Wayne Smart Email and Phone Number
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Sales Professional with extensive experience in analyzing data, obtaining new package placements and uncovering insights and opportunities. Background working for a Fortune 500 company and world’s largest brewer of malt beverages. Unique skill in building strong customer relationships. Other relevant skills include:• Excel, PowerPoint, Word • Problem solving• Pricing strategies • Self-starter• Follow Up/communication • Planning and organization
Wells Fargo
View- Website:
- wellsfargo.com
- Employees:
- 205138
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Client Service Manager Of Global Treasury ManagementWells FargoDraper, Ut, Us -
Insights & Analysis Manager And Category Space PlanningSwire Coca-Cola, Usa Dec 2017 - Jun 2022Managed space for Large and Convenient Stores. Using data to design coolers to optimize space for the retailer. Increasing availability, visibility and shelf inventory to the consumer. Developing product assortment optimization, merchandising standards and analyzing profitability for the retailer and the supplier. -
Manager Of Retail Sales And Category ManagementAnheuser-Busch Inbev 2012 - 2017Salt Lake CityCategory Advisor for the Beer Category for five Kroger retail divisions, which are two of the top four divisions in the country. Performed post ad analysis on Kroger’s weekly advertisements. Examined each ad package and compared the sales data to the prior year. Oversaw price adjustments, price point strategies and price elasticity. Managed package selection based on Kroger’s and ROM (Rest of Market) sales trends. Evaluated the competition’s ad results and measured them against Kroger’s results and made recommendations based on findings. • Achieved total beer sales over $490 million with an increase of 5.3% from prior year.• Created a Best Practice template for measuring ad results that is used today for every Kroger Retail Division.• Proposed changes to ad package selection strategies, which would improve market distribution by 50%.• Changed the beer segments of the ad buckets targeting different consumers, which increased sales to a wider range of customers.• Analyzed retailer sales and performance information from Market6, IRI and Feature Vision that provided recommendations that grew sales as follows:o Fry’s Total Beer Category dollars up 7.6%.o Smiths Total Beer dollars up 5.2%.o Nashville +5.2%, Louisville +3.5% and Kroger Central +2.4%. • Ensured retailers and AB prices were competitive in the markets for both Ad pricing and Base pricing.• Made price recommendations that increase margins for the retailer. • Facilitated the sell in of corporate marketing plans to Fry’s and Smiths local Beer Category Planners. • Managed the successful implementation of AB’s marketing plans by continued monitoring and tracking of wholesaler’s execution and sales results. -
Category Space ManagerAnheuser-Busch Inbev 2003 - 2011Greater Salt Lake City AreaAnalyzed retailer and market sales data to develop schematics and product assortment recommendations. Coordinated with wholesalers and Key Account Managers on Shelf Space and Product placement strategies. Developed store reset schedules and supervised the implementation of the resets. Utilized JDA Space Planning, Apollo and dunn humby (84.51°). Worked with Large and Small format retailers and wholesalers in Utah, Idaho, Colorado, Nevada, Arizona, New Mexico, Wyoming and Montana. • Grew Anheuser-Busch space percent by 1.8% during a flat sales period in Smiths Foods with 48.7% of the beer cooler. Sold in new package placements and increased current package distribution. • Convinced Kroger General Office to keep Bud Light in the number one Premium Beer cooler position in Smiths stores while Miller or Coors dominated this position at other locations throughout the United States. -
District Market ManagerAnheuser-Busch 1999 - 2002Eastern Washington And IdahoPerformed Wholesaler Equity Agreement Assessments and made recommendations to direct wholesalers for compliance. Collaborated with wholesalers to implement and enhance Impact Selling program and on pricing strategies. Developed and coordinated the Matrix Marketing Plans. Manage and administrated a CAP budget.
Wayne Smart Skills
Wayne Smart Education Details
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Business
Frequently Asked Questions about Wayne Smart
What company does Wayne Smart work for?
Wayne Smart works for Wells Fargo
What is Wayne Smart's role at the current company?
Wayne Smart's current role is Client Service Manager of Global Treasury Management.
What is Wayne Smart's email address?
Wayne Smart's email address is ws****@****ecc.com
What is Wayne Smart's direct phone number?
Wayne Smart's direct phone number is +131457*****
What schools did Wayne Smart attend?
Wayne Smart attended University Of Northern Colorado.
What skills is Wayne Smart known for?
Wayne Smart has skills like Grocery, Direct Store Delivery, Trade Marketing, Shopper Marketing, Consumer Products, Nielsen, Iri, Categorization, Beer, Beverage Industry, National Accounts.
Who are Wayne Smart's colleagues?
Wayne Smart's colleagues are Asya Brandt, Jose Patrick Manio, Mariel Mejia, Monica Baker, John Fortner, Yongping (Selina) Iwanicki, Cfa, Ryan Miles.
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