Wayne Chen Email & Phone Number

【Digital Transformation Project for Taiwan Leading E-Commerce/Retail Company】Led Insightful Stakeholder Engagement: Successfully conducted 10+ in-depth interviews with senior management and operational teams, identifying key user experience pain points in existing systems and uncovering requirements for new project initiatives. Delivered a comprehensive current state analysis and crafted 9 advanced marketing campaign systems alongside 2 detailed e-commerce business reports to drive future growth.Cross-Departmental Digital Optimization: Served as the primary communication liaison, bridging marketing, engineering, and client teams to enhance digital tracking capabilities. Supported clients in defining their digital tracking landscape and introduced targeted optimization strategies, significantly boosting data tracking accuracy and operational clarity across departments.

Taipei City, Taiwan

Customer Success and Project Management: Collaborated with engineering teams and cross-enterprise, agency teams to execute and manage SaaS product projects. Oversaw overall timelines, budgets, and progress, responsible for 10 prominent corporate clients with a 90% renewal rate, generating annual revenues exceeding ten million.Data Analysis and Target Audience Planning: Collaborated with data scientists to perform data analysis and target audience planning using CDP tools.Medical E-commerce Membership Center Management: Assisted in operating the medical e-commerce membership center for clients. Conducted competitor research and brainstormed new features, leading to the development of a customized membership system that attracted over a million users within a year.Digital Events and CRM Planning: Supported arts and cultural organizations in executing digital events, resulting in over 10,000 participants on the first day and eventually bringing in more than 100,000 friends. Achieved a remarkable 233% growth in friend count while simultaneously planning content for the digital CRM system within the membership center.Effective Communication Tool Utilization and Team Leadership: Served as team leader, managing one team member, and utilized digital tools such as Ai tools, IA architecture, Figma, and Canva to reduce internal and external communication costs and improve development accuracy.

台灣 臺北市

>Customer Success Experience : Accumulated rich customer success experience over 1.5 years in the B2B software sector. Successfully facilitated seamless SaaS product adoptions across diverse industries, including automotive, finance, real estate, e-commerce, and food.>Cross-Industry Collaboration : Collaborated with renowned firms such as 91 APP to implement e-commerce Customer Data Platform (CDP) solutions. Demonstrated adeptness in collaboration and efficient product integration.>In-depth Client Understanding : Regularly engaged with clients to deeply comprehend needs, gather feedback, and propose solutions. Strengthened customer relationships, resulting in a 15% increase in retention rates and driving continual product enhancements.> Exceptional Communication SkillsProven : communication prowess in various settings. Served as speaker at events and guest lecturer at universities. Conducted training sessions for clients and internal teams, elevating overall product knowledge and service quality.

Taiwan

 Proofread news report scripts and supported general day to day.  Coached and mentored new staff. Provided broadcast and production preparation assistance to make sure the show can be progress frequently.