Gina M. Florzak, Mba Email & Phone Number

Rosemont, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

• Responsible for communicating Selected’s organizational position on all issues related to governance, membership, and views in relation to our mission, vision, and values.
• Owner of Selected’s brand standards and guidelines and protector of the image associated with the organization. All external messages funnel through me to make sure they follow our guidelines.
• Creation of the association’s digital advertising strategy including budget. Manages Google Ad account and monitors reports for statistical analysis.
• Owner of all Selected’s communications processes including crisis communications, external and membership communication processes. Adjusts regularly to keep current with a continually changing environment.
• Works interdepartmentally with all specialized areas in the organization to create marketing plans that produce a consistent message while also meeting Selected’s organizational goals.
• Works with the Director of Meetings and Education to develop the marketing strategy and promotional plans for all Selected events including Annual Meeting, regional events, Spring Management Summit, webinars and the.

Greater Chicago Area

- Identifying key development areas of focus at present and three-year build out of departmental structure. - Re-brand of firm including conducting brand audit, situational analysis and competitive advantage to develop a brand personality, message and tone of the firm for 2020. - Project management and overall coordination of video production for top.

Schaumburg

- Work side-by-side with Senior Marketing Manager to deliver strategic positioning and planning for society educational products and events. - Create marketing strategies based on target market, big data analysis, competitive landscape, metrics and statistical analysis. Marketing plan creation using web based strategy, communications strategy and.

Oak Brook, IL

- Drive campaign strategies, planning, writing copy, execution, tracking and reporting of all society’s products and services offered to over 12,000 members both domestic and international. - Integrated marketing plan execution for over 40 educational, practice management and patient education products, large events and regional courses, utilizing mediums.

Park Ridge

- Development of new strategic business plans to increase non-dues revenue including external research, feasibility study, cost analysis, value matrix summary and pricing strategy to help meet association financial goals. - Gathering of statistical, internal, and external research, data analysis, forecasting and promotional planning for educational product.

- Development and implementation of marketing strategies. Gathered statistical, internal, and external research, data analysis, forecasting, and promotional planning for campaign year for various different segments. - Management of Academy partnerships and affinity program with eleven outside companies including Staples, Officite, car rentals, Henry.

Itasca, IL

- Creation of marketing plans for customer acquisition and retention, building brand awareness through unconventional marketing mediums and strategies based around customer demographics. - Management of monthly promotions, sweepstakes and contests for the cooperation. Duties included, writing Official Rules, program FAQ’s and overviews, creation and.

Account Executive on the AT&T Customer Acquisition (Win-back) team targeting lapsed customers with direct mail campaigns on a daily basis to the SW and Western U.S. market. Day to day client contact, project management of daily, overlay, adhoc and special targeted psychographic programs, management of creative process, legal reviews, working with client’s.

Marketing branded nuts and snacks to a nationwide market. Daily tasks included market research, forecasting and inventory management of private label and consumer branded snacks. Preparation of presentation materials for sales force including statistical market research, competitor analysis, as well as marketing collateral in the form of sell sheets and.

Doctor Of Business, Business Administration And Management, General, Transfer To Depaul

Doctorate Of Business Administration, Business Administration And Management, General

Master Of Business Administration, Marketing

Activities and Societies: Management Club

Master Of Science Program, Integrated Marketing Communications

Bachelor Of Arts, Communications, Interpersonal Communications, Journalism

Activities and Societies: Iota Kappa Omicron Sorority- Soronian Society Cheerleading Greek Intersociety Council, Vice President of Public.