Gina M. Florzak, Mba Email & Phone Number

Rosemont, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

• Responsible for communicating Selected’s organizational position on all issues related to governance, membership, and views in relation to our mission, vision, and values. • Owner of Selected’s brand standards and guidelines and protector of the image associated with the organization. All external messages funnel through me to make sure they follow our guidelines. • Creation of the association’s digital advertising strategy including budget. Manages Google Ad account and monitors reports for statistical analysis. • Owner of all Selected’s communications processes including crisis communications, external and membership communication processes. Adjusts regularly to keep current with a continually changing environment. • Works interdepartmentally with all specialized areas in the organization to create marketing plans that produce a consistent message while also meeting Selected’s organizational goals. • Works with the Director of Meetings and Education to develop the marketing strategy and promotional plans for all Selected events including Annual Meeting, regional events, Spring Management Summit, webinars and the annual NextGen meeting. • Owner of the editorial calendar and main contributor for the membership’s weekly eNewsletter, The Link, which is distributed to more than 2,000 contacts through iContact, our broadcast email platform. • A member of Selected’s website integrity team that manages all organization and content areas on the association website. Weekly meeting to discuss online activity and metrics as well as updates that need to be made to the pages in a timely manner. • Writes and distributes press releases to trade media publications as well as mortuary science schools for all Selected announcements. Media contact for all communications matters for the association. • The voice behind the organization’s social media channels, including Facebook, Twitter, and LinkedIn.

Greater Chicago Area

- Identifying key development areas of focus at present and three-year build out of departmental structure. - Re-brand of firm including conducting brand audit, situational analysis and competitive advantage to develop a brand personality, message and tone of the firm for 2020. - Project management and overall coordination of video production for top producers including working cross functionally with video director/producer, production team, design team and editors. - Owner of MassMutual Chicago website edits, updates and analytics. - Marketing strategy development for the firm including brand audit, environmental scan, competitive analysis, situational analysis and promotional strategies; communications plan, digital marketing plan, inbound and outbound marketing plans. - Consultant to financial advisors looking for marketing assistance to help build their business. Set up meetings to go over business planning, identifying key markets and target segmentation strategies, event marketing, and building out marketing plans. - Coordinated a yearly training program for advisors including cohort breakdown of key topics including digital marketing, presentation skills, outbound marketing, and lead generation. - Oversight of firms social media program, developed campaign for firm and CEO pages respectively and responsible for advisors social media training and development of pages. - Work with MassMutual home office creative department to produce custom advertisements for recruiting and multicultural efforts. - Outbound event marketing acting as the face of the company at a variety of events for recruitment and lead generation purposes.

Schaumburg

- Work side-by-side with Senior Marketing Manager to deliver strategic positioning and planning for society educational products and events. - Create marketing strategies based on target market, big data analysis, competitive landscape, metrics and statistical analysis. Marketing plan creation using web based strategy, communications strategy and traditional marketing tactics to meet revenue goals put forth by the association. - Develop society product and event messaging and strategic brand positioning based on historical data.- Analysis of big data to create segmentation strategies based on customer behavior including previous purchaser behavior and multimedia statistics. - Develop reporting measures for year/year statistical research. - Lead marketing team in organization of promotional tactics, creative calendars and keeping track of product inventory. - Market research to develop brand penetration reports and analysis of data to determine if there is oversaturation in the marketplace of like products. - Develop pricing strategies based on purchaser behaviors along with budgetary goals in accordance with the product line. - Utilize experiences gained throughout my career to provide recommendations to further processes and procedures within the marketing department and working relationship with cross-functional teams. - Management of ASA web content including Shop ASA online retail store and annual meeting microsite. This includes the organization of product on display and content management. - Worked side-by-side with the creative team to produce publication advertisements, print material, email design and web-based promotional ads.- Worked alongside creative and IT team to develop a new website for the society Annual meeting. - Tracked ROI and diminishing point of returns using paid search, Ad placement, new features and functionality of a product, eblasts, webpages and organic search.

Oak Brook, Il

- Drive campaign strategies, planning, writing copy, execution, tracking and reporting of all society’s products and services offered to over 12,000 members both domestic and international. - Integrated marketing plan execution for over 40 educational, practice management and patient education products, large events and regional courses, utilizing mediums such as print, advertising, direct mail, website, e-communications, fax, signage and social media in accordance to the marketing plan. - Manage the society’s social media strategy, copy and execution of messages, using Facebook and Twitter, for a number of products and programs including the RSS Feeds on society iPhone App. Track metric measurement using Hoot Suite. - Provide project management for society’s marketing projects; interacting and corresponding as appropriate with vendors and internal departments to ensure timely completion of projects. Assist in the development and distribution of internal communications with various departments including scheduling, preparing, editing, sending electronic communications and furnishing data analytic reports to requestors. - Using the Infomz marketing communications program, write marketing copy, create email layouts and develop graphics for e-blasts. - Handle, write copy for and coordinate shipping of all meeting a product display signage. - ASGE Retail store management; purchasing products, inventory detail, fulfillment, retail store design, sales goals and pricing of logo wear products for several events throughout the year.- Direct material development, printing processes and mailing/fulfillment, including print and graphic design with outside vendors, proofing, print approvals, quality issues and mailing.- Manage distribution of course brochures, product catalogs, event brochures, marketing fliers, fax blasts and other physician and consumer resources.

