Manage and oversee all functions related to the Inventory Control Department within the Nashville branch of this high-end jewelry store. Receive and price products, control memo items, negotiate with vendors, and generally keep the flow of merchandise organized and verified. Inventory and sales reporting are completed using ASC software. I also move to the sales floor when needed.

Opened this luxury retail and internet watch and jewelry business along with 3 other partners. Created the Business Plan and Operating Agreement. Supervised the build-out of the retail space and e-commerce website. Oversaw all aspects of business operations. Achieved internet and retail sales of 1.2 million dollars in our first six months of operation. Sustained over 1 million dollars a year in retail sales for the life of the business despite an unfavorable economy. Closed the business in 2014 upon moving to King & Company.

Oversaw all sales, marketing, IT operations, security, and web services for this luxury retail watch and jewelry company. Hired and supervised staff of 8. Managed purchasing, customer service, and advertising.•Installed, configured, and maintained computer network and systems, including databases, computer/network hardware, network security, websites, and phone system.•Carried out all internal and external website/web system design, maintenance, and administration.•Improved sales by assisting with the creation of a print catalog for over 100,000 retail customer accounts. Performed all photography.•Coordinated advertising in Wall Street Journal and Washington Post.•Enhanced business growth by designing and launching a world-class customer-facing website.•Improved efficiency and productivity with an internal website that incorporated communication of information such as price sheets, UPS tracking data, and other vital operations data.•Drove an average of 11,000 customers per day to website via Google Adwords and Yahoo pay-per-click (PPC). Carried out keyword selection, optimization, and bidding.•Directed all search engine optimization (SEO) activities. Coordinated with 3rd-party search management vendors. Oversaw landing page optimization, using in-house tools and outside vendors. Improved profitability by updating/adjusting keyword bids for each product channel.•Evaluated new technologies through performance of beta testing for search engine companies.•Produced 45% sales increase, averaging 11% growth each year since 2002.•Achieved personal watch and jewelry sales of $3 million plus each year since 2003.