Wayne Smart

Wayne Smart Email and Phone Number

Client Service Manager of Global Treasury Management @ Wells Fargo
Draper, UT, US
Wayne Smart's Location
Draper, Utah, United States, United States
Wayne Smart's Contact Details

Wayne Smart personal email

n/a

Wayne Smart phone numbers

About Wayne Smart

Sales Professional with extensive experience in analyzing data, obtaining new package placements and uncovering insights and opportunities. Background working for a Fortune 500 company and world’s largest brewer of malt beverages. Unique skill in building strong customer relationships. Other relevant skills include:• Excel, PowerPoint, Word • Problem solving• Pricing strategies • Self-starter• Follow Up/communication • Planning and organization

Wayne Smart's Current Company Details
Wells Fargo

Wells Fargo

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Client Service Manager of Global Treasury Management
Draper, UT, US
Website:
wellsfargo.com
Employees:
205138
Wayne Smart Work Experience Details
  • Wells Fargo
    Client Service Manager Of Global Treasury Management
    Wells Fargo
    Draper, Ut, Us
  • Swire Coca-Cola, Usa
    Insights & Analysis Manager And Category Space Planning
    Swire Coca-Cola, Usa Dec 2017 - Jun 2022
    Managed space for Large and Convenient Stores. Using data to design coolers to optimize space for the retailer. Increasing availability, visibility and shelf inventory to the consumer. Developing product assortment optimization, merchandising standards and analyzing profitability for the retailer and the supplier.
  • Anheuser-Busch Inbev
    Manager Of Retail Sales And Category Management
    Anheuser-Busch Inbev 2012 - 2017
    Salt Lake City
    Category Advisor for the Beer Category for five Kroger retail divisions, which are two of the top four divisions in the country. Performed post ad analysis on Kroger’s weekly advertisements. Examined each ad package and compared the sales data to the prior year. Oversaw price adjustments, price point strategies and price elasticity. Managed package selection based on Kroger’s and ROM (Rest of Market) sales trends. Evaluated the competition’s ad results and measured them against Kroger’s results and made recommendations based on findings. • Achieved total beer sales over $490 million with an increase of 5.3% from prior year.• Created a Best Practice template for measuring ad results that is used today for every Kroger Retail Division.• Proposed changes to ad package selection strategies, which would improve market distribution by 50%.• Changed the beer segments of the ad buckets targeting different consumers, which increased sales to a wider range of customers.• Analyzed retailer sales and performance information from Market6, IRI and Feature Vision that provided recommendations that grew sales as follows:o Fry’s Total Beer Category dollars up 7.6%.o Smiths Total Beer dollars up 5.2%.o Nashville +5.2%, Louisville +3.5% and Kroger Central +2.4%. • Ensured retailers and AB prices were competitive in the markets for both Ad pricing and Base pricing.• Made price recommendations that increase margins for the retailer. • Facilitated the sell in of corporate marketing plans to Fry’s and Smiths local Beer Category Planners. • Managed the successful implementation of AB’s marketing plans by continued monitoring and tracking of wholesaler’s execution and sales results.
  • Anheuser-Busch Inbev
    Category Space Manager
    Anheuser-Busch Inbev 2003 - 2011
    Greater Salt Lake City Area
    Analyzed retailer and market sales data to develop schematics and product assortment recommendations. Coordinated with wholesalers and Key Account Managers on Shelf Space and Product placement strategies. Developed store reset schedules and supervised the implementation of the resets. Utilized JDA Space Planning, Apollo and dunn humby (84.51°). Worked with Large and Small format retailers and wholesalers in Utah, Idaho, Colorado, Nevada, Arizona, New Mexico, Wyoming and Montana. • Grew Anheuser-Busch space percent by 1.8% during a flat sales period in Smiths Foods with 48.7% of the beer cooler. Sold in new package placements and increased current package distribution. • Convinced Kroger General Office to keep Bud Light in the number one Premium Beer cooler position in Smiths stores while Miller or Coors dominated this position at other locations throughout the United States.
  • Anheuser-Busch
    District Market Manager
    Anheuser-Busch 1999 - 2002
    Eastern Washington And Idaho
    Performed Wholesaler Equity Agreement Assessments and made recommendations to direct wholesalers for compliance. Collaborated with wholesalers to implement and enhance Impact Selling program and on pricing strategies. Developed and coordinated the Matrix Marketing Plans. Manage and administrated a CAP budget.

Wayne Smart Skills

Grocery Direct Store Delivery Trade Marketing Shopper Marketing Consumer Products Nielsen Iri Categorization Beer Beverage Industry National Accounts

Wayne Smart Education Details

Frequently Asked Questions about Wayne Smart

What company does Wayne Smart work for?

Wayne Smart works for Wells Fargo

What is Wayne Smart's role at the current company?

Wayne Smart's current role is Client Service Manager of Global Treasury Management.

What is Wayne Smart's email address?

Wayne Smart's email address is ws****@****ecc.com

What is Wayne Smart's direct phone number?

Wayne Smart's direct phone number is +131457*****

What schools did Wayne Smart attend?

Wayne Smart attended University Of Northern Colorado.

What skills is Wayne Smart known for?

Wayne Smart has skills like Grocery, Direct Store Delivery, Trade Marketing, Shopper Marketing, Consumer Products, Nielsen, Iri, Categorization, Beer, Beverage Industry, National Accounts.

Who are Wayne Smart's colleagues?

Wayne Smart's colleagues are Asya Brandt, Jose Patrick Manio, Mariel Mejia, Monica Baker, John Fortner, Yongping (Selina) Iwanicki, Cfa, Ryan Miles.

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