• Responsible for analyzing website traffic, social media engagements, email and affiliates marketing campaigns in order to make proper recommendations for attracting more qualified customers;• Perform daily, weekly, monthly reports and prepare dashboards;• Visitor behavior and customer experience analysis;• Marketing and media spend performance analysis and optimization;• Affiliate contract negotiations and responsible to maintain great relationship with 3rd party vendors (publicists, talent managers & agents)• Tracking codes implementations, including remarketing;• Create service packages and promotions for customer retention;• Responsible for all aspects of the online and offline marketing.

Web Properties: HBO.com, HBOGO.com, HBOLatino.com, Cinemax.comPlatforms: Desktop, iPad/iPhone, Android, ROKU• Worked with the program planning and marketing departments on creating and generating weekly and monthly metric reports and automatic dashboards to help company growth and development using Omniture Site Catalyst, Discover and Brightcove;• Generated and analyzed web, email and affiliates marketing campaigns for desktop, mobile and game traffic;• Created and generated executive dashboards and complex reports; summarized data and wrote description stories to enable executives to clearly see overall business performance;• Analyzed performance and impact of site marketing initiatives on both online and offline customer behavior;• Performed segmentation for various reporting analysis and provide analytics support to other departments for all web analytics related requests;• Provided ad-hoc reporting upon request for Program Planning and Marketing departments;• Managed large amounts of data and simplify reporting; used the simplified data to create PowerPoint presentations;• Created reports in Excel and wrote stories to outline performance; draw conclusions and make actionable suggestions to improve performance;• Performed QA on Omniture tracking implementation using Charles Web Debugging;• Made other actionable suggestions based on data analysis to improve visitor usability and improve conversion;• Served as point of contact with web analytics vendors.

• Measured site usability/effectiveness and provide actionable insights and recommendations based on data analysis and best practices.• Worked with IT Department to accurately implement site tracking codes for over 50 online stores residing on subdomains where all have a common checkout process residing on the domain name. Solved the issue where the tracking cookies were not passing from each sub-domain to the main domain during the check-out process, for over 50 Ecommerce stores.• Performed deep analytics on over 750 pages within over 50 e-commerce stores and suggested improvements, draw wire frames, help design the new version of the pages, created A/B split test, monitored split test and analyzed results and implemented the winning version.• Conducted over 200 successful A/B split tests from start to completion.• Increased sales by 15% to 35%, and increased conversion by 0.8% to 3% for each analyzed page.• Worked closely with IT department to help implement findings and fix site functionality issues.• Collaborated with Design Department on a daily basis to design new and improved versions of the analyzed pages based on data and improvement findings using wire-frames provided by me.• Worked closely with the Content Department for coding the split tests variation pages and to fix content issues for static pages controlled by the Content Department. • Worked closely with over 25 Brand Managers to present findings and brainstorm on innovative ideas to increase sales for their brands and to approve new page versions for split tests.• The company could only sell its products in the US only due to the websites initial setup, but I came up with a solution to sell one of the most profitable products internationally as a download, and tripled its revenue and profit.• Responsible to help the email marketing specialist to design and create powerful email marketing campaigns, and continuously improved them based on an in-depth analysis of the results;

This company’s objective was to get the new luxury boutique hotel name out newly developed website structure and quality for the new luxury boutique hotel located in the high competitive Times Square hospitality market and for the other 3 budget hotels located in the Upper West Side. Analyzed the properties existing online presence, website ranking and keyword ranking compared to their competition, and formulated a plan for optimizing the properties websites, maximize online presence, consolidate the online marketing information & message, promote their websites, and increase online conversion rate & revenue by using unique innovative marketing techniques.• Website structure & meta tagging optimization;• Created, managed and maintained the Google, Yahoo and Bing Webmaster Tool accounts;• Optimized PPC Campaigns for increased ROI.• Developed innovative strategies to help a website gain maximum International exposure in organic and paid marketing campaigns.• Used Google Analytics and other analytics software to analyze website performance and customer behavior to maximize ROI;• Developed new marketing strategies to reach more potential customers;• Maintained good relationships with third party online reservations agencies, like: Open Hospitality and TravelClick.• Monthly and quarterly progress review;Accomplishments- Within 5 months, online sales have increased by 80% for the luxury boutique hotel; 50%, 30% and 25% for the other 3 budget hotels.- The online reputation increased tremendously for all properties and all websites gained higher online rankings.The new luxury hotel website started to show up on the 1st page in Google Searches for the highest competitive and relevant keywords, like: “Times Square Hotel New York, New York Hotel Deals, Manhattan Hotel Deals, Luxury Times Square Hotels New York” etc.

Search Engine Optimization Evaluated and tested existing site's content, layout, Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed and created statistical analysis to project current search engine traffic patterns. Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords;• Developed and implemented numerous company-wide SEO "Best Practices" policies;• Identify business appropriate SEO tactics that drive traffic and improve site metrics and online ranking;• Keyword Research (density, relevance, weight, etc.);• Google, Yahoo, Bing, Local Map Ads; Yelp, Yellowpages Ads etc.• Research and discover creative strategies to drive more relevant organic traffic in order to reduce company internet marketing cost.• Developed and optimized over 50 micro-websites.Search Engine Marketing• Managed Google Analytics, Webmaster Tools, Yahoo and Bing Webmaster Tools and PPC campaigns;• Managed PPC Campaigns, including daily and monthly budget goals and ROI;• Used Google Analytics to optimize sites and maximize conversion and ROI;• Developed, maintained and improved PPC campaigns;• Researched high conversion keywords, analyzed competition and optimized campaigns accordingly;• Conducted monthly internet marketing strategies brainstorming;Web Analytics• Performed Q/A testing for over 25 websites;• Accurately implemented site tracking codes for 25 websites;• Worked closely with Design, IT, Marketing and Content departments to design and implement conversion optimization findings;• Maintained proper site elements tagging for proper reporting;• Conducted 98 successful A/B split tests;• Doubled profit and increased conversion by 3.2%Other Accomplishments- Within 8 months, site traffic increased by 366%, with a 60% increase in convergence (the ratio of visitors to online purchases) through relevant traffic and internet marketing strategies.