Eric Weaver

Eric Weaver Email and Phone Number

CEO, Transparent Path. Reducing supply chain waste with real-time visibility and AI-powered predictive guidance. @ Transparent Path spc
Eric Weaver's Location
Seattle, Washington, United States, United States
Eric Weaver's Contact Details
About Eric Weaver

𝗡𝗘𝗪 𝗧𝗘𝗖𝗛𝗡𝗢𝗟𝗢𝗚𝗜𝗘𝗦 have drawn me in since childhood. Probably because Dad was a military aerospace technician, and gyros, buttons and blinky lights fascinated me from an early age. This led to a first career developing complex software for General Motors and Ford in my native Michigan.But Mom was a hairdresser - so the way things look was also important, which probably explains my second career. In the early 90s, I became an ad agency creative and one of the first digital marketers, leading brands like P&G, Kraft, Ford, and Johnson & Johnson in their first steps onto the Internet. I've since launched products, crafted business strategies, advised the Fortune 500 on digital disruption, and created marketing campaigns for nearly 100 global brands. My work has been reviewed by some legendary CEOs. I've also worked with some of the world's best ad agencies, including DDB, Y&R, FCB, Possible, and MediaBrands.I've persuaded executive teams around the world to embrace everything from e-commerce to webcasting, AI, blockchain, and augmented reality. My team and I built one of the very first AI-powered websites in 1997 (yes, 27 years ago), and launched a successful predictive AI tool in 2014. 𝗠𝗬 𝗖𝗨𝗥𝗥𝗘𝗡𝗧 𝗣𝗥𝗜𝗢𝗥𝗜𝗧𝗬 is a logistics insights venture called Transparent Path. Our mission is to reduce cost, risk and planetary impact in our most critical supply chains — using prescriptive AI, IoT and blockchain. I also am building a digital avatar/thanabot service called Perpetuate.I've managed creative, strategy and production teams in London, New York, Los Angeles, Washington DC, Seattle, Vancouver, Detroit and Cincinnati. My last role was launching the Xerox Customer Experience Practice, where I oversaw a book of marketing services business worth $550M.I give back through anti-hunger programs, lecture at universities in the US, Canada, Ireland and elsewhere, and speak globally on topics like sustainability, transparency and ethics.𝗦𝗢𝗠𝗘 𝗢𝗙 𝗧𝗛𝗘 𝟭𝟬𝟬 𝗕𝗥𝗔𝗡𝗗𝗦 𝗜'𝗩𝗘 𝗔𝗗𝗩𝗜𝗦𝗘𝗗Abbott LaboratoriesAlaska AirlinesAmazonBC Hydro (CA)BMWCloroxeBayFedExFordGEJack in the BoxJohnson & JohnsonKraftHeinzMayo ClinicMerckMicrosoftMOWI (CA)Nature's Path (CA)P&GStarbucksTesco (UK)US Department of Commerce𝗔𝗥𝗧𝗜𝗖𝗟𝗘𝗦 𝗔𝗡𝗗 𝗠𝗘𝗡𝗧𝗜𝗢𝗡𝗦 𝗜𝗡:AdAgeBrand Republic (UK)BusinessWeekForbes (MX)FortuneHuffington PostInc. MagazineInformationWeek (IN)Money MagazineWashington Post#prescriptiveAI #predictiveAI #digitalavatars

