Wayne Lee Email and Phone Number
As a seasoned Growth marketing leader with more than 15 years of marketing experience in APAC , I specialize in driving Digital marketing strategies that deliver tangible business results across top innovative companies like Meta. Aviva, Samsung. Intuit and Yahoo.I spent my whole career on driving brand and business growth through various digital tactics - and I have successfully led transformative digital initiatives within the AdTech and MarTechMy leadership approach is rooted in fostering strong relationships, maintaining a customer-centric focus, and leveraging data-driven insights. I believe that a team's success hinges on continuous improvement and a genuine passion for their work.Specialised in:- Growth marketing - Digital Marketing strategies- B2B and B2C- SEO, SEM, paid social, content marketing, web optimisation and CRM marketing- Adtech and MarTech- User acquisition and retention marketing
Bloomberg
View- Website:
- metadownhole.com
- Employees:
- 5
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Head Of Digital And Content Marketing , ApacBloombergSingapore
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Global Digital LeadMeta Aug 2019 - PresentSingaporeAs Global Digital Lead at Meta, I oversee and mentor a team driving strategic digital programmes across APAC, including Southeast Asia, Japan, Korea, India, Australia, and China specifically. My leadership extends to driving success across Facebook family of apps such as Facebook, Instagram, WhatsApp, and Messenger - while spearheading customer acquisition and spend growth through multifaceted strategies in paid media, social, content, email, and web. I effectively manage the marketing OPEX budget to optimize revenue. As a digital leader, I also oversee channel and performance efficiency with the lens of improving revenue for the business. As a avid digital advocate, I constantly influence and educate internal stakeholders on uplevelling the cross functional partners on the latest trend on the Digital space. -
Head Of Direct Acquisition - Online Sales GrowthAviva Jul 2017 - Aug 2019Singapore• Leading the Singapore digital marketing activities.• Responsible for ensuring all Aviva campaigns are strategically planned and executed in the digital space• In charge of driving online purchase General insurance products by deploying cost effective digital marketing channels• Spearhead lead generation campaigns to enable sales.• Ongoing performance marketing optimizations to ensure scale and cost effectiveness of all campaigns.• Support launch of new product by defining brand propositions and communications strategy.• Drive hyper targeted and personalized marketing activities by leveraging on Adobe marketing cloud tools -
Head Of Lifecycle Marketing - New Markets ExpansionIntuit Mar 2016 - Jun 2017Singapore, SingaporeResponsible for growing market share rapidly across the APAC and EMEA region. Spearheading GTM strategies across different emerging markets.Online acquisition using various channels from Paid search, social, content and programmatic.Rapid testing to understand how to win new marketsEnsure optimal web performance to achieve higher sales revenue growth. -
Digital Marketing Lead - App Acquisition And ContentSamsung Electronics Apr 2014 - Mar 2016SingaporeLeading up the digital media and social media activities for all our Samsung apps across 6 SEA countries, 2 Oceania countries and Taiwan region.Setting up best practices for Paid Media, Social Media, Content marketing , App Store Optimization and integrating across the region.Responsible for spearheading GTM plans for all different services under our region.Experience in running Mobile advertising and Search marketing(Branding and Performance driven campaign) -
Business Lead, Performance MarketingYahoo! Inc. Dec 2010 - Mar 2014Singapore- Leading up the Retail & Ecommerce, Finance, Consumer technology sector- In charge of strategizing Search marketing campaigns and account management for Fortune top 500 clients.- Responsible for providing deep insights and performance marketing solutions for the top tier clients across SEA countries.- Handles Branding, Lead generation and Product awareness campaigns.- Evangelize Yahoo Search Marketing products across SEA markets. SG/MY/ID/PH/VN -
Senior Account Manager, Integrated Marketing CommunicationsMediacorp Pte Ltd Jun 2007 - Nov 2010- Strong experience in executing multi channels communication which includes main stream mediums like TV, radio, print, outdoor and digital -
Sales Marketing ExecutiveTsubakimoto Singapore Pte Ltd Jul 2005 - Jun 2007- In charge of leads generation and Inbound marketing. -
Aircraft TechnicianRsaf 2003 - Dec 2005
Wayne Lee Education Details
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International Marketing -
Engineering
Frequently Asked Questions about Wayne Lee
What company does Wayne Lee work for?
Wayne Lee works for Bloomberg
What is Wayne Lee's role at the current company?
Wayne Lee's current role is Head of Digital and Content Marketing , APAC.
What schools did Wayne Lee attend?
Wayne Lee attended Singapore University Of Social Sciences (Suss), Ngee Ann Polytechnic.
Who are Wayne Lee's colleagues?
Wayne Lee's colleagues are Pranav Udupa S., Pallavi Dheram, Binoy Debnath, Sherzod Kutfiddinov, Rk Rakib, Timothy Yu, Shuang H..
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