Wayne Lin Email & Phone Number

Leading the team focusing on product management and business development of FET ESG portfolio- SaaS for carbon management - Micro-grid and advanced energy management system- Smart and Sustainable Campus

Leading the team to manage AIoT / ESG projects

Led a 5-person team supporting planning and project management across IoT applications, energy management solutions and smart healthcare solutions- Ensured delivery of AIoT projects in differnet R&D and sales stages - Supported customer engagement and tender preparation- Managed solution roadmaps and strategic planning (upon request)- Incubated and planned new solutions through POCs / customer projects

Taipei

- Planned enterprise solutions / consumer products based on new technologies such as blockchain, IoT and voice recognition - Managed the cross-team project for new solution commercialization- Led R&D team through agile methodology to develop FET Telemedicine solution- Collaborated with sales to implement POC / generate leads for FET IoT Platform

Hsinchu City

Under CMO office, focusing on new business evaluation, market intelligence, partner engagement, and strategy communications- Identified potential customers for new markets (e.g. VR helmet) and evaluated opportunities for new projector applications, including kid learning/programming, AEC drawing management, and digital signage- Proposed the framework for new product development, from market research to product positioning and hold the training workshop to marketing, sales, and product teams; presented competition analyses during the weekly business review- Prepared communications for investor and internal meetings for BG GM; in charge of planning and setting up demonstrations in quarterly IR meeting to showcase products

Taipei

Reported to VP of Sales and Marketing and developed new business with one strategic account- Successfully won a 5-year program in a new product category by leading price proposal among internal tooling, pricing and operation teams and negotiating with the customer- Managed business or partnership inquiries from the company websiteReporting to CSO / CFO, internal consultant involving in market analyses, strategy formulation and communication, new business feasibility study, and ad-hoc projects - Identified new business opportunities by conducting feasibility studies of non-handset industries (e.g. healthcare) - Facilitated reviews of new technology and manufacturing process development, annual business planning and three-year strategy formation across sales, operation, and R&D teams - Led the process improvement of review and approval of customer-program investment (e.g. tooling and jig) - Provided market intelligence of handset industry and competition quarterly and supported CEO for strategy communication in internal all-hands meetings, quarterly business review and investor relation

Beijing, China

Managed marketing funds for one-year product launch campaigns across various target audience for consumer and enterprise products; managed vendors for campaign optimization and over-achieved the KPIs by 50%-200%, in charge of consumer satisfaction rate for Office in China and shared retail Office sales targets- Planned and executed the internal readiness campaign that make Microsoft employees excited for product launch and familiar with new features- Led the cross-company team to organize the Office 2010 launch event for more than 400 people, including 10 high-level executives from multinational and local companies and more than 120 journalists- Planned and executed two digital product launch campaigns for Office 2010 and related enterprise products targeting developers/early adopters and consumers respectively for product education and adoption: an online game that provides product education for early adopters and IT professionals (first in Microsoft China) and one contest "愛要勇敢表達" for consumers which encourages users to use new Office features to produce videos - Planned and executed retail promotion (Office for consumer) together with retail marketing team; initiated partnership with an IT magazine publisher to launch campaigns that drived beta download and to publish a book of how to use new features for driving product adoption - Co-marketed with Dell, Sony and Acer during product transition through right positioning and messaging; provided guidance to customer services during product transition

Taipei, Taiwan

- Designed product launch website of Leica first consuemr digital camera for Leica distributor in Taiwan- Re-redesigned the sales kits for tele-com company - Desgined the brochures for lifestyle products

Taipei, Taiwan

- Coordinated three cross-functional teams to develop “Home Media Center” and assisted marketing team with product consultation, leading to successful demonstration in worldwide consumer electronics shows- Collaborated with marketing team to realize new Media Receiver product based on wireless projector prototype

Taipei, Taiwan

Winner of Philips Outstanding Employee Award 2001; Co-inventor of three technical patents- Developed the prototype of a new wireless projector by analyzing existing wireless-projector products, identifying core technologies and defining the technical specification- Communicated with Philips Display Division to understand client needs, planned and managed the project schedule and deliverables to develop new software, resulting in additional project funding for the department- Innovated solutions for Philips LightFrame software and improved its accuracy from 16% to over 90%; leveraged competing feedback from Philips Italy and invented new methodology integrating technologies from both parties

M. B. A., Marketing And Strategy

Activities and Societies: Applied Management Research: marketing of oncology products to medical center Honors: Anderson School Fellowship.

Master, Computer Science

Master Thesis: Mathematical Morphology and Its Applications on Image Segmentation

Bachelor Of Science, Computer Science

Second Prize Winner, 7th NTU Engineering Technology Contest (1998)