Eric Weaver's Current Company Details
Transparent Path spc

Transparent Path Spc

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CEO, Transparent Path. Reducing supply chain waste with real-time visibility and AI-powered predictive guidance.
Eric Weaver Work Experience Details
  • Transparent Path Spc
    Chief Executive Officer
    Transparent Path Spc Apr 2020 - Present
    Seattle, Washington, Us
    LOGISTICS INSIGHTS THROUGH A.I.Transparent Path is a US social purpose corporation on a mission: to reduce cost, risk, and planetary impact in our most critical supply chains. We've integrated ground-breaking IoT devices with unique predictive and prescriptive intelligence to create end-to-end, eye-in-the-sky visibility and insights — empowering our customers to prevent losses and waste before they occur.Launched at the start of the pandemic by former senior leaders from Xerox, Expedia, Microsoft, Target, and UC Berkeley, we are now tracking shipments in the US, Europe, South America, and Australia.Supply chains face constant disruption due to war, climate impacts, labor unrest, and paper-based information. The world is spending a fortune in labor, electricity, oil, fresh water, and carbon as we produce food, pharmaceuticals, biomedical and chemical products — why let all of that effort and expense become lost in transit?
  • Perpetuate
    Chief Avatar
    Perpetuate Jan 2024 - Present
    Constructing realistic avatars for your descendants.
  • Various Schools & Universities
    Lecturer On Digital Transformation (Adjunct, Visiting Or Guest)
    Various Schools & Universities Jan 1983 - Present
    Adjunct, visiting or guest lecturer for undergraduate and postgraduate students at:- Cal State Fullerton (USA)- Davenport University (USA)- Dublin City University (IRL)- Pepperdine University (USA)- University of British Columbia (Canada)- University of California at Berkeley Haas School of Business (USA)- University of Washington (USA)Topics:- Artificial intelligence, digital afterlife, logistics transformation, marketing ethics, digital transformation, consumer behavior, e-commerce strategy, digital campaigns, crisis comms, and analytics/ROI
  • The Weaver Company
    Managing Partner & Strategic Consultant
    The Weaver Company Sep 2015 - Jan 2024
    Seattle, Wa, Us
    Management consultant for clients in the US, UK, India, and Turkey. Typically responsible for digital advisory, market strategy, creative strategy and creative services. Many thanks to my clients, whose projects have included:- FOOD: internal transformation counsel to two food manufacturers- BEVERAGE: creative and technical services for an organic tea brand- HEALTHCARE: internal transformation counsel for a global healthcare brand- E-COMM: content and operational strategies for one of the world's largest retailers- TELECOM: using augmented reality at retail for a major US mobile carrier- MEDIA: engagement strategies for a globally popular television series- NON-PROFIT: messaging strategy for a national trade association- TECH: customer experience counsel for two global software giants- GOVERNMENT: Sharing Economy counsel for a national economic development programTHOUGHT LEADERSHIPMany presentations on digital disruption, transformation, and team and workflow management, presented in the UK, Germany, Turkey, Canada and the US.PRESSBrand Republic (UK)Subvertising (IT)Cemiyat (TK)
  • Transparent Path Llc
    Chief Executive Officer
    Transparent Path Llc Jul 2018 - May 2020
    Before we incorporated as a Social Purpose Corporation, our little LLC was one of the first "blockchain for food traceability" startups. We got set up at WeWork Labs, kicked off a speaking tour to build awareness of the venture, and launched a technical proof of concept, tracking apples across the US using a combination of always-on cellular sensors and Bluetooth temperature monitors. Data from the sensors was captured in a blockchain. It wasn't terribly scalable or interoperable, but hey, the technology worked and proved it could be done.When my current management team joined me in early 2020, we shut down the LLC, and set up a proper c-corp, Transparent Path SPC. I'm proud of those "awkward teenage" LLC years, but even more proud of the new venture we've built. It's got a stellar value prop for both investors and customers.
  • Xerox
    Vp Customer Experience Practice
    Xerox May 2017 - Apr 2018
    Norwalk, Connecticut, Us
    Managed Xerox's US$550M marketing services offering, and the Communication Services sales team. Launched the Customer Experience Practice. Led efforts to integrate blockchain and PARC's printed electronics and digital packaging capabilities into our CX offer.THOUGHT LEADERSHIPLots of keynotes, presentations and panels in the US and Europe on everything from content marketing to blockchain to printed electronics to how to source digital marketing expertise.
  • Xerox
    Vp Communication & Marketing Services
    Xerox Dec 2016 - May 2017
    Norwalk, Connecticut, Us
    Managed Xerox's US$550M marketing services offering, and the Communication Services sales team.
  • Ipg Mediabrands
    Chief Social Officer
    Ipg Mediabrands 2012 - 2015
    New York, Ny, Us
    A multinational Managing Director role spanning Australia, Belgium, Brazil, China, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, Russia, Spain, and the UK.Productised and lead the global efforts around Performly™, our predictive analytics platform for calculating social media ROI.THOUGHT LEADERSHIPGarnered global press for Mediabrands—in Forbes, MediaPost, MediaWeek, TV Guide, BrandRepublic, InformationWeek and 20 other media outlets—and presented to thousands of conference attendees worldwide.NEW BUSINESS WINSMy small team won Baur. Bayer Pharmaceuticals. Chrysler. Deutsche Bahn. Deutsche Telekom. Ferrari. General Mills. Grupo Bimbo. Holland America Line. HTC. Janssen Pharmaceuticals. Johnson & Johnson. South African Tourism. Tempur-Sealy.
  • Ant'S Eye View
    Vice President, Business Strategy
    Ant'S Eye View Jan 2011 - Jun 2012
