Vice President, Dell Digital Customer Experience & Data Transformation
Round Rock, Texas, United States
Will led Dell Technologies Enterprise Data Strategy, defining our strategy to organize, govern, analyze, and deploy Dell's data to increase its value and minimize time to value while ensuring industry leading security and controls. Will also leads our Customer Primary data practice, ensuring that all of our customer data is organized, analyzed, stored, provisioned and safeguarded with the most modern principles and standards. Closely allied to Customer Primary data are the Personalization Platform tools that provide democratized access to customer insights across Dell Technologies, ensuring a smooth and consistently aligned customer journey. This aligns well with Will's Marketing IT organization which is responsible for ensuring the best marketing technology available is applied to the problems of communicating relevant and timely information to our customers when they need it while ensuring that we respect our customers' privacy and communication preferences. Complementing the Marketing IT practice, will also leads Dell's seller CRM ecosystem, ensuring smooth transitions from marketing through to lead acquisition and pipeline management.