Will Pinkston Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo, Us

St. Louis County, Missouri, United States

Sets strategy, outlines tactics and leads implementation of the association’s integrated content marketing and communications initiatives in direct coordination with the senior leadership team and in alignment with the association’s strategic plan. Directly oversees digital marketing efforts, including managing communications and marketing team members responsible for email, digital ads, multimedia production and branding. Manages vendor relationships, budgets and plans for marketing, video production and MarTech stack. Liaises with AOA volunteer committees, including the Strategic Communications Committee, and translates member direction into staff action. Produces written and multimedia content on deadline for various distribution channels, ranging from print and digital publications to email, social media and white papers.Manages internal content marketing to drive 4,000-person attendance at the association’s annual conference, Optometry’s Meeting; multiple regional events for AOA doctors, paraoptometric staff and optometry students; and routinely promotes member benefits and resources to our 40,000+ members across our spectrum of distribution channels.

St. Louis County, Missouri, United States

As a marketing and communications leader on our team, I drive the planning, development, and execution of content marketing strategies that elevate AOA priority initiatives across a spectrum of delivery channels. I excel at cultivating compelling, timely content that informs members of AOA and industry news, utilizing a balance of blog, email, social, digital, multimedia and longform content. As a content expert, I ensure our messaging resonates with audiences while upholding our brand standards. I prioritize collaboration, working closely with stakeholders and vendors to achieve our organization's objectives. With experience managing projects, systems and team members, I possess the expertise to oversee campaigns from ideation to completion.

St. Louis County, Missouri, United States

As the Senior Content Producer, I played an influential and strategic role in content marketing, as well as managing various projects and initiatives. I served as the communication and marketing team's go-to person for all content-related matters, creating dynamic content across multiple platforms and ensuring a cohesive brand presence for the AOA. Collaboration is key, as I communicated effectively with stakeholders and volunteer committees, remained up-to-date with optometry trends and integrated them into our content. My approach involved gathering and analyzing information through research, interviews and event reporting, resulting in high-quality, resonant content for our target audiences. Visit AOA's news site to see this work in action: http://www.aoa.org/news

St. Louis County, Missouri, United States

•Writing content (advocacy, clinical, regulatory, association) for the daily news section of AOA's website•Writing articles for our award-winning, monthly member magazine, AOA Focus•Writing our daily member email•Supporting AOA's social media efforts•Coordinating & conducting AOA event coverage•Taking photos, video & producing other content as necessary, such as infographics•Supporting the communications strategies for AOA's advocacy efforts and other groupsVisit AOA's news site: http://www.aoa.org/news

Paducah, Kentucky

Job duties included:•Write daily & advanced copy health news or feature content for The Paducah Sun's daily publication.•Maintain sources within the health care industry at the local, state & national level, including the area's 4 major health providers & national non-profit, research agencies.•Develop contacts & sources within the community to help relate medical issues to Sun readers.•Develop content for The Paducah Sun's House Call Weekly special section in Wednesday editions.•Develop long-form content for The Paducah Sun's House Call Monthly health magazine.•Research trending health issues & collaborate with local physicians to provide articles in an easily digestible format for readers.•Photograph & tone pictures used in news articles.

Murray, Kentucky, United States

Job duties included:•Write weekly & advanced copy for Murray State News' Sports page•Work with Murray State University Athletic Department to coordinate & develop articles•Beat reporting specific to Murray State University's Track & Field, Basketball, Rifle, Tennis & Intramural Sports•Event photography as needed with portfolio including 2008 OVC Volleyball Championship feat. on Murray State University's athletics website, GoRacers.com.