business/ Markets: Drive and initiate development of new business opportunities and references, especially Molecular Diagnostics (MDx) customer segment2. Increase number of strategic partnership with existing customers (Laboratories, Clinicians, Researchers) as well as Pharmaceutical Companies.3. Sales revenue/ Budgets: To meet / exceed sales targets, by actively selling to end users. To support all sales representatives with developing tailor-made strategic plan, seminars and roadshows, product training and direct negotiation with key decision makers. 4. Planning and Forecasting: To be accountable for overall MDx business achievement. 5. Customer Focus: Develop and maintain relationship with key customers and references. 6. Communication: To organize meeting/ any form of communication channels to ensure effective communication across different working departments and business units.

- Leading point-of care cardiac Team- Sales role at central (Klang valley& Kuala Lumpur) region, Marketing and Product Support roles for outstation. - Developed marketing plan for focused products of the year, encompassing exploring the new opportunities, competitors' business conversion to maintaining existing businesses. - Analyzed competitions and formulated sales counter-arguments.- Product Presentations (CME) for customers - Organized workshops and actively participated in local exhibitions for product marketing purpose eg. congresses or scientific meetings held by APSC, NHAM, OGSM, MACB, MIMLS as well as Roche Women Health Symposium, Roche User Meet. - Identified, built and maintained strong relationship with key opinion leaders (clinical specialists, research doctors and experienced laboratory personnels.- Managed new product launch from developing selling aids (product brochures, sell sheets and pocket short guide) to organizing workshops, exhibition, exploring potential sites to giving product presentation and involving in customers' projects on the new products. - Inventory management- Product training for sales teamI had moved within the marketing team from one product line to another as shown below, 2010 March- 2011 Jan: Clinical Chemistry, Blood gases, Electrolytes and Urinalysis2011 Feb- 2012 December: Oncology, Endocrinology, Anemia, Infectious Diseases and Critical Care2013 Jan- 2013 Aug: Cardiac Markers and Women Health Solutions2013 Sep- Recent: Point Of Care Cardiac and Coagulation Team (Leader)

- Performed phlebotomy/ blood sampling for patients and blood donors.- Assisted healthcare professionals in making disease diagnosis from assaying the patients samples in various diagnostic equipments ( hematology, microbiology, immunoassay and biochemistry testing). - Performed cross-matching for blood bag issuing purpose. - Performed maintenance jobs of all the diagnostic instruments in the laboratory. - Quality Control management on each assay.

- Performed diagnostics testings using different automated analyzers e.g. HIV and Hepatitis screening. - Performed maintenance jobs of various diagnostics instruments in the department.