Cabinet Appointment: Director, Marketing Media And Communications
Hartford, Connecticut, Us
Cabinet level strategic marketing communications role responsible for digital, social, advertising, brand, and audience engagement. Led nine-person cross functional multi-media marketing and communications team. Aligned University messaging with market profile, personas and brand strategy. Collaborated with business units to develop and execute storytelling and direct to consumer strategy. Wrote advertising copy and authored digital content. Drove print, broadcast, digital, social, SEO, Web and Google Analytics programs. Media relations lead. Reported to Executive Vice President, Enrollment. Nine direct reports.• Spearheaded “Voice of Product” brand defining initiative aligning communications with organization mission.• Served on University Cabinet, leading to the development of a strategic marketing communications plan.