Wellington Bastos
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Wellington Bastos Email & Phone Number

Consultor de Experiência do Cliente (CX) at Kentricos - Customer Centric Consulting
Location: São Paulo, São Paulo, Brazil 12 work roles 4 schools
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Role
Consultor de Experiência do Cliente (CX)
Location
São Paulo, São Paulo, Brazil
Company size

Who is Wellington Bastos? Overview

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Quick answer

Wellington Bastos is listed as Consultor de Experiência do Cliente (CX) at Kentricos - Customer Centric Consulting, a company with 4 employees, based in São Paulo, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Wellington Bastos.

Wellington Bastos previously worked as Fundador at Weba - Design E Comunicação and Head de Marketing at Dreamidea. Wellington Bastos holds Bacharelado Em Design Digital, Web Page, Digital/Multimedia And Information Resources Design from Universidade Anhembi Morumbi.

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Kentricos - Customer Centric Consulting

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Profile bio

About Wellington Bastos

- UX/UI Designer of nationally recognized products and services, with over 16 years of experience in sectors such as advertising, pharmaceuticals, real estate, and technology, working in both large companies and startups.- Experience throughout the entire design cycle, from conception to validation and continuous improvement, aligning design strategies with business goals, utilizing methodologies such as OKR to measure and drive performance.- Proven ability to lead design projects and teams.- Expertise in conducting workshops on creativity, innovation, product discovery, tone of voice, and branding.- Skilled in conducting qualitative and quantitative research, desk research, and usability studies to develop interfaces (UX Research).- Proficient in creating personas, mapping processes and journeys to enhance user (UX) or customer (CX) experiences, and developing wireframes, prototypes, design systems, and user interfaces (UI).- Experience collaborating with multidisciplinary teams using agile methodologies (SCRUM).- Creation of design assets such as email marketing materials, banners, social media content, logos, among others.- Bachelor's degree in Digital Design and a postgraduate degree in Cinema and Photography from Universidade Anhembi Morumbi. MBA in Project Management from FIAP. Intermediate/Advanced English proficiency.

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Wellington Bastos's current company

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Kentricos - Customer Centric Consulting
Kentricos - Customer Centric Consulting
Consultor de Experiência do Cliente (CX)
State of São Paulo, Brazil
Website
Employees
4
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12 roles

Wellington Bastos work experience

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Fundador

Current

São Paulo, Brasil

Desenvolvo projetos design, branding e comunicação para clientes de diversos setores, principalmente desenvolvimento humano. Faço a criação de identidades visuais e estratégias que fortalecem a presença de mercado dos clientes. Além de gerenciar projetos, cronogramas, financeiro e fornecedores.

Aug 2024 - Present

Head De Marketing

São Paulo, Brasil

Fui responsável pela criação da identidade visual e do branding da empresa, além de gerenciar e desenvolver a comunicação em diversos meios, como sites, mídias sociais, WhatsApp e interações presenciais. Como resultado, a marca, juntamente com a equipe comercial, atingiu o break-even em apenas 6 meses.

May 2024 - Sep 2024

Senior Cx Designer

São Paulo, São Paulo, Brasil

Trabalhei como CX e UX/UI Designer na Valtech, onde meu papel era criar soluções que conectassem as necessidades dos usuários aos objetivos de negócio. Durante esse período, tive a oportunidade de colaborar com a farmacêutica GSK, onde fui responsável por desenvolver a experiência e interface de um e-commerce de amostras de medicamentos para profissionais.

Sep 2023 - Mar 2024

Product Designer

São Paulo, Brazil

At the real estate startup Loog, as a Product Designer, I played a comprehensive role in the customer journey, from acquisition to post-sales. My responsibilities included:Developing interface layouts and promotional materials with a focus on user experience (UX). I aimed to create intuitive and visually appealing interfaces, ensuring a positive experience.

