Desenvolvo projetos design, branding e comunicação para clientes de diversos setores, principalmente desenvolvimento humano. Faço a criação de identidades visuais e estratégias que fortalecem a presença de mercado dos clientes. Além de gerenciar projetos, cronogramas, financeiro e fornecedores.

Fui responsável pela criação da identidade visual e do branding da empresa, além de gerenciar e desenvolver a comunicação em diversos meios, como sites, mídias sociais, WhatsApp e interações presenciais. Como resultado, a marca, juntamente com a equipe comercial, atingiu o break-even em apenas 6 meses.

Trabalhei como CX e UX/UI Designer na Valtech, onde meu papel era criar soluções que conectassem as necessidades dos usuários aos objetivos de negócio. Durante esse período, tive a oportunidade de colaborar com a farmacêutica GSK, onde fui responsável por desenvolver a experiência e interface de um e-commerce de amostras de medicamentos para profissionais da saúde, além de conduzir workshops de mapeamento de jornada de cliente e persona para produtos de sua linha respiratória.Minhas principais atividades incluíam planejar estratégias de design, criando soluções que conectassem as necessidades dos usuários aos objetivos do negócio. Desenvolvimento de layouts, protótipos navegáveis e testes de usabilidade. Além disso, realizava pesquisas e análises de mercado para alinhar as soluções às tendências e boas práticas.Outra parte importante do meu trabalho foi mapear personas e jornadas do cliente, garantindo que cada solução fosse personalizada e eficiente. Por fim, elaborei documentações detalhadas para orientar as equipes e stakeholders, assegurando a clareza e o foco durante todo o processo do projeto.

At the real estate startup Loog, as a Product Designer, I played a comprehensive role in the customer journey, from acquisition to post-sales. My responsibilities included:Developing interface layouts and promotional materials with a focus on user experience (UX). I aimed to create intuitive and visually appealing interfaces, ensuring a positive experience when interacting with our products.Conducting innovation and branding workshops with the team, exploring creative ideas, identifying differentiation opportunities, and strengthening the brand identity.Conducting research and interviews with customers to gain valuable insights and improve the product. This direct interaction allowed me to understand their needs, desires, and frustrations, guiding our efforts to provide solutions that met their expectations.Performing undercover customer research to evaluate the end-to-end process as an anonymous user. Identifying weak points in the customer journey enabled us to take measures to improve them, constantly enhancing the experience.Implementing the OKR methodology in teams, aligning everyone's efforts with clear goals that were in line with the company's strategy. This helped focus efforts and objectively measure progress, driving team performance and productivity.Being part of a startup, I developed a business mindset and results-oriented approach. In addition to designing interfaces and enhancing the user experience, I understood the importance of driving the company's success, analyzing metrics, and adjusting strategies to maximize results.My experience at Loog as a Product Designer was enriching and challenging. I am excited to apply this knowledge and experience to new projects, contributing to the development of innovative solutions that meet customer needs.

I was responsible for improving and creating communication insights for audiences of various pharmaceutical brands through:- Consumer Study- Branding Study- Data Collection- Brand History Study- Market Research- Benchmarking- Communication Workshops- Communication Study- Creation of Reports and Dashboards (BI)Passing the main learnings to the advertising creative team, customer service, media and production.

As a responsibility I had as functions:- Project management of quality improvement and innovation.- Facilitation of Innovation Workshops (through Design Thinking)- Structuring strategic meetings and brainstorming- Gathering information and process improvement- Branding and Communication Planning and Strategy- Consumer Journey Mapping

As a main function I planned and created websites and online ads for the company's brands (eg Merthiolate, Benegripe, Doril, Engov, Monange, Passion, Olla, Jontex, Bozzano, Pom Pom, Finn, Zero-Cal, Sanifill, Carrot & Bronze , Risqué, Atroveran, Mantecorp Skincare, Gelol, York, among others) using:- HTML / CSS (Front End)- Javascript / Jquery- Bootstrap- Adobe Photoshop, Illustrator, InDesign, others (Design)- Understand the user experience (UX)- Consumer Testing (AB)- Search Engine Optimization (SEO)- Understand the site information architecture (AI)- Project Documentation

Creation of layouts for banking systems and structuring in HTML / CSS using Vaadin, Java framework based on GWT (Google Web Toolkit).

Creation (wireframe and layout), structuring (HTML / CSS) and maintenance of websites.

Creating layout for websites, email marketing, blogs and other web media. Structuring in XHTML / CSS, developing blogs in Wordpress, search engine optimization, Flash animation for banners and websites.

Development of layout, programming in XHTML, animations and Flash coding for banners ads, email marketing and websites. Web team coordination.