Wayne N. Email & Phone Number

8521 Leesburg Pike Ste 260, Vienna Va 22182

8521 Leesburg Pike, Vienna Va 22182

• Responsible for all client communication• Ensures quality, standards and client expectations are met• Aware and in pursuit of opportunities for account growth and new business• Understanding of company capabilities and service, and effectively communicates all offerings to the customers.Perform duties associated with marketing and sales training• Duties will include making sales field visits, assisting in the implementation of sales training, and customer education• Attend and participate in sales meetings, conference calls, training programs, and conventions as directed.

Falls Church, Va

● Propose, create, and manage digital marketing campaigns for multiple programs that range from outreach to direct sales by coordinating with creative agencies while managing resources within a proposed timeline.● Client Acquisition Program at DMV Law Center & Associate, increased qualified client intake by 50% using SEM/SEO pair with social marketing● Immigration Program at DMV Law Center & Associate, increased international client by 30% using geography and language targeting on Google, Yahoo, and Facebook● Reduce unqualified lead by 25% at DMV Law Center & Associate ● Designed and rolled out B2C print and digital marketing collateral for major projects including personal injuries, immigration, criminal, Bankruptcy, and many more.● Edited and updated brand guidelines, brand standard copy and various guides for DMV Law Center and Associates brand.● Effectively manages agencies, vendor relationships in creative concepts, meeting deadlines and brand budgets efficiently.● Optimized client websites to improve ranking, drive traffic, and increase awareness by using SEO optimization tool.● Analyzes web and survey data to determine landing page tests and works closely with T&O team to indicate which tests need to be set up.● Retargeted potential clients using email marketing campaigns

Washington D.C. Metro Area

● Manage media agency to develop strategies for online advertising holiday campaign and disaster fundraising.● Exceeded financial fiscal year goals back-to-back ($8MM donation raised, doubled the fundraising goal for the PPC program in FY12)● Awards for Marketing Accomplishment of the Year and Excel Fundraising Contribution● Create and manage online advertising campaigns for Preparedness Health and Safety Services.● Built strategic campaigns, becoming most profitable PHSS channel (adding 21% to overall course signups at a lowest cost of $20 each compared to other paid programs).● Managed media agency to measure paid search campaigns related to fundraising and performs analysis to evaluate new channels while maintaining program efficiency (below $0.20 CTRD). ● Work with internal team to measure test results to determine if new permanent landing pages are required and if it necessitates a permanent change to RCO. Works with T&O team to communicate necessary changes and any required releases.

San Francisco Bay Area

● Communicate and analyze data collection from campaign tests while optimizing Ad Text, keywords, and bids to maximize client profit meanwhile staying within (Monster.com) client’s fluctuating monthly budget, CPA, and ad regulations.● Manage, analyze, and optimize a diverse range of digital and traditional clients such as Posit Science, 20/20 Vision, ACTS, Silverado Homes, Silverado Senior Living, and Stewart. ● Create and manage paid search campaigns for various clients like Sandman Hotel and Gutter Helmet.

San Francisco Bay Area

● Support and manage clients such as Covad Telecom, Webster Bank, and JWT outsource support. ● Improved Covad overall performance by roughly 15% CPA decreased and 10% volume increased ● Covad Client research on keyword terms that reduced nearly 10% of the overall account expenses.