• Copywriting for internal affairs including Times Printers’ input in the F&N Annual Report, company’s corporate profile, marketing materials and online advertisements• Creative direction for sales engagement toolkit and materials including copywriting, video scripting and leading in-house graphic designers on imagery and illustrations generation• In-charge of periodic market analysis for product verticals determination and translating to product selection and pricing mix, driving profitability in the evolving landscape• Managing project teams comprising designers, programmers, and production team; from sales to delivery of products• Preparing analysis reports for strategic planning, identifying shortfalls and locating opportunities for varying product categories and industries• Spearheading company’s online advertisements initiative on Google Ads; tailoring the advertisements accordingly to the target markets mainly in writing, locality, and timing.• Tailoring products based on clients’ requirements comprising quotation preparation, working closely with production team in ensure customised product deliverables are met• Conceptualised a new product line targeting markets out of company’s existing customer segment; targeting B2C market instead of B2B market• Conceptualised the outlook and layout of company’s web portal for emerging business initiatives• Led promotional campaigns in terms of campaign direction and the preparation of publicity materials• Initiated and managing social media accounts to tap into unreached markets and to create presence in social networks• Performing lead generation through cold calls and online web searches, converting leads into customers, utilising Salesforce for sales pipeline management• Utilising and sourcing for relevant tenders on procurement portals such as Gebiz, Ariba, Tenderboard and Sesami.

• Developed and managed outreach and events from conceptualisation to execution• Overall in charge for delegation of roles to team members for events. Mapped roles to event operations and duties.• Project managed campaigns across internal and external stakeholders, managed project timeline, budget tracking and drive achieved deliverables. This includes liaising with various stakeholders and also performing post-project reviews.• Conducted sourcing for goods and services. Experienced in vendor management.• Managed and led course participants. In-charge of managing and maintaining volunteer database• Performed administrative tasks to ensure full compliance with government guidelines such as registration with MOE and MFA. Prepared and maintained documentation for audit.• Created content and performed copywriting for EDMs• Conducted secretarial duties such as recording of meeting minutes, and intiated action plans

• Diagnosed and resolved IT tickets pertaining to infrastructure and applications• Computed CPF contributions and executed CPF transactions for Singaporean employees• Liaised with real estate salespersons and arranged home viewings for clients• Gathered market property insights pertaining to clients properties demands• Assisted in service operations

- Collaborated with account manager from online marketplace platform, Qoo10, on marketing campaigns.- Maintained and managed web pages through content creation and copywriting- Addressed consumer feedback and queries- Performed operations for product sales