Wayne Trudeau Email & Phone Number

United States

Responsible for all sales, marketing and brand initiatives for the organization.

Greater Boston Area

As Chief Sales Officer, I’m responsible for sales strategy and execution across all properties, ensuring that the voice of the customer is reflected in our decisions, a continuous flow of relevant information and data is available across the organization to inform strategy, marketing and site-based customer experiences and to share expertise in omni-media communications that promote our brand and support business development.

Colorado & New Hampshire

I founded this consulting practice focusing on luxury resort clientele. Delivered real estate and club membership sales and marketing strategies, comprehensive operations management, and amenity and event programming solutions. Significantly strengthened multiple resorts and clubs in terms of member growth, real estate sales, service standards, and fiscal management.

Todos Santos, California Baja Sur

Tres Santos - Focused on sustainability, wellness and collaboration in the culturally rich, historical coastal village of Todos Santos in Baja California Sur. Expertly directed and managed all sales, marketing and PR strategy towards the attainment of project goals and objectives for this $200 million master planned community with two hotels, CSU University, three restaurants, beach club, organic farm & market, two commercial villages and supporting residential products. Applied dynamic… Show more Tres Santos - Focused on sustainability, wellness and collaboration in the culturally rich, historical coastal village of Todos Santos in Baja California Sur. Expertly directed and managed all sales, marketing and PR strategy towards the attainment of project goals and objectives for this $200 million master planned community with two hotels, CSU University, three restaurants, beach club, organic farm & market, two commercial villages and supporting residential products. Applied dynamic leadership skills in building and supervising effective in-house marketing and sales teams and managing multiple external consultants. Show less

Managed branch performance and increased office production year over year (20% growth).Created and executed company business plan and developed sales and expense operations budget.Responsible for all marketing initiatives including database development, direct mail, client loyalty programs, display advertising, radio, TV, video, events and social media.Recruited, trained and mentored sales associates and provided sound leadership in accordance with company policy… Show more Managed branch performance and increased office production year over year (20% growth).Created and executed company business plan and developed sales and expense operations budget.Responsible for all marketing initiatives including database development, direct mail, client loyalty programs, display advertising, radio, TV, video, events and social media.Recruited, trained and mentored sales associates and provided sound leadership in accordance with company policy, procedures and best practices. Show less

Edwards, Colorado

Directed strategy development and oversaw marketing and sales results for resorts and projects managed, which included Granby Ranch in Granby, CO; Edgemont in Steamboat Springs, CO; Sugarbush Resort, Warren, VT; Ski Times Square in Steamboat Springs, CO. Assisted with product design & development (unit mix, size, FF&E, amenities, etc.), product pricing and roll-out timing, and club membership documents.

Crested Butte, Co

Executive strategist to Crested Butte, Sunapee and Okemo real estate marketing and sales divisions. Created and managed independently functioning marketing and sales teams for the three separate resorts and various product offerings (land, condominiums, signatures residences, fractional and full membership program). Developed Office Policy and Procedure Manual and provided active and open mentorship to marketing, sales, and operations team members.

Breckenridge, Co

Led fractional project startup, held $7 million P&L responsibility, managed product development, market analysis, pricing, budgeting and strategy while also managing the daily operation of the sales process: sales floor, sales pathing, tour flow, staff scheduling, lead rotation, meetings and training, OPC (off property contacts) and customer generation programs, incentive program roll-out, customer database maintenance and reporting, contract execution and closings.

Breckenridge, Co

Built a successful real estate firm which brokered the sale of $56 million in commercial/retail and residential transactions. Recruited, trained and mentored broker associates to effectively achieve performance targets.

Keystone, Co

Developed and directed the commercial division of this $500 million master-planned resort community which included P&L responsibility, design, construction, retail mix strategy, marketing, leasing and property management.

Executive Program, Mastering Sales

Bachelor'S Degree, Economics