Wayne Oxley Email & Phone Number

Glasgow, United Kingdom

April 2012 - Present. Lead the joint SE and SDI Growth Sectors Marketing Team focussing on attracting Inward Investment to Scotland, Increasing exports and trade from Scotland to the rest of the world and growing Scotlands growth sectors. 2008 to 2012 Lead the Scottish Enterprise Marketing team of ten with budget responsibility of around £1m. Areas of responsibility included Marketing strategy, Brand and Corporate Marketing Communications activity focussed on our three target audiences; Growing Businesses, Stakeholders and Partners, (including Industry bodies) and Government and influencers (media). This involved working regionally, nationally and internationally, building our Brand and driving customer acquisition and retention. Most notable successes include delivering a 25% increase in brand awareness and a record number of new customer enquiries whilst also delivering significant efficiencies and budget savings.

Livingston, Scotland, United Kingdom

Joined Pinnacle Vodafone in Nov 1994, company was acquired firstly by Thus Plc (1997) and then by Vodafone Plc (1999).Leadership of a Marketing Department with headcount of 6 people. Responsibilities included devising and implementing Marketing strategies for both subscriber acquisition and retention, including campaign and promotional planning, channel marketing, product management, brand management and PR. Owned and implemented the marketing strategy which involved highly responsive campaigns across full media mix including TV, radio, national press, outdoor, Direct Marketing, e-marketing and ambient media. Key Achievements: • Achieved sustained market share at 10% of Scottish market despite plethora of new market entrants.• Devised and delivered numerous highly successful integrated campaigns - IPA Bronze award winner• Successfully managed both Scottish Telecom (retail) and Pinnacle brands national chain of 35 stores. • Devised customer management & retention strategy which resulted in annualised churn reduction from 72% to 35%.

Scottish Telecom accquired Pinnacle Vodafone (Cellular) in 1997 and changed name to become Thus (plc) in 1998. The Mobile Telecom and retail division of the business was then sold to Vodafone in 1999. (Continuous employment via TUPE throughout).