    Seattle, Wa, Us
    Indie consultancy later purchased by PwC to create PwC Digital Services. My specialties: sales, crisis comms, organizational readiness, digital operations, disruption, branding and marketing strategies. CLIENTS: - Major US airline- Two major global technology giants- Multi-national cruise line- US QSR restaurant chain- Major consulting firm- US mobile carrierTHOUGHT LEADERSHIPMultiple keynotes in the US, Canada, Ireland, and India during the heyday of "social business" and digital transformation.
  • Ddb/Tribal Ddb
    Director Of Digital Strategy
    Ddb/Tribal Ddb 2009 - 2011
    New York, Ny, Us
    Integrated social/digital/traditional campaigns for clients around sustainable energy, sustainable food and the 2010 Winter Olympic Games. CLIENTS: Intel. Marine Harvest. Nature's Path Foods. Sun-Rype Foods. BC Hydro. Canadian Tourism. Government of Alberta. Travel Manitoba.
  • Brand Dialogue
    President, Creative Director
    Brand Dialogue 2002 - 2009
    Us
    Creative and strategy agency supporting clients like eBay, Perry Ellis, Nature's Path Foods, Puget Sound Energy, TrendWest Resorts and many others.Many thanks to partner firms GIRVIN and Siris Media.
  • Kabel New Media Ag
    Chief Executive Officer, Americas
    Kabel New Media Ag Mar 2000 - Dec 2001
    While at Young & Rubicam, a buddy approached me with an offer by Europe’s largest digital marketing agency. The ask: take $5M and design and build a US subsidiary. From my network of friends and colleagues, I put together a team of talented subject matter experts in sales, delivery, strategy, technology and finance, while I focused on offer and marketing. We immediately opened offices in NYC, DC and LA and within six short weeks, we landed $4M in ARR from BMW, Showtime Networks, Swiss Re Insurance, and others. When the Neuermarkt crashed, German finance law required the company to dissolve - including our subsidiary. That’s when my real business education began. It was an incredibly painful experience that, while humbling, showed me what I needed to improve.
  • Young & Rubicam
    Svp Managing Director
    Young & Rubicam Jan 1998 - May 2000
    New York, Ny, Us
    Ford was moving their management team to Irvine, California to learn from the pickiest car shoppers in the US, so their agency Young & Rubicam opened a new office in Orange County and hired me to design, staff, and manage a $11M digital practice. While there, I helped add new clients like Brita, Clorox, and Taco Bell.The moment I landed, I fell madly, deeply in love with Southern California. ❤️
  • Possible
    Director Of Internet Products
    Possible Mar 1994 - Dec 1997
    Seattle, Washington, Us
    "Why do we need to be on the Internet?" asked our CFO. "We have perfectly good voicemail and fax systems." I convinced management to let me stand up a digital marketing practice, and we built the very first websites and intranets for Fortune 500 brands like P&G, Kraft Foods, Johnson & Johnson, RCA, and General Electric.For Kenwood USA, we partnered with students at the University of Chicago to build one of the very first AI-powered websites in history.The earliest days of the Internet were exploratory and so much fun. We had no idea that we were at the very edge of a wave that would transform the entire planet.
  • Compuware
    Senior System Analyst, Database Architect
    Compuware 1988 - 1990
    Detroit, Mi, Us
    Worked on numerous large systems for Ford Motor Company, Bank One, and Henry Ford Health Care.
  • Allnet Communication Services
    Project Manager
    Allnet Communication Services 1986 - 1988
    At 26, I took on a software project management role for one of the largest long-distance phone networks (which was a huge industry before cellular providers became common). I got really good at spotting organizational dysfunction that was leading to millions of dollars of losses each year, and was eventually empowered by senior leadership to make significant organizational and workflow changes.
  • General Motors
    Project Manager, Systems Analyst
    General Motors 1984 - 1986
    Detroit, Michigan, Us
    After finishing school, I started back with GM as a controls engineering associate, then became a corporate trainer, training employees at factories and facilities across the US. "Generous Motors" provided tons of training and development, and I ended up as a three-piece-suited Software Project Manager at Buick-Olds-Cadillac Group HQ.
  • Gte Data Services
    Computer Operator
    Gte Data Services 1981 - 1983
    Magtapes! Punch cards! Burstable reports! Working in IT for a rural phone company was a fun job for a 20-year-old small-town geek.
  • General Motors
    Management Trainee
    General Motors 1979 - 1981
    Detroit, Michigan, Us
    My very first job at 17 was a trainee role at a Fisher Body manufacturing plant in my hometown of Grand Rapids, Michigan. Cross-functional roles included cost accounting clerk, steel stores supervisor, tool and die supervisor, and HR intern.

Eric Weaver Education Details

  • Xavier University
    Xavier University
    Communication Arts/Broadcast & Film Production
  • Grand Rapids Community College
    Grand Rapids Community College
    Management Information Systems
  • The State University Of New York
    The State University Of New York
    Blockchain Specialization

Frequently Asked Questions about Eric Weaver

What company does Eric Weaver work for?

Eric Weaver works for Transparent Path Spc

What is Eric Weaver's role at the current company?

Eric Weaver's current role is CEO, Transparent Path. Reducing supply chain waste with real-time visibility and AI-powered predictive guidance..

What is Eric Weaver's email address?

Eric Weaver's email address is in****@****ond.com

What is Eric Weaver's direct phone number?

Eric Weaver's direct phone number is +120623*****

What schools did Eric Weaver attend?

Eric Weaver attended Xavier University, Grand Rapids Community College, The State University Of New York.

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