A highly accomplished retail industry executive, with extensive experience in Omni-channel merchandising, strategic planning, business development and store operations. My career started on the selling floor and has progressed through every major functional area of the business. I have cultivated a deep understanding each function plays, and how they seamlessly integrate to deliver profitable growth for the company, shareholders and credibility with the consumer.My reputation has been built on:Formulating and executing strategy: A big picture leader, who thinks boldly and aggressively in framing the “North Star” for the business and relentless in validating assumptions using data driven insights. Unafraid to test, measure and scale/pivot with speed and urgency driving profitable performance and establishing key competitive points of differentiation within the market.Fostering strong performing teams with high engagement: A passion for unlocking the best in people to achieve their highest potential.Partnering: Recognized internally and externally for establishing sustainable partnerships that are established on aligned objectives, respect and integrity.
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Chief Executive OfficerThriftys Family Of Brands Feb 2022 - Sep 2024Toronto, Ontario, Canada -
PresidentHudson'S Bay Company Aug 2021 - Sep 2022Toronto, Ontario, CanadaReporting to the Board of Directors, led an executive team of six direct reports, with 250 corporate employees and over 10,000 field associates through a period of unprecedented turbulent business climate and immense instability. • Formulated a three-year strategic roadmap that re-imagined the omni-experience that included development of the store of the future; store fleet refresh plan; new small store concept; and integration of digital led selling and activation initiatives.• Championed DE&I as a core value within the company’s culture. First Canadian retailer to sign onto the 15% pledge to increase BIPOC representation within brands, people and education. -
Chief MerchantHudson'S Bay Company Oct 2018 - Aug 2021Mandated to reinvigorate the product offering to acquire a new segment of consumers while maintaining the core, and returning the company back to profitable growth. Led the Omni channel buying, merchandising and product development groups across all categories.• Led transformational assortment shifts across all categories of the business, focused on the acquisition of a style seeking consumer. Removed 400 underperforming brands, introduced 60 new strategic brands and amplified investment and positioning of 20 outperforming strategic products. These initiatives decreased working capital while driving top-line and outsized gross margins, all within the first year in that role.• Accelerated growth of concession businesses by ~80%, driving improved space productivity by 3x, driving new traffic, a younger demographic, reducing working capital, while elevating the customer experience.
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President - Saks Off 5Th EuropeHudson'S Bay Company Jun 2016 - Oct 2018Cologne Area, GermanyMandated to lead the start-up and launch of a luxury off price retail concept in Europe.• Championed the creation and execution of the strategic vision of the company. Developed a comprehensive business strategy for the German and Dutch markets. Formed the new legal entity and established a talented/engaged Board of Directors.• Built a world-class management team and developed the strategic plan and vision in the first three months of operation.
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Group Senior Vice-President Apparel -Hudson'S Bay/Lord&TaylorHudson'S Bay Company Nov 2013 - Jun 2016Toronto, Ontario, CanadaMandated to leverage the brain trust of a newly merged management team of two iconic North American department stores, revitalize the product offering suitable for each the Canadian and USA markets, and drive top and bottom line growth.• Developed a nine-pronged merchandise strategy to propel growth, gain competitive advantage, and deliver consistency across categories, resulting in sales growth of ~$400million in three years. • Championed an extensive brand assessment initiative resulting in the exiting of 148 brands, and reinvested in 48 strategic growth brands, delivering a gross profit rate of improvement of over 600bps.
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General Merchandise Manager - Hudson'S Bay & ZellersHudson'S Bay Company Sep 2004 - Nov 2013
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Store/Brand Management RolesHudson'S Bay Company Jan 1989 - Sep 2004
Frequently Asked Questions about Wayne Drummond
What is Wayne Drummond's role at the current company?
Wayne Drummond's current role is President-Retail Executive | Omni Merchant | Global Leadership | Strategy Development & Execution | People Coach-Mentor | Business Transformation | Format & Market Differentiation.
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Wayne Drummond
Cpg Sales,Chain Category & Private Label Management Professional (Retired)Greater Vancouver Metropolitan Area1owfg.com -
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