Results-oriented Business Development and Sales professional with 15+ years of experience in the implementation of cutting-edge marketing solutions drive bottom-line profits. Adept at million-dollar portfolio management and execution of strategic marketing initiatives. Strong background in consumer insights deployment and digital transformation with proven success in establishing market presence and differentiation. Substantial expertise in high-performance team management. Academically founded in Business Administration and Marketing with core competencies in:Strategic Brand Management B2B Sales Increased Employee Satisfaction by 75%Product Development Client Engagement Boosted Web Traffic by 60%Digital Marketing Process Improvements Improved Client RetentionGrowth Strategy Initiatives Market Research and Analysis SEO/SEM
Myway Ventures Llc
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Business Development ManagerMyway Ventures Llc Sep 2012 - PresentManagerial position concentrated on business development and sales to ensure company growth. Executed budgets, market research, product development, and sales. Supervised team of 5 and delivered a 75% increase in employee satisfaction.• Manage an annual budget of $350K and a portfolio valued $16.5M portfolio.• Handle 60+ clients in total with the contractual value from $75K to $350K.• Increased client base by 17% in 2018 and client dollar spend by an average of 10%.• Achieved 110% ROI and 1.2K impressions out 3K through marketing campaign execution utilizing Facebook, Google, and SalesForce.• Grew new sales results by 27% through the implementation of a sales turnaround strategy based on comprehensive competitive landscape analysis.• Ensure effective market segmentation and client targeting process through new brand awareness creation.• Initiate Green Life which resulted in 60% of customers going paperless and eco-aware.
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Business Development LeadInter-Tech Communications Inc Dec 2008 - Sep 2012Greensboro/Winston-Salem, North Carolina AreaManagerial role focused on ensuring brand continuity and expansion through the delivery of top-notch client service. Emerged when Go Risk-Free, Inc. was taken over by Inter-Tech Communications, Inc.• Mentored, coached and managed a high-performing team of 12 employees.• Increased sales revenue by 45% through implementation of re-branding solutions and marketing strategies for existing clients.• Developed new business in existing markets and opened four new regions worth $4.5M in total.• Achieved $200K in sales within four months through new product category launch.
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Sales And Marketing ConsultantGo Risk Free, Inc. Dec 2006 - Nov 2008Greensboro/Winston-Salem, North Carolina AreaConsulting function oriented towards the implementation of strategic marketing initiatives to ensure enhancement of company’s and clients sales results. Achieved a client retention rate of over 95%.• Exceeded sales goals by 15% annually and ensured $1.25M+ in revenues.• Brought in 85 new clients and increased revenue by $350K through new digital marketing techniques and strategies implementation.• Ensured 190% ROI through SEO and Pay per Click endeavors.• Liaised with clients on product enhancements and execution of strategic marketing directives. -
Small Business ConsultantDun & Bradstreet Dec 2003 - Dec 2006Greensboro/Winston-Salem, North Carolina AreaConsulting role focused on translation of customers’ requirements into specific results. Improved client retention and exceeded sales targets.• Managed portfolio valued $2.4M.• Surpassed marketing goals by 15% to 26% through the development of a lucrative relationship with clients.• Increased retention rate by 14% to 76% and brought on new clients through the creation of value-added marketing products.• Improved customer engagement and conversion for clients through various marketing platforms.
Wayne West Skills
Wayne West Education Details
Frequently Asked Questions about Wayne West
What company does Wayne West work for?
Wayne West works for Myway Ventures Llc
What is Wayne West's role at the current company?
Wayne West's current role is Business Development Manager.
What schools did Wayne West attend?
Wayne West attended Kentucky Christian University.
What skills is Wayne West known for?
Wayne West has skills like Management, Business Development, Leadership, Marketing, Marketing Strategy, Sales, Strategic Planning, Sales Management, Business Strategy, Branding, Seo/sem, Account Management.
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Wayne West
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Wayne West
Accomplished Director Of Manufacturing | Expert In Advanced Manufacturing Technologies And Lean Principles | Proficient In Autocad & InventorRonkonkoma, Ny
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