Will Deshong Email & Phone Number

Virginia Beach, Va, Us

Leads the TV strategic research projects Data Science teamManage 4 data scientistsReceived 2 US patents on weighting methodology enhancements implemented by NielsenCreated clustering algorithms to identify homes that have similar TV viewing patterns and used insights to recommend enhancements to weighting methodology

Developed, tested, and implemented new Out of Home methodologyManaged 2 data scientistsRespond to 100+ methodology audit requests yearlyDeveloped survey weighting methodology and metric calculation for NFL Superbowl custom study. Communicated directly with the NFL metrics team for methodology acceptance and questions

Managerial/AdministrativeCreated the structure and built the Data Fellows program from conceptionBuilt recruitment process, created 6 positions, and hired 6 Data FellowsDirectly managed 2 Data Fellows, matrix managed 6 additional Data FellowsTaught sessions to Data Fellows on technical and collaboration skillsProvided guidance and feedback to Data Fellows with ongoing projectsTechnical AccomplishmentsCreated a data simulation used to guide the strategy for reducing DPW cleaning backlog from 14,000 to 0 in 4 monthsMerged data systemsCleaned dataConsulted SMEs and used historical data for parameter creation (expected completion time, creation rate)Built 3 data collection and analysis systems for COVID19 responseEmployee AttendanceEmployee COVID19 TrackingPPE usage and projectionsConsulted for multiple ad hoc projects across city departments

Columbia, Maryland

Wrote data acquisition strategy to combine multiple forms of media measurementEvaluated performance of third party facial recognition technology through lab testing and in-home research studiesIdentified methodology to combine individual measurement products into holistic cross platform measurement Managed a summer intern to create and implement a simulation environment for testing new methodology enhancementsSoftware used: SQL, R, Python, Excel

Columbia, Maryland

SME for two Nielsen panel-based products (Digital Content Ratings-Non-tagged and Netview-Online Measurement)Conducted and resolved root cause analysis on urgent issues that had direct impact on client deliverablesCoordinated the implementation of large-scale enhancements across multiple departments in digital measurementSpecialized in both probabilistic and non-probabilistic sample weighting methodologyManaged two summer interns on measurement enhancement projectsCreated decomposition analysis on the production process to localize errors Supported product release and maintenance of digital measurement in international markets (AU, DE, IT, JP, UK)Software used: SQL, R, Python, SAS, Excel

Collaborated with clients from multiple disciplines such as Medicine, Engineering, and Social SciencesCreated and implemented research plansHosted weekly Walk-In Consulting Sessions Taught short courses on Graphics in R programming language and Introduction to SAS University EditionSoftware used: R, Python, SAS, SPSS, JMP, Minitab

Graduate Assistantship with the Undergraduate Honor System

Master Of Science (Ms), Statistics

Bachelor Of Science (Bs), Statistics

Bachelor Of Science (Bs), Psychology