• Lead controlling function to manage:- All marketing investments including brand marketing, media & contents- Trade spending management for sales business units - Overhead spending for whole company- Other operation costs- P&L dashboard & managerial finance reports for core management members • Manage business planning for all on-line stores & offline customers:- Review & assess monthly business plan- Assess new customer/channel plan- Execution tracking &… Show more • Lead controlling function to manage:- All marketing investments including brand marketing, media & contents- Trade spending management for sales business units - Overhead spending for whole company- Other operation costs- P&L dashboard & managerial finance reports for core management members • Manage business planning for all on-line stores & offline customers:- Review & assess monthly business plan- Assess new customer/channel plan- Execution tracking & post-execution review• Lead commercial support function to manage:- Sales Tracking & performance evaluation- Order & customer service support for all 2B business- Stock management (OFR & freshness) - Customer reconciliation management- Free sample management• Drive digitalization for operation & sales services:- Business intelligence- Business Planning tool optimization- OA & process optimization- Logistic software upgrade• Lead Operation management - sales management part:- Sales strategy and landing action monitoring- Sales performance tracking Show less

Responsible for:- Business Intelligence including standard reports, performance tracking, sales incentive, master data, sales systems & sales assets- Distributor Management including distributor contract, rebate, stock freshness management, product traceability & RTM optimization cross online & offline channel- Sales Force Management including sales organization/HC management, merchandiser management, sales overhead management, sales audit & compliance managementProject… Show more Responsible for:- Business Intelligence including standard reports, performance tracking, sales incentive, master data, sales systems & sales assets- Distributor Management including distributor contract, rebate, stock freshness management, product traceability & RTM optimization cross online & offline channel- Sales Force Management including sales organization/HC management, merchandiser management, sales overhead management, sales audit & compliance managementProject leader / core member on:- Distributor model transformation - Coverage expansion & coverage model change- Post Merge Integration (with Kelsen) Show less

Lead business model transformation from master distributor model to hybrid model for Danone Premium Water BU. Responsible for：-Establish innovative business model -Business model transformation-Distributor channel P&L-Route to market-Distributor management-Sales operation-New channel/customer development, including new retail & B2B assessment-Other back office supports and sales system management

Implement One Way of Selling in China on:-Service model design-Sales execution standard setting-Sales process define-Sales system design & implementation (mobile APP , BI and ERP)-Distributor management-Design standard reporting for whole sales organization

Take charge of: -Sales Report for whole sales organization,-Joint analysis for board of management-Consumer/shopper study & data mining-Revenue Management-Sales force effectiveness-Sales audit-Sales systems including BI,Mobile APP, ERP-CoE of RTM project in China-Internal trainer for the company.

Lead and support projects according to customer's business needs, covering FMCG, CE, durable, automotive, retail, financial products, luxury, tobacco and property, senior moderator & facilitator

Lead and support both qualitative & quantitative projects cross China & Singapore according to customer's business needs, covering FMCG, CE, durable and QSR categories

Successful exit via M&A by PEManage all commercial sectors including sales, marketing, IT & all core functions