Aug 2021 - Jun 2023

Planner

São Paulo, Brazil

I was responsible for improving and creating communication insights for audiences of various pharmaceutical brands through:- Consumer Study- Branding Study- Data Collection- Brand History Study- Market Research- Benchmarking- Communication Workshops- Communication Study- Creation of Reports and Dashboards (BI)Passing the main learnings to the advertising.

Feb 2019 - Feb 2021

Process Innovation

São Paulo, Brazil

As a responsibility I had as functions:- Project management of quality improvement and innovation.- Facilitation of Innovation Workshops (through Design Thinking)- Structuring strategic meetings and brainstorming- Gathering information and process improvement- Branding and Communication Planning and Strategy- Consumer Journey Mapping

Jan 2016 - Feb 2019

Ux Designer / Ui Designer / Front-End

Hypera

São Paulo, Brazil

As a main function I planned and created websites and online ads for the company's brands (eg Merthiolate, Benegripe, Doril, Engov, Monange, Passion, Olla, Jontex, Bozzano, Pom Pom, Finn, Zero-Cal, Sanifill, Carrot & Bronze, Risqué, Atroveran, Mantecorp Skincare, Gelol, York, among others) using:- HTML / CSS (Front End)- Javascript / Jquery- Bootstrap.

May 2013 - Feb 2016

Web Designer (Freelancer)

São Paulo, Brazil

Creation of layouts for banking systems and structuring in HTML / CSS using Vaadin, Java framework based on GWT (Google Web Toolkit).

Jan 2013 - Feb 2013

Web Designer

São Paulo, Brasil

Creation (wireframe and layout), structuring (HTML / CSS) and maintenance of websites.

Feb 2011 - Jun 2012

Online Art Director / Web Designer

Full Haus Comunicação

São Paulo, Brasil

Creating layout for websites, email marketing, blogs and other web media. Structuring in XHTML / CSS, developing blogs in Wordpress, search engine optimization, Flash animation for banners and websites.

Feb 2009 - Jan 2011

Web Designer

São Paulo, Brasil

Development of layout, programming in XHTML, animations and Flash coding for banners ads, email marketing and websites. Web team coordination.

Mar 2008 - Feb 2009
4 education records

Wellington Bastos education

Bacharelado Em Design Digital, Web Page, Digital/Multimedia And Information Resources Design

Participation as an exhibitor: • International Electronic Language Festival (FILE) - Aug / 2008 - Project: The House Inside the Door..

Especialização Em Design Thinking, Innovation

In this specialization course, I learned how the Design Thinking mental model is, and how to implement innovation in companies through.

Mba Em Gerenciamento De Projetos Com Ênfase No Pmi, Business/Commerce, General

As areas of knowledge in the course, I had the following material: - Communication and HR - Contracts (Acquisitions) - Ethic.

Especialista Em Cinema, Vídeo E Fotografia: Criação Em Multimeios, Cinema, Video And Photography: Creation In Multimedia

FAQ

Frequently asked questions about Wellington Bastos

Quick answers generated from the profile data available on this page.

What company does Wellington Bastos work for?

Wellington Bastos works for Kentricos - Customer Centric Consulting.

What is Wellington Bastos's role at Kentricos - Customer Centric Consulting?

Wellington Bastos is listed as Consultor de Experiência do Cliente (CX) at Kentricos - Customer Centric Consulting.

Where is Wellington Bastos based?

Wellington Bastos is based in São Paulo, São Paulo, Brazil while working with Kentricos - Customer Centric Consulting.

What companies has Wellington Bastos worked for?

Wellington Bastos has worked for Kentricos - Customer Centric Consulting, Weba - Design E Comunicação, Dreamidea, Valtech, and Loog.

How can I contact Wellington Bastos?

You can use AeroLeads to view verified contact signals for Wellington Bastos at Kentricos - Customer Centric Consulting, including work email, phone, and LinkedIn data when available.

What schools did Wellington Bastos attend?

Wellington Bastos holds Bacharelado Em Design Digital, Web Page, Digital/Multimedia And Information Resources Design from Universidade Anhembi Morumbi.

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