Eric Tan Email & Phone Number

Singapore

Singapore

PM for Livestream Trend Discovery, under TikTok’s Trust & Safety global product group.Develops risk detection methods, machine clustering workflows, operational processes and tools to provide early detection and classification of risky trends on TikTok Live.Manages risk mitigation strategies to reduce exposure of emergent risky trends on livestreams.

Singapore

Coordinates across Product, Policy, Data Science, Risk and Response teams to guide extreme risks detection strategy for platform safety issues globally.Drives thought leadership and provides insights on the most pressing issues within Tiktok and ByteDance.Designs roadmaps and conducts long-term strategic planning for extreme risks and related trends, as part of TikTok’s High Harm Obstruction (H2O) product group.

Singapore

Drives operational solutions and technology support for our top News publishers & broadcast partners in APAC.Leads News projects and programmes to drive vertical success in Asia.

Singapore

Drives operational solutions and technology support for our top News publishers & broadcast partners in APAC.Spearheads operational support for YouTube’s Player for Publishers; a customized video embedding solution integrated with video ad-serving capabilities (GAM360 with Advanced Video).

Singapore

Marketing Data Analytics· Analyzes lead trends and conducts marketing funnel analysis to support the acquisition of unsecured credit and loans products across 7 digital paid media channels, 3 paid search channels and 4 organic acquisition channels· Identifies key opportunities and gaps in digital lead acquisition on a daily basis, to adopt an agile approach to tweak digital marketing strategies week-on-week· Drives process enhancements to better track, analyze and optimize leads conversion within the bank· Coordinates weekly sales meetings and delivers analytics reports to senior management, on weekly digital sales performanceDigital Channel Optimization· Performs client and credit profiling of digitally acquired prospects, to understand and optimize leads quality from paid media channels· Tracks and analyzes paid media spend to predict month-end expenditures, for optimizing ROI and ensuring smooth accounting and accruals processes· Identifies opportunities to drive organic traffic over paid media, helping to adjust our paid media strategy week-on-week· Delivers weekly reports to paid channels, to guide and drive strategic digital acquisition for CitiDigital Client Experience· Tracks, analyzes and supervises the end-to-end digital client journey for online acquisition channels· Leads the investigation and resolution of client issues surrounding online marketing, promotions and digital APIs · Performs and ensures timely fulfillment of Citi’s digital offers and promises to clients· Troubleshoots and identifies system enhancements to ensure a smooth and remarkable digital experience

Singapore

Consumer Insights· Analyzes consumer trends and consumption patterns for over 20 business touchpoints, across 6 business functions.· Provides targeted insights on Citi's products and services using word clouds, verbatim and NPS attribute analysis.· Identifies key consumer and staff behaviors that create brand advocates for Citi (e.g. mortgage clients), and coordinated business action plans to replicate similar behavior and processes in other business functions.· Leads business action planning meetings to map customer voices to root causes and issues in organizational processes (e.g. improvements in voice recognition systems).Customer Experience Transformation· Manages and designs the customer experience scorecard for frontline staff to incentivise desirable frontline behavior, changes in organisational culture and business processes to enhance consumer experiences.· Helps front-line leaders apply consumer research findings to solutions by communicating insights and conducting service quality managerial workshops.Research & Data Process Design· Leads working meetings with third-party vendors to determine the scope of research work (e.g. branch audit guidelines, mystery shopping scenarios) and sets standards for vendor reports and data deliverables (e.g. branch assessment checklist etc.)· Crafts custom research models (including data scoping) for 21 of Citi's high-value touchpoints, tailored to quarterly business goals, action plans and product re-launches.· Coordinates and conducts quality control for the set-up of Citi's data automation processes and system queries (under SAS, SQL), in order to drive highly-targeted, customer activity-triggered, consumer research.· Coordinates with multiple global partners to execute the planning and end-to-end set-up of real-time business intelligence dashboards for consumer voice, as a country coordinator for Citi’s global partnership project with research vendor Medallia.

Effective Classroom Management & Curriculum Planning· Crafted detailed curriculums and training programs tailored to the profile of students in each educational institution (across secondary schools, junior colleges and ITEs)· Managed the development of debate and oratorical skills of individuals, via a rotation system that ensured equal learning opportunity for all· Counselled and guided students to ensure the development of positive long-term dynamics and growth within teams and clubs.Delivering Excellence in Debating· Achieved 2nd Runner-Up status at the national junior college debate championships 2015. · Multiple Top 10 Speakers awards attained by students under tutelage (secondary school & junior college students)

Research Design· Assisted in the planning and design of a mindfulness study on cognition, in the field of Personality and Individual Differences (PID), funded by the Humanities and Social Sciences faculty at Nanyang Technological University (NTU).· Crafted carefully designed study materials to ensure the effective implementation of control conditions in the study, against the materials used for mindfulness training.Analysis on New Fields of Study· Investigated the impact of mindfulness training, to evaluate its’ use in improving of psychological and mental health problems. · Evaluated whether mindfulness training led to greater implicit-explicit motive congruence, in individuals.

Bachelor'S Degree, Psychology

Activities and Societies: Tournament Liaison Officer for NTU Debate Squad, Organising Committee (Director of Social Events) for NTU United.

Gce 'A' Levels

Activities and Societies: The Podium (Debate, Drama, & Oratorical Society) - Head of Public Relations of the college's Debate, Drama, &.