Park Ridge

- Development of new strategic business plans to increase non-dues revenue including external research, feasibility study, cost analysis, value matrix summary and pricing strategy to help meet association financial goals. - Gathering of statistical, internal, and external research, data analysis, forecasting and promotional planning for educational product lines. Determine course of marketing plan and prepare changes when necessary to reflect data. - Copy wrote marketing materials including print advertisements, telecommunication advertisements, emails and electronic newsletters. - Project management of audiovisual pieces including promotional video with a third party vendor production company. - Development of marketing and promotional plans for ASA’s Annual Meeting. Marketing which included writing, branding and creative development of targeted emails, journal and magazine advertisements, social media messaging, e-magazine copy and layout, mobile application push message planning, webinar ads, receipt messaging and Muzak message planning. - Social media plan development and measurement including key messages daily to viewers of LinkedIn, Twitter and Facebook.

- Development and implementation of marketing strategies. Gathered statistical, internal, and external research, data analysis, forecasting, and promotional planning for campaign year for various different segments. - Management of Academy partnerships and affinity program with eleven outside companies including Staples, Officite, car rentals, Henry Schein, HealtheCareers, Bank of America, etc. In charge of meeting revenue goals, partnership promotions, creative campaign, positioning, and forecasting royalty revenue. - Charged with researching new business opportunities and areas for growth for external and internal programs.- Brand and logo creation for Academy program and product awareness campaigns. Identity created through research, surveys, and focus groups. - Creation of integrated marketing campaigns for 26 different programs each year including webpage and micro site components, print, e-mail, publication advertisements, direct mail, posters, buzz marketing, and banners. - Detailed marketing analytic reports for marketing campaigns including return on investment, email metric tracking, promotional code responses, website metrics, Google analytics, market trends, gaps, and year over year percent change measurements for recommendations and proposals. - Product and business plan development including situation analysis of internal and external factors, competitive analysis, financial implications and projections, product design, and promotional planning. - Strategic marketing planning and implementation for Academy philanthropic programs, including member donations and volunteering. - Handling of budget and forecasting for over $10,000,000 in revenue and expenses yearly. Budgeting includes forecasting based on revenue goals, financial projections, opportunities for growth, new business, and ROI of previous year’s marketing efforts.

Itasca, Il

- Creation of marketing plans for customer acquisition and retention, building brand awareness through unconventional marketing mediums and strategies based around customer demographics. - Management of monthly promotions, sweepstakes and contests for the cooperation. Duties included, writing Official Rules, program FAQ’s and overviews, creation and distribution of all print materials including posters, sell sheets and flyers, copywriting all printed and Web site related marketing materials. Detailed analysis of business intelligence reports to construct new promotional efforts based around fiscal results over previous years. - Project Manager on corporate loyalty program, managing customer redemption and analysis of campaign through monthly reports. - Managed corporate public relations program including development of grassroots plan, writing press releases for print and coordinating press events at accounts. Coordinated all photo shoots and copy wrote press materials for volunteers. - Project Manager of corporate e-mail program including newsletters, order reminders, specialized targeted promotions, new item alerts, sweepstakes, and product specials. - Development of tracking methods used for customer retention research efforts. Response rate was over 22% during first month of campaign. - Project Manager of yearly product brochure consisting of coordinating of 160 product photography, schematic layout, recipe selection, writing of all content, and worked with Creative to design the 64-page catalog.- Project manager for creative decaling of new truck fleet for the corporation. Supervised photo shoot with the live models and worked with a team to choose overall layout design.- Coordination of all sales force marketing and communication collateral pertaining to monthly newsletters, corporate intranet postings, brochures and flyers. Managed all volunteer information as well as marketing advocate at sales meetings.

Account Executive on the AT&T Customer Acquisition (Win-back) team targeting lapsed customers with direct mail campaigns on a daily basis to the SW and Western U.S. market. Day to day client contact, project management of daily, overlay, adhoc and special targeted psychographic programs, management of creative process, legal reviews, working with client’s branding team as well as involvement in creative presentations. Multicultural lead on all Spanish and six Asian (Cantonese, Tagalog, Mandarin, Japanese, Korean, & Vietnamese) direct mail pieces. Supervised all creative concepts, translations and data pertaining to mail pieces.Tracking of customer acquisition through means of all daily and monthly tracking reports including phone number tracking, customer contact tracking, drop reports and administered creative test tracking.

Marketing branded nuts and snacks to a nationwide market. Daily tasks included market research, forecasting and inventory management of private label and consumer branded snacks. Preparation of presentation materials for sales force including statistical market research, competitor analysis, as well as marketing collateral in the form of sell sheets and flyers. Worked with various vendors in radio, print and indoor/outdoor mediums to partner in events and promotional sponsorships throughout the city of Chicago. Data analysis of IRI and AC Nielsen category scan data as part of market research applications. Instituted new product launches, ad hoc projects and new product development. Tradeshow and corporate sales meeting coordination.

Doctor Of Business, Business Administration And Management, General, Transfer To Depaul

Doctorate Of Business Administration, Business Administration And Management, General

Master Of Business Administration, Marketing

Activities and Societies: Management Club

Master Of Science Program, Integrated Marketing Communications

Bachelor Of Arts, Communications, Interpersonal Communications, Journalism

Activities and Societies: Iota Kappa Omicron Sorority- Soronian Society Cheerleading Greek Intersociety Council, Vice President of Public.